The document analyzes techniques used in music videos and promotional images to construct star images for the band The Band Perry. It discusses how the use of close-ups, fog, black costumes, and narrative elements in their music video create intimacy with viewers and a sense of mystery around the band. The analysis also notes how their album cover, magazine photos, and promotional images portray the band as extraordinary through unusual clothing, poses, and interactions with the camera that distinguish them from the mainstream.

1. StarImage – The BandPerry
First person mode of address – Breaking the
4th wall and constructing Para-social Intimacy.
Creates a familiarity with the artist.
Costume – Black, formal. Absence in everyday
life. Also constructs an aspect of rebellion to
the mainstream with an absence of colour,
black holds connotations of rebellion and anti-
social behaviour.
Mise-en-scene – Low key lighting and fog
establish a sense of mystery. Suggests there is
more of the artist to be seen.
Meat Shot – Close ups of the band playing,
creates Para-social intimacy and gives a
‘present’ quality to the band. There is a high
proportion of CUs in the video, establishing
the star image by constantly reminding the
viewer of the artist’s image.
Amplified relationship between lyrics and
visuals – Creates narrative fuzz, with
suggestions of story, open ended, relating
loosely to the lyrics. Also implies a meta-
narrative for the artist.
Dyer’s Theory – Appears to show originality
and creativity, both key aspects of the ‘Star
Image’.
Narrative Section – The video is narrative and
performance based. The narrative contributes
to the construction of the artist’s ‘style’ by
mimicking the meat shots’ colours and use of
fog.

2. StarImage – The BandPerry
Extraordinary – Use of striking, out of the
ordinary visuals give the band a ‘mythic’ feel, they
are ‘not ordinary’.
Non-commercial – Juxtaposes images from ‘pop’
artists, ideology is set outside the mainstream.
Non-consumerism – Strong, empty images,
landscape, outdoors, does not promote
consumerism clearly, although still serves as an
advert for the band, so the consumerist ‘buy me’
nature is hidden.
Constructed Image – Album cover constructs a persona for the band, characterised
by colours and costumes. They are not wearing ordinary clothes and are not in
ordinary positions, they are posing. This constructs an Extraordinary view of the
band.
First Person Address – Staring at the camera, and thus the viewer. Creates a sense
of relatability despite the abnormal conditions of the image.
Colour – Black, white, red and skin tones: Black separates artists from background,
making them visible. The red of the title and the woman’s lips draws the viewer’s
gaze to the centre where the artists are. Encourages the viewer to see and register
their faces.
Clothes – Lack of mainstream styling, they are abnormal to ordinary life but also
abnormal in pop, they are established as outside the mainstream. E.g. Semi-formal
clothing, leather trousers – Abnormal

3. StarImage – The BandPerry
Magazine Promotion – Winning a Grammy denotes success, they are up
and coming. Encourages viewers to become invested in them as artists.
Photoshoot – Formal clothing, but comical interaction with the camera,
creates the image of ‘ordinary’ and ‘present’, while the glossy nature of the
magazine and their clothing keeps them separate from the ordinary world,
establishes that they are ‘special’ or ‘extraordinary’.
Promotional Image – Highlights their ‘style’, colours and costumes reflect
the country genre origins of the band and their music, while the formality
to their costumes and the ‘absence’ provided by them looking out of the
frame establishes mystery and conforms to the expected modern pop
culture ‘star image’.