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PRSA Boston Social Media Summit 5 21 14

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Created by PRSA Boston and including speakers' submitted slides, this master slideshow includes all content provided to attendees of the third annual Social Media Summit. The conference was held May 21, 2014 at Bentley University. This presentation is NOT to be used or shared commercially without express permission of PRSA Boston.

Published in: Social Media, Technology, Business
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PRSA Boston Social Media Summit 5 21 14

  1. 1. Third Annual Social Media Summit May 21, 2014 8:00 a.m. to 3:00 p.m.
  2. 2. #PRSABOS @BentleyU, @prsaboston Please follow and tweet your thanks to our sponsors: @MyCorpSolutions @BusinessWire @PRNewswire@Marketwired @UpwardLabs
  3. 3. #PRSABOS @BentleyU, @prsaboston Please follow and tweet your thanks to our sponsors: @RFBinder @RegisCollege_MA @WeberShandwick@HollywdPR @msl_group @CallananKlein
  4. 4. Keynote Speaker Victor Lee Vice President, Digital Marketing Hasbro @vlee
  5. 5. Public relations people should stop trying to do social marketing!
  6. 6. We have just started. ~1620s ~1890s ~1920s ~1994-2014
  7. 7. Status Updates - Then
  8. 8. Status Updates - Now I like Snickers and poodles!!!  7.5M sites with like or share button 4.5B average daily likes 1.13 trillion likes since launch
  9. 9. 1.16% increase of negative posts when it rains out
  10. 10. Food Art - Then
  11. 11. Food Art - Now 1,500 posts eligible to appear on a user’s feed daily
  12. 12. Relationship Status - Then
  13. 13. Relationship Status - Now Page interactions change by 225% when a relationship status changes
  14. 14. Birthdays - Then
  15. 15. Birthdays - Now 720MM “Facebook 10th Bday” Video Look Backs Created. 50% of them shared.
  16. 16. Photos - Then
  17. 17. 250B uploaded loaded photos to date Photos - Now 350M daily uploaded photos Facebook = 48% of all selfies
  18. 18. Videos - Then 1956 – 2000 VCR
  19. 19. Videos - Now 90% have under 5,000 views 4 billion views per day 60 minutes per second
  20. 20. Breaking News - Then
  21. 21. Breaking News - Now
  22. 22. So how do you win in social? First understand…
  23. 23. Our lives aren’t told in bullet points • My name is Victor Lee • I was born in Boston • I have a ridiculous knowledge of 80s music and one-hit wonders • Put ketchup near me and I will punch you
  24. 24. We Live our Lives In Photos and Stories
  25. 25. Embrace
  26. 26. It Used To Be Simple Ready, aim, fire
  27. 27. Social Changes Everything Now the deer can fire back
  28. 28. A Social Age Love Story… How To Win A Consumer In 10 Posts
  29. 29. #1: The Icebreaker
  30. 30. #2: Mutual Interest
  31. 31. #3: The One-Way Conversation
  32. 32. Because If It Is…
  33. 33. #4: Every Post Is Like The First Post
  34. 34. #5: Call Them Back
  35. 35. #6: Keep Them Smiling
  36. 36. #7: Brag About Them
  37. 37. #8: Grow With Them
  38. 38. #9: Show Commitment
  39. 39. #10: Don’t Forget The Beginning
  40. 40. MY PLEA TO YOU It’s just the beginning. Co-author the future, define its legacy and drive its potential. 1. Don’t regret a thing. Regret isn’t that you failed. It’s that you didn’t even try. 2.
  41. 41. THANKS
  42. 42. Internal Communications: Employees are your best advocates Cheryl Wadsworth, Moderator Iron Mountain @cwadsworth29 Kristie Helms State Street Bank @KristieHelms Kristen Garvey EMC @KristenGarvey Rick Lacroix Progress Software @ricklacroix
  43. 43. Internal blog Intranet Iron Mountain Chatter Being ‘Social’ at Iron Mountain
  44. 44. 50EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY EMC: EMPLOYEES AS BRAND ADVOCATES • Education © Copyright 2014 EMC All Rights Reserved
  45. 45. 51EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY Social Media Principles & Policy Social Voice Social Media Monitoring Social Media Content Facebook Twitter LinkedIn Weibo Blogging Social Media Risk Management & Crisis Comms Social Media Measurement Becoming a Social Media Influencer Social Advertising Influencer Marketing Foundational Courses Channels Advanced Courses Global Social Media Use Community CURRICULUM © Copyright 2014 EMC All Rights Reserved
  46. 46. 52EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY MAKING IT EASY TO SHARE • Social Media Activation Kit for employees © Copyright 2014 EMC All Rights Reserved
  47. 47. #PRSABOS @BentleyU, @prsaboston Please follow and tweet your thanks to our sponsors: @MyCorpSolutions @BusinessWire @PRNewswire@Marketwired @UpwardLabs
  48. 48. The Power of CEOs & Celebrities Liz Brunner, Moderator Brunner Communications @LizBrunner Katie Burke HubSpot @katieburkie @HubSpot Emily Brutti Ocean Spray @emilybrutti @oceansprayinc JoJo Gutfarb Goodwin Group @JoJoGutfarb @GoodwinGroupPR
  49. 49. Ocean Spray: The Power of the Celebrity
  50. 50. Maria Menounos & Healthy Holiday Cooking
  51. 51. Jimmy Fallon & #saucesingles
  52. 52. Matt Light, New England Patriots
  53. 53. Matt Light Foundation’s AFC Championship Raffle gets celebrities tweeting
  54. 54. Links You’ll Like: • Ocean Spray website • Ocean Spray YouTube • Liz Brunner’s website • http://www.hubspot.com • Matt Light Foundation • Goodwin Group website
  55. 55. Social Media For Regulated Industries Rob Bertsche, Moderator Prince Lobel @rbertsche Jenna Lebel Liberty Mutual @JennaL15 Lily Albin Boston Children’s Hospital @LilyAlbin Lisa Lopez Genzyme @GenzymeCorp Sarah Molinari Fidelity @Fidelity @FidelityNews
  56. 56. Awareness Service Sales 80% of 18-49 year olds use social networking sites several times per day 50% of web sales will be influenced by social media by 2015 72% of companies provide customer care via social media Social Media Will Add Value in Three Key Areas In 2014 65
  57. 57. Current LM Social Platforms 66 ProvenProvingTesting Provides mass reach for high engagement with various forms of content and direct response capabilities FacebookTwitter “Humanizes” brand through real-time marketing, brand-related updates, and engagements with influencers YouTube Builds brand awareness through highly engaging videos, primarily Olympics campaign content Google+ Builds SEO and relevance of LM through regularly updated brand content Instagram Shares photos and short-form videos through behind-the-scenes and “humanized” content LinkedIn Promotes insurance content, brand partnerships and recruiting network LMBlog Optimizes LM.com SEO by providing relevant home, auto, and insurance information
  58. 58. Links You’ll Like: • Prince Lobel website • Boston Children’s Hospital website • Liberty Mutual website and Facebook page • Fidelity website • Genzyme YouTube channel and website
  59. 59. f the Celebrity & CEO Funder, Bunner            ons Manager, Ocean  alyst Relaons, HubSpot ecuve & S cial Media  dustry Partner, Prince Lobel  t, B ston C ildren's   e Media, Liberty Mutual    o municaons, G nzyme Media, Fdelity 2:50-3:00pm   Closing o  Tw ier: #PRSABOS     Thank You to Our Sponsors:
  60. 60. Lunch time! Frozen desserts compliments of our friends at Tweet a photo of you and a Yasso bar with the #PRSABos hashtag and we will tweet the winner, and reveal your prize.
  61. 61. Engagement/Paid Media Panel George Snell, Moderator Weber Shandwick @HighTalk Jeff Pyatt Outbrain @jeffpyatt Andres Rosello PTC @andresrosello Rob Sheard Breville @robsheard Kate Willett Viral Gains @katijeanne
  62. 62. Links You’ll Like: • Weber Shandwick website • PTC website • Breville website • Outbrain website • Viral Gains website
  63. 63. Consumer Panelists Christine Koh, Moderator Online Media Writer/Consultant @bostonmamas Peg Merzbacher Peapod @pjmerzbacher @peapoddelivers Jarrod Cohen Kayem Foods @jarrodcohen @kayemfranks Mike Watts Yasso @MikeWatts82 @eatyasso
  64. 64. Links You’ll Like: • BostonMamas.com • Kayem Foods website • Peapod website, Facebook, Pinterest • Yasso website, Facebook, Instagram @teamyasso
  65. 65. Shameless Membership Plug PRSA National is offering us a winning deal from May 22-June 5th ONLY: 1. FREE National initiation fee waived ($65) 2. Free Section Dues Waived ($60) 3. Free Boston Chapter Dues Waived ($60) Tomorrow, visit www.prsa.org/joinus - use code: MD14 All new members who join during this time period are automatically entered to score Red Sox tickets. for a chance to win
  66. 66. Continue the conversation with PRSA Boston: • Young Professionals Network • Mentoring program – online signup/mentors needed • Independent Practitioners Network – 6 events/year • Monthly programs and hosting 2016 District Conference • Free national webinars and online resources via prsa.org • Events and job postings in “The Buzz” weekly • Accreditation for only $50 this year, the 50th Anniversary of the APR – not too late to join the fall class! • $2,000 scholarship for undergraduate: apply online • Diane Davis Beacon Award • Summer Social, Holiday Party and Annual Meeting • Chat with us in our members’ Facebook Group, and @prsaboston
  67. 67. Thank you for attending… see you next year!
  68. 68. f the Celebrity & CEO Funder, Bunner            ons Manager, Ocean  alyst Relaons, HubSpot ecuve & S cial Media  dustry Partner, Prince Lobel  t, B ston C ildren's   e Media, Liberty Mutual    o municaons, G nzyme Media, Fdelity 2:50-3:00pm   Closing o  Tw ier: #PRSABOS     Thank You to Our Sponsors:

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