2. Template
Firstly I found a template for the digipak online to save to my desktop in order to
be able to import the template into Photoshop to edit on. The template has 6
panels and can hold a CD and a DVD as a promotional package.
3. Photoshop
Once I had saved the
template, I imported it
straight into Photoshop to
edit on. All the sizes and
measurements are listed
on the template, I plan to
upload the photographs I
take onto the template
and design my digipak to
suit the style and genre of
my artist and the music
video I am producing.
4. Photoshop
Firstly I edited the image I wanted
on the cover to give it a distorted
affect. This is a technique
commonly used in the industry as
it gives the photos an artistic
effect and is good for
commutating the artists image to
be unique using connotations.
I decided to use a black and
white theme as the music is R&B
but the lyrics are very emotional
and the colours represent what I
have shown in the music video,
which is that the artist is all white
and ghostly while his world is
colourless without his lover.
5. Photoshop
Adding text to the cover to show the name
of the artist or album s a convention of
digipak covers and album covers in
general.
I continued the black and white theme in
the title to create continuity.
I edited the colour scale and changed the
effect of my cover image to make it more
distorted and eye catching. The image
represents the artists brand well as it
shows a united family, however it is not a
stereotypical photograph.
I then edited the inside panels of the
digipak to give them a tiled grey and white
effect which is interesting to look at, it also
fits in with the codes and conventions of a
R&B product as it is an unusual display of
shapes and arrangement. This is
something I have discovered R&B products
sometimes do to be eye catching.
6. Back & Front Cover
I worked on the back panel of my
digipak to list the songs featured on
the CD and the videos included on
the DVD.
I also used the artists name on the
back panel along with the artists
record label and barcode and the
price of the product.
Another convention I have followed
is adding the album name and the
record label logo onto the outside
spine of the digipak so it will be
seen when the product is on display
on a shelf.
I have chosen RCA records which
is the label Labrynth was signed to.
7. First Draft
My first draft has a black and white theme and uses the codes and
conventions of R&B digipaks.
8. Initial Disk Ideas
Mt initial ideas for the disks in the digipak was to have
them both following my colour theme and be simplistic
to match the ideology of the artist.
For the CD I would have a matte black disk with the
initial J on it for James, my artists first name. it would
be an oversized letter and the middle of it would be
lost in the centre hole.
For the DVD with the music video I would have an
identical matte black disk with the initial B on it for my
artist surname, Braimbridge. This would be simplistic
but also effective for the audience, and match the rest
of the digipak.