This document discusses Twitter and how lawyers can use it. It begins with a brief overview of Twitter as a microblogging and broadcasting service. It then discusses how lawyers are currently using Twitter, providing some examples of law firms that are on Twitter. The bulk of the document provides tips on how to get started and engage on Twitter, such as being authentic, interesting, conversational, retweeting content others will find interesting, asking and answering questions, using hashtags to find conversations, and tools to help manage Twitter accounts. It concludes by providing contact information for the author.

1. Internet 2.0 and the Law: Twitter
StopPoliticalCalls.org
Shaun Dakin: CEO & Founder
05/21/2009

2. Agenda
• Twitter (social media) – What is it?
• Twitter and Lawyers
• Twitter Tips
• Discussion And Questions

3. Why Twitter?

4. Lawyers Using Twitter Today

5. Twitter? Tweet?
What Are You Doing? 140c
1. Micro-blogging
2. Broadcast Instant Messaging
3. A time sink

6. Twitter Basics
• Twitter – Twitter.com
• To Tweet – The act of Twittering in 140 characters
• To Follow – To follow someone on Twitter
• Follower – Someone who follows you
• @Replies – People who “talk” directly to you vs.
broadcast thoughts =
– @IsCool what do you think about lawyers?
• Direct Messages – Like email
• Favorites – bookmarking specific Tweets

7. My Twitter Account: @EndTheRoboCalls

8. The Worldwide Conversation
• Twitter is Great for open conversations

9. Twitter Search: Where You Listen To The
Conversation

10. How Do You Start?
• Just Do It. Free. Twitter.com
• How do I get people to care?
– Be authentic (no spamming, self promotion)
– Be interesting (remember high school)
– Be conversational
– Follow people that you are interested and may be
interested in you
– Engage with people that contact you
– Answer Questions

11. How Do You Get Others To Listen?
• ReTweet other people’s Tweets (like
forwarding an email)

12. What to ReTweet
• Whatever you think others will be interested
in.
– News
– Tips
– How To
– Breaking News
– Anything

13. What to ReTweet
• Whatever you think others will be interested
in.

14. Add Value By Asking and Answering
Questions
• I asked my followers a question this week:

15. How Often?
• As much as you care to. Seriously.
– People will either listen or not

16. Hashtags Are The Key To Following The
Worldwide Conversation
• Hashtags - #WhatEverYouWantToPutHere
• Used with Twitter Search to monitor
conversations
• Like “tags” on webpages and blogs
• Very event driven
– Elections (#VoteReport)
– Crisis (#Mumbai)
– Movies / TV (Idol)

17. Twitter Search and HashTags

18. Twitter and Law

19. How Many Lawyers On Twitter?

20. Law Firms on Twitter
http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/

21. Womble Carlyle

22. McDermott

23. Tools and Tips

24. Don’t Do It, seriously
• Social Media Takes Time, Lot’s Of It
• You Must Be Engaged
– Immediately and authentically
• Resource Allocation Decisions – Can’t be an
intern

25. Twitter Tools - TweetDeck
What: Visualize multiple searches and create groups

26. Twitter Tools - HootSuite
What: Tool to manage multiple Twitter Accounts;
schedule Tweets in the future and Get Stats.

27. Twitter Tools - TweetLater
What: Tool to manage multiple Twitter Accounts
and schedule Tweets in the future AND auto
follow

28. Twitter Tools - Twitterfeed
What: Automatically update your Twitter account
with your blog posts.

29. Twitter Search And Variants

30. My Favorite - Twazzup

31. Questions
• Contact Information:
– Shaun Dakin: dakinshaun@gmail.com
– Twitter:
• @EndTheRobocalls (Business)
• @IsCool (Personal)
– 703.201.1146 (no robo calls please)
– Facebook, Linkedin, Friendfeed, etc…