1. BTECCreative Media Production – Advert AnalysisName:Thomas Biggs-Rayner (all four adverts are famous because they went viral)
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John west:
Bear fight
Year 2000
Documentary style
John west fisherman fighting a bear for
red salmon.
The only text we get is the name of the
product “john west red salmon”
We hear a voice over. The sound
effects are the bear and the noises of
the punching
People who like
salmon. People who
do the weekly shop
for a family
They go through the worst
to get the best for us. So
they do all the hard work
for us.
Honda
The Cog
2003
Different car parts set in a chain
reaction going to the small parts then
to the main parts o the car which then
goes to the car. Acconder Honda the
power of dreams
We hear the different parts hitting each
other. Then we hear “another one
bites the dust” then we hear the over
voice saying “ isn’t it nice when
everything just works”
Car owners
Family’s
Honda lovers
The car is well put together
and that the car runs
smoothly. And it reassures
the public that it runs
amazingly.
skittles
Midas touch
2007
An old man in an office. And whatever
he touches turns into skittles
Generic Office noises. Sound of skittles
dropping
The general public
They have used
humour to sell this
product
That it is a fun product. It’s
not to be taken too
seriously.
T-Mobile
Flash mob
2009
A flash mob dancing at Liverpool street
train station(a large and busy public
area)
we here a whole range of popular
songs with well-known dances
A whole range of
people with a mobile
phone
Life’s for sharing. So they
are saying that phones
brings each other together