Mediakit designed for Alcance Media Group by Alfredo Cisneros - 2014.

1. Media Kit

2. 1. About Alcance Media Group
2. Targeting
3. Display Network
4. Mobile Network
5. Video Network
6. Tablet Network
7. Benefits Reviewed
Table of Contents

3. Who we are
Our passion
Helping media agencies and their clients reach the US Hispanic and Latin American markets.
Our core
Cost effective reach for brand-focused advertisers
Since 2007 San Francisco based Alcance Media Group has led brands to Hispanic consumers
through digital media

4. Results
Head-to-head the best performing branding focused media solution. Even against many DR players.
Cost Effective
Reach a wider audience with AlcanceMG’s unique inventory of Latin America and US-based premium and long tail
publishers.
Brand Safe
Closed network of high content quality publishers offer top advertisers the peace of mind that they seek.
Flexible
Campaign set up within 24 hours.
Integration
Industry-leading adversing technologies like DFP and LiveRail allow for seamless reporting and easy integration with 3
party ad tech providers
Why Alcance Media Group?
Digital Marketing for the U.S. Hispanic & Latin American markets

5. Sources:- 1Google/OTX Google/OTX US Hispanics, October 2013-
Why target US Hispanics digitally

6. Ad Networks
• Display
• Mobile
• Video
• Tablet
Our Services
Industry-leading, CPM-based ad networks and services for advertisers of all sizes
Benefits
• Cost effective reach against the diverse
Hispanic population across the US and
Latin America
• Premium/‘long tail’ US & International
sites across multiple platforms
• Site list transparency
• Improved ROI through site optimization

7. Geographic
• Country
• State
• Region
• DMA
Language
• Spanish
• English
• Bilingual
Demographic
• Age
• Gender
• Country of origin
• HHI
• Media Consumption Habits
Advanced TargeXng CapabiliXes
AlcanceMG’s targeting capabilities are inclusive and flexible

8. • News & Media
• Lifestyle
• Entertainment
• Sports
• Fashion
• Travel
• Automotive
• Health
• Technology
• Family
• Business &
Finance
Content Channels
More than 700 domesHc and internaHonal publishers
Reach your audience with AlcanceMG’s contextual ad network.

9. TargeXng Examples
Display Tablet Mobile

10. Features & Specs
• Standard iAB sizes: 728x90, 300x250,
160x600
• Flash and Rich Media capabilities
• Independent network
• Tracking pixel
61% of US Hispanics made a purchase in-store as a result of seeing online
advertisements while researching products, 22% more than the general population1
Stats
• Over 32 million U.S. Hispanics are online1
• Nearly eight-in-ten (78%) Latino adults go online at least occasionally,
compared with 87% of whites and 78% of blacks. 2
• Eighty-eight percent of U.S. Hispanics with a household income of
$50,000 or more are online 1
Our Display Network
Fuentes:- Sources:- 1Google/OTX Google/OTX US Hispanics, October 2013-
2Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic

11. Our Mobile Network
Hispanics over-index in mobile adoption, usage and consumption of mobile media
Stats
• Almost 75% of latinos own smartphones which is 10%
higher than the general population1
• 57 percent of Hispanics going online through their mobile
phones1
• U.S. Hispanics spend 42% more on mobile devices & 35%
more on data services than the general market.
Features & Specs
• Standard ad unit, 300x50
• iOS, Android, Blackberry operating systems
• Carrier targeting
• 320 x 50 pixels
• GIF, JPEG, PNG
• Universal Unit: GIF, JPEG, PNG <20KB file size
• Supplemental Unit: Animated < 15KB file size
• Time: 15 seconds max
Sources:- 1Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic

12. Our Video Network
A social experience where Hispanics over-index in generation and consumption1
1Google/OTX US Hispanics, October 2010
2Nielsen, State of Hispanic Consumer, Q2-2012
Features & Specs
• In-Stream: Pre-Roll, Mid-Roll, Post-Roll on desktop,
mobile, tablet
• In-Banner, 300x250 Detailed Reporting
• Impressions and clicks
• Location (City, Metro, State)
• Mute, Pause Rates, Un-mutes, and Resume from
Paused
• Full Screen/Leave
• % Watched (in quartiles, ie., 25%, 50%, 75%, 100%)
Stats
• The average Latino watches more than eight hours of online
video per month
• Consume nearly 40% more online video than non-Hispanics2
• 57% share videos and 64% visit video sharing sites vs. 50% of
general market

13. Our Tablet Network
Stats
• 37% of Hispanics reportedly own a tablet device
• Compared to the general market,Hispanics are twice as
likely to upgrade their Tablets in the next six months
Features & Specs.
• JPEG
• JavaScript
• HTML
• Animated GIFS
• 160x600, 300x250, 728x90
Sources:- 1Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic
For many Hispanics, tablets are a cheap alternative to PCs

14. The Alcance Media Group Difference
· Results
· Cost Effective
· Brand Safe
· Flexible
· Integration

15. AdverXsing Partners Include

16. Publishing Partners Include

17. 415 625 5130
sales@alcancemg.com
1005 Sansome Street, #336
San Francisco, CA 94104
415 625 4789
Thank you!