This document analyzes and summarizes four advertisements:
1) A John West salmon ad shows a man fighting a bear to catch salmon for the product, conveying their hard work to provide the best product.
2) A Honda Accord ad depicts a chain reaction of car parts, showing how perfectly engineered the car is and all that goes into building one.
3) A Skittles ad features a man who can turn objects into Skittles by touching them, suggesting that having too many Skittles would be overwhelming.
4) A T-Mobile ad shows a flash mob dancing in a train station to promote sharing life experiences on their phones through calls and photos.
1. BTECCreative Media Production – Advert Analysis Name: __________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John west
Man fighting a bear
3 Bears catching the salmon
Man stealing the salmon
Bear growling
Voice over giving info
Kicking and punching
Like a nature documentary at the
beginning.
Man shouting
People who like
fish
More male
because man
fighting.
Parents.
That they endure the
worst to bring us the best.
Working hard to give us
the best product.
Honda
accord
Reaction assault course of car parts
Honda accord
Accord on black board
Things rolling along and clinging into
each other making a chain reaction.
Some music
Clinging and noises of car parts
Voice over at the end
Music rapper delight less than 30
secs
Electric noises, windscreen wipers,
car windows, bolts clinging, fan
People who like
engineering
Car fans
Male drivers
because of the
parts
Isn’t it nice when things
just work
That it works and it is
perfectly engineered
Showing us how much
goes into a car
Reliable
skittles
Man turning things into skittles when
he touches them
Lots of skittles
Work area
“touch the rainbow, taste the
rainbow”
Getting angry
People talking to each other
Man telling story
Skittles falling
Voice over at the end
People talking
Phone ringing
Younger
generations
People who like
sweets and
skittles.
Teenager wishing
they could turn
stuff into product
That to many skittles
would be a pain.
Wanting us to think it’s
weird and talking and
thing about skittles
T mobile
People dancing in a flash mob in
London train station
Lots of people
People on their phones
“life is for sharing”
Place and time and also the word
advertisement in the corner.
People Filming it and sharing
Lots of different bits of music
People clapping and laughing
Train whistles
Shout by lulu
Don’t ya
Waltz music
Get down on it
Since you’ve been gone
Lollipop
People who like to
connect
Mobile users
Teenager
Music lovers
All ages and
ethnicities
That life is for sharing
People calling and
sending photos of what
just randomly happened
