1. BTECCreative Media Production – Advert Analysis Name: Anthony Richards
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John West –
Red Salmon
A man fighting a bear
John West Red Salmon tin
at end
No music
Roaring and yelling sounds
Kicking and punching
Voiceover at beginning and
end describing product and
situation
People who like
eating fish
Male audience -
comedy/fighting
John West work
hard to deliver us
the best red
salmon
Honda
Accord
Different car parts leading
to a chain reaction which
makes the car.
Text: Honda Accord
Voiceover: “Isn’t it nice
when things just work?”
Music: “Rapper’s Delight” -
The Sugarhill Gang
Car parts hitting each other
e.g. windscreen wipers,
engine, metal clanging,
bolts, cogs, rolling tyre
Drivers
Adults – 20+
Families
Men –
stereotypically
more men drive –
gadgets and
mechanical things
Honda cars just
work by
themselves,
causing us no
problems e.g. no
breakdowns
Skittles
Lots of Skittles
Office worker turns
everything to Skitttles
Text: “Touch the rainbow,
taste the rainbow”
3 office workers
Lots of office props
Voiceover: “Touch the
rainbow, taste the rainbow”
Dialogue between
colleagues
Skittles falling
Phone ringing
Music: None
Kids/teenagers
who get excited
by Skittles
Skittles fans
No message –
inspires
conversation and
gets publicity

2. T-Mobile Text: Establishing
information “Life’s for
Sharing”, T-Mobile logo,
advertisement text
throughout advert in corner
of screen for people who
do not know it is an advert
Flash mob in Liverpool
Street Station – more and
more people towards end
of advert
People recording advert on
phones
Music:
“Shout” – Lulu
“The Only Way is Up” - Yazz
“Don’t Ya” – The Pussycat Dolls
“Nut Cracker” -
“Get Down on It”
“Since You Been Gone”
“Lollipop”
“Do You Love Me?”
SFX: Train, Loudspeaker, Crowd
Mobile users
All ages
All ethnicities
Sharing unusual things
on their phones