1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John West
Salmon
Man fighting a bear. John West salmon
can.
Voice over, telling the story, sounded
like nature commentator
No music
SFX: Bear, kicking and punching
“John west injures the worst to bring
you the best.”
People who like fish.
Middle age. Easy for
younger people to
use. Violence,
humour, male.
Work hard to deliver the
best salmon.
Honda Accord Chain reaction of car pieces, working
together.
Text: Honda, Accord
Voice over at the end: “Isn’t nice when
things just work”
Music: Rapper’s Delight at the end (less
than 30secs not copy right)
Sound effects: Cogs rolling, window
wipers, etc.
Family car. Parent’s
older people. Men
like gadgets.
Show how much goes into
making a car. Reliable, it’s
going to work.
Skittles Touch the rainbow, taste the rainbow.
People in an office.
Sound effects: Skittles falling
Talking
Phone
Children +
Teenagers.
Entertainment, think and
talk about the advert.
T-Mobile Place and time.
Advertisement
Flash mob in London station (dancing)
building up
T-Mobile, life is for sharing.
Music: Famous songs
Short no copyright.
Adults: Male and
Female
People should share the
experiences of life.