SlideShare a Scribd company logo
+
Your strategic partnership for marketing and social media
solutions specially designed for the event industry
Social Media Posts
&
Instagram Facebook
Do’s
Do’s & Don’ts of
+
Prepare to be a Facebook &
Instagram Rockstar!
The
Agenda
Facebook:
The Good &
The Bad
Instagram:
The Good &
The Bad
Power of FB &
Instagram
Set Yourself
up for
Success
Social Media & Event Marketing
@EventMktgMaven
+
 Best Networks for the
Event Industry
Social Media & Event Marketing
@EventMktgMaven
+
Social Media & Event Marketing
@EventMktgMaven
 Who’s on what?
Facebook has 1.28 billion
users, 1 billion mobile users,
& 50 million pages
Instagram has 200 million users
& 20 billion photos shared
Number of Selfies posted on
Instagram: 35 million
City with most selfies: Makati, Philippines
City with 2nd most selfies: NYC
June 2014
ExpandedRamblings.com
+
What do you have to
say?
It’s got to be interesting!
Social Media & Event Marketing
@EventMktgMaven
+
Social Media & Event Marketing
@EventMktgMaven
The Good: Best Practices
+
The Good: Best Practices
Photo via London & Partners
Post Photos! And lots of them!
+
The Good: Best Practices
+
The Good: Best Practices
+
The Good: Best Practices
+
The Good: Best Practices
Always Give Credit!
+
The Good: Best Practices
+
The Good: Best Practices
+
The Good: Best Practices
Check-in and Share on FB
+
The Good: Best Practices
Make it Easy to Engage
+
The Good: Best Practices
Seasonal
+
Engagement
The Good: Best Practices
1) Like
2) Comment
3) Share
4) Tag
5) Encourage a conversation
+
The Bad: Do not attempt at work!
+
The Bad: Do not attempt at work!
+
The Bad: Do not attempt at work!
Via BuzzFeed.com
+
Social Media & Event Marketing
@EventMktgMaven
The Good: Best Practices
+
Social Media & Event Marketing
@EventMktgMaven
The Good: Best Practices
+
The Good: Best Practices
+
Social Media & Event Marketing
@EventMktgMaven
The Good: Best Practices
Photo Repost
+
The Good: Best Practices
+
The Good: Best Practices
+
The Good: Best Practices
Collages
PicStitch InstaCollage
+
The Good: Best Practices
+
The Bad: Do not attempt at all!
+
The Bad: Do not attempt at all!
+
The Bad: Do not attempt at all!
+
The Bad: Do not attempt at all!
+
The Bad: Do not attempt at all!
+
The Bad: Do not attempt at all!
+
The Bad: Do not attempt at work!
Rule of thumb: No more than 5 hashtags
#AIBTM #eventprofs #EIR
#Meetingprofs #tourism
#Orlando
+
Best Practice Takeaways:
+ What’s the Daily Plan & Schedule?
• Determine Content
• Set the Schedule
• Implement on all Networks
• Engage & Share
• Monitor Activity
Social Media & Marketing
@EventMktgMaven
Best
Practices
to get You
Started
+
Example:
Social Media & Marketing
@EventMktgMaven
+
Tools to
Simplify:
-Social Media
Management
-Social Media
Monitoring
Social Media & Marketing
@EventMktgMaven
+ Are you excited & ready to post?
Social Media & Marketing for Event Businesses
eventindustrymarketing.com

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The Do's and Don'ts of Social Media Posts - Facebook & Instagram AIBTM June 2014

Editor's Notes

  1. Hand out/worksheet