1. BTECCreative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John West:
Salmon
John West Can Bear Growling
Punching/kicking
Voiceover
Fish lovers
Over 30’s
Aimed more
at males.
They work hard to
deliver the best
salmon possible.
Honda -
Accord
Honda The power of dreams
Accord
Lots of car parts
Rappers Delight
Clanging of parts
Wind screen wipers
Bolts rolling
Fan
Adults
Families –
Because it’s
an estate
car
All the different
parts that go in to
a car and how
much work is
done.
Skittles
Touch the rainbow, taste the
rainbow
People
Office
Desk
skittles
Skittles falling
People talking
Phone ringing
Voiceover
Kids No message – just
to make people
talk about the
advert
T-Mobile
Lots of people
Lifes for sharing
The place and time
T-Mobile
Advertisement
Music clips
People cheering
People clapping
Shout by Lulu
Don’t cha
The nutcracker
Get down on it
All ages
Mobile
Users
All about us taking
photos and
sharing
