1. BTECCreative Media Production – Advert Analysis Name:_________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John West
Salmon
.Man fighting a bear
.No text
.Bear growling
.Kicking/punching
.Voice over
.People who like
eating fish
.More male aimed
.Over 30’s, people
who want easy
food out of a tin
.John West fight/
work hard to get
the best salmon
possible for us
Honda car
.Accord
.Honda
.Chain reaction of car parts
.The power of dreams
.Taps
.Rolling
.Beeping
.Window opening
.Short clip of music(rappers
delight- for copyright)
.Short voice over
.Over 30’s
.Work type car
.Both genders-
more male aimed
.people who like
Honda
.Family car
.Showing us all the
gismos and gadgets
that go into a car
.Reliable
.Everything works
together
Skittles
.Lots of skittles
.Office
.Text= ‘Touch the Rainbow’
‘Taste the rainbow’
.Skittles falling
.No music
.Actors talking
.Phone ringing
.Voice over
.Kids
.Teenagers
.Skittles are amazing
.Leave viewers
thinking and craving
skittles
.Gets people talking
about skittles

2. T-Mobile
.Flash Mob
.People Dancing
.London station
.Lots of people
.Text= ‘lifes for sharing’
‘Advertisement’ ‘Where and what
time it was’
.Music clips
.People cheering
.People clapping
Eg. Shout, The only way is up, don’t
ya, Walts (nutcracker), get down on
it, Since you been gone, My boy lolly
pop, do you love me
.Phone users
.Everyone
.Life is for sharing