Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Nativa
Presentation showing best practices for marketing to Hispanics with social media as well as several case studies from brands including the NBA, Being Latino and Degree Men. Presented to the AMA on April 6, 2011.
How and When to Partner with a Hispanic Marketing AgencyFahlgren Mortine
The document discusses strategies for marketing to Hispanic consumers on social media. It notes that Hispanics are an important demographic group with significant purchasing power that is growing. Hispanics are more active on social media and mobile devices than other groups. The document recommends partnering with a Hispanic marketing agency that understands the Hispanic community if a company wants to effectively reach Hispanic consumers but lacks Spanish language skills or cultural knowledge. It provides tips on finding an agency partner and developing a successful partnership.
This document discusses strategies for marketing to US Hispanics. It notes that US Hispanics are a diverse group originating from over 40 countries. While many speak English most of the time online, Spanglish may resonate more for certain product categories. The key is taking a culturally sensitive approach and understanding that language is less important than cultural relevance. Reaching US Hispanics can have global impact since they have family abroad. Marketers need to allocate over 8% of their budget to effectively reach the one-fifth of the US population that is Hispanic.
How and When to Partner with a Hispanic Marketing Agency DK Web ConsultingNativa
1) The document discusses best practices for marketing to Hispanic audiences in the US, including partnering with a Hispanic marketing agency.
2) Key reasons to partner with an agency include not speaking Spanish, lack of experience with Hispanic marketing, and ensuring cultural sensitivity.
3) When determining an agency partner, brands should consider the agency's experience, portfolio, communication style, and cultural understanding of the target Hispanic audience.
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
This the slide presentation from Angela Aguirre, a powerful leader and philanthropist, of Colombia. Her presentation focused on LoveNet.Org and the XANGO Goodness Movement.
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Nativa
Presentation showing best practices for marketing to Hispanics with social media as well as several case studies from brands including the NBA, Being Latino and Degree Men. Presented to the AMA on April 6, 2011.
How and When to Partner with a Hispanic Marketing AgencyFahlgren Mortine
The document discusses strategies for marketing to Hispanic consumers on social media. It notes that Hispanics are an important demographic group with significant purchasing power that is growing. Hispanics are more active on social media and mobile devices than other groups. The document recommends partnering with a Hispanic marketing agency that understands the Hispanic community if a company wants to effectively reach Hispanic consumers but lacks Spanish language skills or cultural knowledge. It provides tips on finding an agency partner and developing a successful partnership.
This document discusses strategies for marketing to US Hispanics. It notes that US Hispanics are a diverse group originating from over 40 countries. While many speak English most of the time online, Spanglish may resonate more for certain product categories. The key is taking a culturally sensitive approach and understanding that language is less important than cultural relevance. Reaching US Hispanics can have global impact since they have family abroad. Marketers need to allocate over 8% of their budget to effectively reach the one-fifth of the US population that is Hispanic.
How and When to Partner with a Hispanic Marketing Agency DK Web ConsultingNativa
1) The document discusses best practices for marketing to Hispanic audiences in the US, including partnering with a Hispanic marketing agency.
2) Key reasons to partner with an agency include not speaking Spanish, lack of experience with Hispanic marketing, and ensuring cultural sensitivity.
3) When determining an agency partner, brands should consider the agency's experience, portfolio, communication style, and cultural understanding of the target Hispanic audience.
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
This the slide presentation from Angela Aguirre, a powerful leader and philanthropist, of Colombia. Her presentation focused on LoveNet.Org and the XANGO Goodness Movement.
There are 50.5 million Latinos in the US today and that number is rapidly growing. Latino social media and mobile usage surpass the usage of Caucasians, African-American, and Asians. They are technologically and social media savvy, and most importantly, they are big spenders in this category. This presentation discusses the growth of Latinos as a population in the US and the trends in their adoption of social media and mobile technologies.
This document discusses trends in the Hispanic consumer market in the United States. It finds that the Hispanic population, especially younger cohorts, is growing rapidly and influencing American culture. Hispanics now make up 16% of the US population and control 10% of discretionary spending. The markets seeing the largest growth in Hispanic populations are spread across the country. Hispanic consumers tend to be more optimistic about their financial future compared to non-Hispanics. While language preferences vary by generation, three-quarters of Hispanic adults prefer to speak at least some Spanish. Advertising in Spanish resonates even with many English-dominant Hispanics. Technology and retail websites visited by Spanish-speaking consumers reflect this demographic's influence.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
The focus group conducted by the principal of Normal High School to evaluate the school's academic program for Hispanic/Latino students displayed both culturally competent and incompetent aspects. Positively, the location was convenient and accessible for participants and refreshments were provided. However, culturally incompetent elements included the principal not speaking the participants' home language, a mixed gender group, most conversation being directed at the principal rather than informal, and the principal maintaining eye contact and taking notes rather than participating in the discussion.
Black & Latino dominance on Twitter & Facebook, yet omission from Social Medi...Golin
GolinHarris at Social Media Week 2013
Black & Latino dominance on Twitter & Facebook,
yet omission from Social Media Strategy
A discussion on how black and Latino’s have dominated Twitter and Facebook, however lack SM strategies. Discuss best practices for multicultural social media strategies.
#smwmulticultural
Leo Manzano, a 2012 Olympic medalist, tweeted celebrating his victory for both the USA and Mexico, reflecting his dual cultural identity. Some saw this as disloyal to the US, while others saw it as pride in his heritage.
Procter & Gamble understands the Hispanic-American consumer market better than most. They have a long history of Spanish-language advertising and promoting diversity. During the 2012 Olympics, P&G effectively targeted Hispanic-Americans with family-centered ads that highlighted Latino athletes and made this group feel represented and part of both their community and country.
Understanding cultural diversity and mirroring the identities of the target consumer group is key to effectively marketing to Hispanic-Americans. The
WordCamp Miami - Reaching multi-cultural audiences with your blogJhonatan Castaneda
This presentation is to help blog writers to reach a larger audience taking advantages of the Internet. Understanding how to reach other audiences, you can increase you traffic to your website posting content that appeals to other cultures as well as avoiding potentially offensive material.
Hispanics and Language, Acculturation, Retro-Aculturion and LanguageAdriana Peña Johansson
The document discusses trends in the Spanish-speaking Latino population in the United States. It notes that the number of Latinos in the US who speak Spanish is growing and expected to reach 40-45 million by 2020. While some Latinos are becoming English dominant by the third generation, Spanish language retention remains strong, especially among younger generations who see their Latino identity and Spanish language as closely linked. The growing Latino population and emphasis on bilingualism and Latino culture suggests the prominence of Spanish and relevance of Spanish-language media will continue increasing in the United States.
The document discusses the growing Hispanic population in the United States based on Census data and projections. It notes that Hispanics are the fastest growing demographic segment and will drive significant growth and influence over the coming decades. The document advises marketers to understand key facts about the Hispanic population, such as their youthfulness and openness to new technologies, in order to better connect with Hispanic consumers and translate their potential into effective marketing strategies. It emphasizes starting to engage the Hispanic audience now rather than waiting for the 2010 Census results.
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
1. Developing effective messaging for Hispanic audiences requires understanding how their cultural filter shapes how they view the world and marketing. This filter is formed by factors like language, religion, acculturation level, and shared experiences.
2. When communicating with Hispanic consumers, marketers should observe the audience, understand language preferences and segmentation, base designs and messages on audience insights, use subtle visual cues, and test concepts with focus groups.
3. Both Spanish and English are important to Hispanic audiences, with language preference depending on acculturation level, generation, and content type. Marketers must consider both languages as well as Spanglish.
Hispanic Content Marketing: Sharing Content in a Multicultural EraFabiana Salgado-Lowe
The document discusses content marketing strategies for attracting Hispanic consumers. It defines content marketing and notes that organizations are using various types of content like videos, blogs, social media posts and more. It also discusses how Hispanics in the US are consuming content, particularly through mobile devices and platforms like Facebook. Examples are given of brands doing effective Hispanic content marketing like Kraft Foods, McDonald's and Unilever. Key takeaways include understanding acculturation levels, focusing on cultural relevance over language, and exploring opportunities with Hispanic millennials.
The document discusses the importance of adopting an all-markets strategy to effectively target growing multicultural audiences in the United States. It notes that ethnic minorities now comprise over 36% of the population, with Hispanics driving the majority of growth among youth. An all-markets approach allows consistent messaging across diverse audiences while maintaining flexibility. The document provides recommendations for how local councils can start engaging multicultural communities through research, partnership, authentic storytelling, and culturally relevant information.
The document discusses opportunities for marketing to US Hispanics in the digital space. It notes that 86% of Hispanics in the US now have broadband access and are key to growth, representing 50 million people and 16% growth from 2010-2014. Hispanics are more likely than other groups to own smartphones, tablets, and e-readers. The document outlines Google's partnership approach for marketers to integrate brands into US Hispanic video and lifestyle content and connect with relevant searches across Google platforms including YouTube, Google Display Network, and search. Upcoming innovations discussed include Google Wallet, Google Offers, and new social search features like +1.
Social Media Spanish (SMS) is a digital marketing agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Care to know more about the fastest growing ethnic group?
Nativa is a Hispanic Digital Marketing agency that specializes in decoding the Hispanic culture and this time we bring the most recent information about the Hispanic market, from shopping behaviors and mobile usage to future market trends.
How Government Agencies communicate with Hispanics via Social Media Nativa
Case Study: CDC Espanol Social Media campaign presented by the Centers for Disease Control and Prevention and DK Web Consulting. Topics discussed include Spanish social media monitoring, facebook advertising, custom facebook landing pages, and overall hispanic marketing strategy.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
There are 50.5 million Latinos in the US today and that number is rapidly growing. Latino social media and mobile usage surpass the usage of Caucasians, African-American, and Asians. They are technologically and social media savvy, and most importantly, they are big spenders in this category. This presentation discusses the growth of Latinos as a population in the US and the trends in their adoption of social media and mobile technologies.
This document discusses trends in the Hispanic consumer market in the United States. It finds that the Hispanic population, especially younger cohorts, is growing rapidly and influencing American culture. Hispanics now make up 16% of the US population and control 10% of discretionary spending. The markets seeing the largest growth in Hispanic populations are spread across the country. Hispanic consumers tend to be more optimistic about their financial future compared to non-Hispanics. While language preferences vary by generation, three-quarters of Hispanic adults prefer to speak at least some Spanish. Advertising in Spanish resonates even with many English-dominant Hispanics. Technology and retail websites visited by Spanish-speaking consumers reflect this demographic's influence.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
The focus group conducted by the principal of Normal High School to evaluate the school's academic program for Hispanic/Latino students displayed both culturally competent and incompetent aspects. Positively, the location was convenient and accessible for participants and refreshments were provided. However, culturally incompetent elements included the principal not speaking the participants' home language, a mixed gender group, most conversation being directed at the principal rather than informal, and the principal maintaining eye contact and taking notes rather than participating in the discussion.
Black & Latino dominance on Twitter & Facebook, yet omission from Social Medi...Golin
GolinHarris at Social Media Week 2013
Black & Latino dominance on Twitter & Facebook,
yet omission from Social Media Strategy
A discussion on how black and Latino’s have dominated Twitter and Facebook, however lack SM strategies. Discuss best practices for multicultural social media strategies.
#smwmulticultural
Leo Manzano, a 2012 Olympic medalist, tweeted celebrating his victory for both the USA and Mexico, reflecting his dual cultural identity. Some saw this as disloyal to the US, while others saw it as pride in his heritage.
Procter & Gamble understands the Hispanic-American consumer market better than most. They have a long history of Spanish-language advertising and promoting diversity. During the 2012 Olympics, P&G effectively targeted Hispanic-Americans with family-centered ads that highlighted Latino athletes and made this group feel represented and part of both their community and country.
Understanding cultural diversity and mirroring the identities of the target consumer group is key to effectively marketing to Hispanic-Americans. The
WordCamp Miami - Reaching multi-cultural audiences with your blogJhonatan Castaneda
This presentation is to help blog writers to reach a larger audience taking advantages of the Internet. Understanding how to reach other audiences, you can increase you traffic to your website posting content that appeals to other cultures as well as avoiding potentially offensive material.
Hispanics and Language, Acculturation, Retro-Aculturion and LanguageAdriana Peña Johansson
The document discusses trends in the Spanish-speaking Latino population in the United States. It notes that the number of Latinos in the US who speak Spanish is growing and expected to reach 40-45 million by 2020. While some Latinos are becoming English dominant by the third generation, Spanish language retention remains strong, especially among younger generations who see their Latino identity and Spanish language as closely linked. The growing Latino population and emphasis on bilingualism and Latino culture suggests the prominence of Spanish and relevance of Spanish-language media will continue increasing in the United States.
The document discusses the growing Hispanic population in the United States based on Census data and projections. It notes that Hispanics are the fastest growing demographic segment and will drive significant growth and influence over the coming decades. The document advises marketers to understand key facts about the Hispanic population, such as their youthfulness and openness to new technologies, in order to better connect with Hispanic consumers and translate their potential into effective marketing strategies. It emphasizes starting to engage the Hispanic audience now rather than waiting for the 2010 Census results.
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
1. Developing effective messaging for Hispanic audiences requires understanding how their cultural filter shapes how they view the world and marketing. This filter is formed by factors like language, religion, acculturation level, and shared experiences.
2. When communicating with Hispanic consumers, marketers should observe the audience, understand language preferences and segmentation, base designs and messages on audience insights, use subtle visual cues, and test concepts with focus groups.
3. Both Spanish and English are important to Hispanic audiences, with language preference depending on acculturation level, generation, and content type. Marketers must consider both languages as well as Spanglish.
Hispanic Content Marketing: Sharing Content in a Multicultural EraFabiana Salgado-Lowe
The document discusses content marketing strategies for attracting Hispanic consumers. It defines content marketing and notes that organizations are using various types of content like videos, blogs, social media posts and more. It also discusses how Hispanics in the US are consuming content, particularly through mobile devices and platforms like Facebook. Examples are given of brands doing effective Hispanic content marketing like Kraft Foods, McDonald's and Unilever. Key takeaways include understanding acculturation levels, focusing on cultural relevance over language, and exploring opportunities with Hispanic millennials.
The document discusses the importance of adopting an all-markets strategy to effectively target growing multicultural audiences in the United States. It notes that ethnic minorities now comprise over 36% of the population, with Hispanics driving the majority of growth among youth. An all-markets approach allows consistent messaging across diverse audiences while maintaining flexibility. The document provides recommendations for how local councils can start engaging multicultural communities through research, partnership, authentic storytelling, and culturally relevant information.
The document discusses opportunities for marketing to US Hispanics in the digital space. It notes that 86% of Hispanics in the US now have broadband access and are key to growth, representing 50 million people and 16% growth from 2010-2014. Hispanics are more likely than other groups to own smartphones, tablets, and e-readers. The document outlines Google's partnership approach for marketers to integrate brands into US Hispanic video and lifestyle content and connect with relevant searches across Google platforms including YouTube, Google Display Network, and search. Upcoming innovations discussed include Google Wallet, Google Offers, and new social search features like +1.
Social Media Spanish (SMS) is a digital marketing agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Care to know more about the fastest growing ethnic group?
Nativa is a Hispanic Digital Marketing agency that specializes in decoding the Hispanic culture and this time we bring the most recent information about the Hispanic market, from shopping behaviors and mobile usage to future market trends.
How Government Agencies communicate with Hispanics via Social Media Nativa
Case Study: CDC Espanol Social Media campaign presented by the Centers for Disease Control and Prevention and DK Web Consulting. Topics discussed include Spanish social media monitoring, facebook advertising, custom facebook landing pages, and overall hispanic marketing strategy.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
The document provides information about marketing to English-speaking Hispanic consumers in the United States. It notes that 83% of Latinos use English as their primary language and targets the middle-class "upscale" Hispanic demographic, which has an annual household income of $50,000-$99,999. It recommends developing brand awareness and loyalty within the top Hispanic markets, especially Los Angeles, through grassroots marketing, advertising, and community relationship building.
The document discusses the growing Hispanic population and market in the United States. Some key points include:
- The Hispanic population in the US grew 46% in the last decade and makes up over 50 million people.
- Hispanics have a buying power of $1.3 trillion in 2013 that is growing rapidly.
- Areas outside traditional Hispanic population centers like Miami are seeing the fastest growth, such as Charlotte, NC.
- Reaching the Hispanic market requires investing in research, developing culturally relevant products and services, and establishing a bilingual customer service infrastructure.
A brief work in the importance of the Hispanic Market in the US and the projections for 2050, with tips for improving communication from a Digital Marketing perspective.
The document discusses using social media to promote influenza self-care among Latinos. It notes that Latinos are a young, growing demographic that heavily uses social media and mobile devices. The document recommends developing culturally sensitive health messages and engaging Latino social media influencers and communities to increase dialogue about prevention. It stresses assessing an organization's readiness and policies for digital campaigns.
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
"Portrait of the New America" covers the attitudes, behaviors and perspectives on life in the U.S., organized around seven themes.
Its to understand what drives the nation’s 80 million Hispanics, African Americans and Asian Americans
Portrait Background
Communications & Culture
Connectivity & Culture
Conversation & Culture
Community & Culture
Pride Factor Analysis
It’s a Small World
For healthcare organizations, attracting and supporting ethnic markets has quickly transformed from an “add on consideration” to a powerful consumer group and strategic piece of the business model. The success of President Obama’s broad-based and extremely diverse campaign tells us that the tipping point in our culture has already happened. What is necessary to harness the power of today’s ethnic market? Short of having a dedicated ethnic marketing group, how can you incorporate best practices to your existing marketing infrastructure to ensure that your brand and content resonate across cultures?
OYE! analyzed which candidates were most talked about when they declared their intent to run for president. Hillary Clinton had the most interest however, the other candidates also drove interesting conversation, the study shows.
Exellence in US Hispanic Communications - A Master Thesis by Marcelo HarfuchMarcelo Harfuch
This document summarizes research on communications with Hispanic audiences in the United States. It finds that the Hispanic population has grown significantly and will continue growing, making Hispanics an important demographic. However, communications with Hispanics often fail because they do not respect Hispanic culture, language preferences, and values. Effective Hispanic communications require understanding acculturation levels, tailoring messages to Hispanic subgroups, and using emotional and culturally relevant messaging in Spanish to connect with audiences at a heart level.
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
This document summarizes a report by 360i on Hispanic digital influencers. It finds that Hispanics view the internet as a virtual town square to connect and share information. Hispanic influencers are more likely than others to blog and visit blogs. They tend to share more promotional content in Spanish than English. Understanding influencers' motivations and language preferences can help marketers engage them, especially through word-of-mouth campaigns. Hispanic influencers are primarily motivated by cultural ties and find inspiration in topics like family and cooking.
This document introduces the 2010-2011 U.S. Hispanic Social Media Guide. It highlights that social media and word-of-mouth marketing are becoming pivotal in engaging Hispanic audiences, who are highly engaged in social media. Nearly 90% of consumers are influenced by recommendations from friends and family. The guide contains best practices for leveraging social media to reach Hispanics, who will make up $1.3 trillion in spending by 2013. Marketers are advised to take time to understand cultural differences and apply marketing best practices when engaging Hispanic audiences on social media.
This document introduces the 2010-2011 U.S. Hispanic Social Media Guide. It highlights that social media and word-of-mouth marketing are becoming pivotal in engaging Hispanic audiences, who are highly engaged in social media. Nearly 90% of consumers are influenced by recommendations from friends and family. The guide contains best practices for leveraging social media to reach Hispanics, who will make up $1.3 trillion in spending by 2013. Marketers are advised to take time to understand Hispanic media consumption and apply marketing best practices to social media efforts. Word-of-mouth should be at the core of marketing mixes to this influential audience.
The document provides tips on how to sell to the Hispanic market in the United States. It notes that Hispanics make up over 50 million people in the US, with two-thirds being millennials. It also discusses Hispanic purchasing behaviors, media usage, and spending habits. The document recommends that companies be ready to serve Hispanic customers by having Spanish-speaking staff, websites, and marketing in Spanish. It also suggests focusing on good customer service, as Hispanics highly value relationships and politeness.
This document discusses strategies for marketing to Hispanic youth in the US. It notes that Hispanic youth represent 20% of the US teen population and have $25 billion in annual purchasing power. Many are US-born and connected digitally. Effective strategies include using social media, targeting multiple platforms like TV and online, and testing emerging media. Case studies show leveraging their interests in social networking, music and their preferred devices. A new approach is needed that considers their language preferences, digital habits and unique insights.
This document discusses strategies for effectively marketing to multicultural audiences. It notes that multicultural growth, especially among youth, is increasing in the United States. To attract cultural consumers, brands must thoughtfully layout their creative content and context of conversation in a way that incorporates language, emotion and culture. The document provides tips on using different platforms like mobile devices to engage multicultural audiences and cautions against approaches that could damage a brand's perception. It emphasizes the importance of customizing content for different cultural groups and considering linguistic and cultural nuances.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
This document discusses strategies for engaging Latinos online. It provides statistics showing that two-thirds of Latinos in the US access the internet, with about 12% being "power users" spending over 24 hours per week online. The top online activities for Latinos are email, news, banking, music downloads, and travel information. Social media engagement is also discussed, with about half of online Latinos having social networking profiles. The document then discusses frameworks and best practices for authentic Latino engagement online and in communities through volunteering, advocacy, and leadership.
Alcance Media Group is a digital media company that targets the US Hispanic and Latin American markets. It provides advertisers with display, mobile, video, and tablet advertising networks to reach Hispanic audiences cost effectively. Alcance Media Group's networks include over 700 domestic and international publishers and offer advanced targeting capabilities by geography, language, demographics and content channels. Reporting and integration with third party technologies allow for flexible campaign set up and performance tracking.
El documento resume el informe anual de 2005 de Corporación Financiera Habana (CFH). CFH experimentó un crecimiento significativo en 2005, con un aumento del 30% en su balance general y del 32% en su cartera de inversiones. La rentabilidad y los resultados también mejoraron, con un beneficio bruto cercano a los 4 millones de dólares, un 32% más que en 2004. A pesar del crecimiento, la cartera mantuvo una morosidad del 0%, gracias a una estricta política de crédito y diversificación del riesgo.
El informe resume los resultados positivos de Corporación Financiera Habana (CFH) en 2004. CFH experimentó un crecimiento en su cartera de 1.41% y balance de 2.83% respecto al año anterior. Obtuvo una utilidad antes de impuestos de 3 millones de dólares, un 10.46% más que en 2003. La morosidad se mantuvo en 0.00%. CFH continuará enfocándose en satisfacer las necesidades financieras de sus clientes y ofrecer productos innovadores.
Este documento presenta el informe anual de 2003 de Corporación Financiera Habana (CFH). Resume que CFH tuvo un crecimiento del 20% en operaciones y captó un 25% más de nuevos clientes. Los resultados financieros también mejoraron, con una utilidad neta de 1,74 millones de dólares, un incremento del 8,94% con respecto al año anterior. El informe concluye que CFH continúa consolidando su posición en el mercado financiero cubano a través de un sólido crecimiento y diversificación.
El documento resume el cuarto año de actividad de Corporación Financiera Habana (CFH), la primera entidad financiera mixta creada en Cuba. A pesar de las dificultades económicas, CFH ha seguido creciendo de forma rentable, con un balance 8.9% mayor y un beneficio antes de impuestos un 17.8% más alto que el año anterior. CFH ha captado nuevos clientes en nuevos sectores y ha ampliado sus productos financieros, manteniendo una tasa de morosidad del 0%.
El documento resume el informe anual de 2001 de la Corporación Financiera Habana (CFH). En su tercer año de operaciones, CFH experimentó un crecimiento de los ingresos del 28,95% y una utilidad neta de 1.090.216,62 dólares. CFH ha mantenido una cartera de créditos sólida con una tasa de morosidad de 0% y ha ampliado su cartera de clientes en un 40%. El informe atribuye el éxito continuo de CFH a la confianza de los clientes y el esfuerzo
El resumen del documento es el siguiente:
1) Corporación Financiera Habana (CFH) alcanzó sus objetivos para el año 2000, incluyendo invertir el 100% de sus recursos disponibles y mantener un índice de morosidad por debajo del 2%.
2) La cartera de inversiones de CFH aumentó a $32.7 millones, duplicando el monto concedido en préstamos el año anterior.
3) CFH obtuvo utilidades antes de impuestos de $1.6 millones, superando sus metas financieras para el
Media Kit designed for Alcance Media Group, Digital marketing company focused on the Hispanic market in the U.S.,
Internationally and cross border advertising solutions for Latin American marketers.
Media Kit designed for @AdTangoMedia with Adobe Illustrator CC. The content of this material is about the Hispanic advertising network dedicated to bringing Hispanics and advertisers together through digital media.
Publisher Media Kit - Alcance Media Group - 2015Alfredo Cisneros
This document is a media kit from Alcance Media Group that outlines their digital marketing services for connecting brands with U.S. Hispanic and Latin American audiences. It provides examples of display, mobile, and video ad formats. Alcance Media Group works with over 720 trusted digital publishers and offers advanced targeting options, fast payment, and bilingual support to advertisers. They highlight statistics on the size and purchasing power of U.S. Hispanic and Latin American audiences.
This document summarizes statistics about Hispanic internet usage in the United States. It finds that 73% of Hispanic internet users access the internet on mobile devices, compared to 60% of white users and only 32% are English dominant while 47% are bilingual. It also shows that 59% of Latinos ages 18-29 from households earning over $50,000 own smartphones, while only 49% of rural Latinos own smartphones, and over 75% of Latino smartphone owners have some college education or more.
The nation’s Latino population is diverse. Represented among the 51.9 million Latinos in the United States are individuals who trace their heritage to more than 20 Spanish-speaking nations worldwide.
El documento describe nuevos formatos de anuncios publicitarios como Billboard, Filmstrip, Pushdown, Sidekick y Slider. Estos formatos aprovechan las capacidades tecnológicas actuales para proporcionar experiencias ricas de marca que permiten una mayor interacción del usuario y tiempo de visualización en comparación con los formatos tradicionales. Los anunciantes pueden usar estos nuevos formatos para mejorar el alcance y el compromiso con los consumidores.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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2. Free Content writing
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Marketing to Hispanics with Social Media.
1. Marketing to Hispanics with
SOCIAL MEDIA
Hire arbitrarily
“Hector from accounting can run this
campaign, Im pretty sure he speaks Spanish…”
Digital marketing for the U.S. Hispanic & Latin American markets
alcancemg.com | 415.625.5130
Finding the interests of your Hispanic market can
be difficult. Here are some tips to help you out
when generating content:
57% of Hispanics always go to the
internet to look for deals compared to
43% of the general market.
72% of Hispanics prefer an online
product rating over a friends opinion.
17% of US Hispanics are Twitter Users.
Hispanics are more
likely to learn about
brands and purchase
online.
Hispanics are a very
social group with
high usage of social
media.
46% of Online Hispanics are under 35.
32% of Hispanics access the internet
through smart phones compared with only
20% of the General Market.
Hispanics are nearly 2x as likely to search
the internet with an iPhone
compared with the general market.
Hispanics are younger
and adopt online
trends more quickly.
Why Use Social Media?
F
The “Do’s” and “Don’ts”
Post inaccurate Spanish and
outdated content
No Google Translate
Grammar is essential, use accents
Spanish profile with links to
English pages
What good does it serve the Spanish speaker?
Bi-cultural
. Bi-Lingual (equal or nearly)
. Immigrant as child or young adult
. Many Hispanic cultural practices
Americanizado
. English dominant (nearly no Spanish)
. Born in US; 3rd+ generation
. Few Hispanic cultural practices
Nueva Latina
. English preferred (some Spanish)
. Born in U.S.; 2nd generation
. Some Hispanic cultural practices;
often “retro-acculturate”
27.4%
27.4%
16.5%
16.2%
14.5%
Latinoamericana
. Spanish dominant (nearly no English)
. Recent immigrant as adult (less than10
years ago)
. Primarily Hispanic cultural practices
. Identify with home country
more so than the U.S.
There are 5 main groups of Hispanics today.
You must consider which groups you are marketing to
for your campaign.
Know Your Audience
Hispano
. Spanish preferred (some English)
. Immigrant as adult, have been in
the in the U.S. 10+ years
. Pre-dominant Hispanic
cultural practices
Other Forums have their strengths
For U.S. Hispanics,
Facebook and Twitter
are key.
Robust for
marketing purposes
Hispanics over index on
Twitter use
Which Forums?
Dominates Brazil for social networking
A Community specifically for LatinosExperencing a growth spurt; 10 % growth
in October
Traditionally popular with Hispanics
Do: Don’t:
Translate
Social Media Listening Tools
can help
Use tools such as HootSuite and
Crimson Hexagon
Use Data from Hispanic
marketing and PR firms
Pew Hispanic and Social Media
Spanish are good places to start.
Develop well-translated,
natural-sounding content
Not just a straight translation from English
Date Published
2001
Why Market to Hispanics?
Current Population of
50 Million
(17% of all U.S. Population)
By 2050, 33% of
Americans Will be
Hispanic
Rapidly growing
purchasing power
By 2013 US Hispanic purchasing
power should exceed
$1.3 trillion
Average Household
Income is $50K+
(and growing)
$1.3
Trillion
$50K+ 50
Million
33%
Here are 4 great reasons:
1 2 3 4
“Why Marketing to Hispanics
With Social Media Works”
Infographic brought to you by: Source:
10% of online Hispanics have recently
checked in compared to 3% of white
Americans.
54% of Hispanics regularly use
Facebook compared with only 43% of
white Americans.