1. BTECCreative Media Production – Advert Analysis Name:__________________
*all four adverts went viral, they used social media for them to become popular.
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John West.
‘Bear Fight’
2000
It is in a documentary style, John
west fighting a bear for salmon. The
only text we get is the name of the
product.
We have a voice over narration,
there is no music but there are bear
noises and also the man talking.
People who like
the product
(salmon) people
who do the
shopping (mums).
They go through a lot to
get the greatest quality of
fish products.
Honda
‘The Cog’
2003
Various car parts arranged in a
domino effect these parts form the
car which you see at the end.
The power of dreams and the name
of the car, the sound effect of the
parts hitting each other, we also
have the song queen another one
bites the dust. There is also a voice
over – ‘isn’t it nice when things just
work’
Car owners, Honda
lovers, families,
older people.
The car is well put
together and is going to
run smoothly. It reassures
the public that it won’t
break down.
Skittles
‘Midas touch’
2007
An old man in an office when he
touches any object it turns into
skittles. Now it is shown as a fun
advert.
We hear generic office sounds
people talking and people talking
and the phone ringing.
It is aimed at a
general population
and they have
used humour to
attract every one
of the public
The message is to show
that the sweets skittles
are a fun product but it
also keeps in the slogan
‘touch the rainbow taste
the rainbow’
T mobile
‘Dance’
2009
We see a flash mob with people
dancing in Liverpool street station.
Which is a large public area.
We hear a large compilation of lots
of different types of music.
Anyone who has or
needs a mobile
phone,
The message is that ‘life’s
for sharing’