The document analyzes advertisements for several products and brands: - The John West salmon advertisement features a man fighting a bear to convey the message that John West works hard to deliver the best red salmon. - The Honda Accord advertisement uses chain reactions of car parts to suggest that Honda cars just work and will not break down. - The Skittles advertisement uses office workers and props to have no clear message, suggesting the meaning is for the viewer to decide. - The T-Mobile advertisement features people dancing at a train station to the message of "life's for sharing," aiming to show sharing through technology and gadgets.

1. BTEC Creative Media Production – Advert Analysis Name: Jonathan Newton
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John west- red
salmon
A man fighting a bear.
By a river were the bear is hunting
At the end there was john west tin
with text
There was no music
The sound effects was the bear, kicking
and punching
There is a voice over at the end and
start
It is aimed at people
who like fish.
It is aimed at the
male gender because
of the humour and
the man fighting the
bear.
John west are working hard
to deliver the best red
salmon.
The Honda-
Accord
Lot of car parts making chain reactions
The text said Accord
The voice over, “Isn’t it nice when
things just work”
The music at the end was “rappers
delight sugar hill gang”
Lots of sound effects moments of bolts,
window wipers, cogs, rolling
People who can
Family people
The gender it is
aimed at is male,
because of how
mechanical it is and
the gadgets
The message is that there
cars always work and are
well made, don’t break
down and you’re never
going to have any problems
Skittles
Lots of skittles
3 office workers
Lots of props in an office
Text at the end which says “touch the
rain bow” “taste the rainbow”
Sound effects skittles falling, talking, the
voice over and the phone ringing
To people who likes
skittles
Young people who
find this funny
There no message and the
message is for us to decide
and talk about it.
T-Mobile
Lots of people dancing at Liverpool
street station.
Text “life’s for sharing” text in the
corner saying “advert” for people to
realise it was a advert because the
advert is so modern and
unconventional
The music used
1. Shout by lou lou
2. The only way is up
3. Don’t ya byPussy cat doles
4. Nut cracker
5. Get down on it
6. Since you’ve been gone
7. Lolly pop
Mobile phones users To share everything to do
with gadgets.

2. 8. Do you love me
Sound effects train station noise