This document summarizes statistics about Hispanic internet usage in the United States. It finds that 73% of Hispanic internet users access the internet on mobile devices, compared to 60% of white users and only 32% are English dominant while 47% are bilingual. It also shows that 59% of Latinos ages 18-29 from households earning over $50,000 own smartphones, while only 49% of rural Latinos own smartphones, and over 75% of Latino smartphone owners have some college education or more.

1. Hola/Hello
Hispanic Internet users
Compared to
73%
Of African-american
Internet Users
60%
Of White
Internet Users
Access the Internet on a
cellphone, tablet or other
mobile handheld device
LANGUAGEU.S. VS. FOREIGN-BORN
Hello
Hola
32%English-Dominant
21%Spanish-Dominant
47%
Bilingual
Native-born
54%
Foreign-born
46%
ANNUAL INCOME OF
LATINO HOUSEHOLDS
AVERAGE
AGE RANGE
DISPLAY . MOBILE . VIDEO . TABLET 415.625.5130 | alcancemg.com
Source: Closing the Digital Divide: Latinos and Technology Adoption Pewhispanic.org
59%40%
$50K$30K
Latinos ages 18 to 29 with annual family incomes of $50,000 or more
87%
Of urban Latinos
own smartphones49%
Of rural Latinos
own smartphones41%
RURAL VS. URBAN
0 50 100
0
50
100
EDUCATION
Of Latino smartphone
owners have some college
education or more
76%
76%
say they access the
internet through a
mobile device
5
10
?
$50K+$30K > $49,999
< $30K
Among U.S. Hispanics
WHO OWNS A SMARTPHONE?