#SocialPro #15A @nxfxcom
Benjamin Spiegel, MMI Agency
Social Super Duper Tool Session
#SocialPro #15A @nxfxcom
#SocialPro #15A @nxfxcom
#SocialPro #15A @nxfxcom
2016
#SocialPro #15A @nxfxcom
I still hate tools!
#SocialPro #15A @nxfxcom
Why?
#SocialPro #15A @nxfxcom
1. Integration
#SocialPro #15A @nxfxcom
2. Flexibility
#SocialPro #15A @nxfxcom
3. Data ownership
#SocialPro #15A @nxfxcom
4. Geeky math stuff
#SocialPro #15A @nxfxcom
5. Cost
#SocialPro #15A @nxfxcom
6. Enterprise-ability
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7. Real-time capability
#SocialPro #15A @nxfxcom
8. Competitive advantage
#SocialPro #15A @nxfxcom
9. Granularity
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10. Frequency
#SocialPro #15A @nxfxcom
DNA of a tool
#SocialPro #15A @nxfxcom
API Processing Database Math Query UI
#SocialPro #15A @nxfxcom
APIAPI
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Processing
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Database
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Math
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#SocialPro #15A @nxfxcom
Query
#SocialPro #15A @nxfxcom
UI
#SocialPro #15A @nxfxcom
Build your own
#SocialPro #15A @nxfxcom
§  Custom development
§  Workflow based
Two options
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Custom development
#SocialPro #15A @nxfxcom
§  No development skills necessary
§  Scalable
§  Platform independent
§  Easy
Workflow based
#SocialPro #15A @nxfxcom
My favorite - KNIME
§  Open source/free
§  Multi-platform (OSX, PC, NIX)
§  Full ETL support
§  Expandable (Java)
§  Full I/O
§  Visualizations
§  Modeling
§  Machine learning
§  Flexible pipes
#SocialPro #15A @nxfxcom
How does it work?
#SocialPro #15A @nxfxcom
Node based
#SocialPro #15A @nxfxcom
#SocialPro #15A @nxfxcom
#SocialPro #15A @nxfxcom
#SocialPro #15A @nxfxcom
#SocialPro #15A @nxfxcom
#SocialPro #15A @nxfxcom
#SocialPro #15A @nxfxcom
Real-world example
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Twitter
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Real-world example
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SocialPro timeline
#SocialPro #15A @nxfxcom
Seattle trends
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SocialPro tweets
#SocialPro #15A @nxfxcom
Twitter network
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#SocialPro #15A @nxfxcom
When is it OK?
#SocialPro #15A @nxfxcom
Data volume
#SocialPro #15A @nxfxcom
Computation
#SocialPro #15A @nxfxcom
Unique enhancers
#SocialPro #15A @nxfxcom
Proprietary data
#SocialPro #15A @nxfxcom
New functionality
#SocialPro #15A @nxfxcom
THANK YOU!
SEE YOU AT THE NEXT
MARKETING LAND EVENT!

Social Super Duper Tools Session By Benjamin Spiegel