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Case study sony
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- 2. The Big 4 Themusic industry is spilt by the 4 main music companies, that consist of EMI ,Sony Music, Universal and Warner music group. Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. The world’s largest music store is run by Apple- iTunes.
- 3. Sony Movies White HouseDown Men In Black Grown Ups 2 Sony Game PlayStation PSP PS VITA Sony Corporation Headquarters NYC Sony Electronics Laptops Cameras TV’s Sony Music Foo Fighters Britney Spears Dry the River
- 4. Sony Music Industry Sony MusicEntertainment is a global recorded music company with a roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalogue that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. Record Labels -Columbia ‘Bob Dylan -RCA ‘Justin Timberlake’ -Masterworks ‘John Williams’ -Legacy ‘Louis Armstrong’
- 5. Vertical Integration James Bond-Alicia Keys (Sony Music) made the theme tune for the film Quantum of Solace (Sony Movies) – the theme tune is then used in the game (Sony Game) for the PS3 (Sony Electronics). The Sony corporation have involved every stage in the production process. Horizontal Integration Sony BGM- Sony made music and BMG distributed it. BGM distributed hard goods CD’s and as more songs were being downloaded via iTunes and other sites like iTunes BGM in 2008 were no longer needed for Sony to sell their music.