This document summarizes a presentation on creating an effective sales funnel for internet marketing. It discusses defining the sales funnel to guide visitors' behavior, driving traffic from various sources, using autoresponders and follow ups to build relationships with prospects, and making the landing page encourage visitors to take action by removing distractions and using compelling copy. The presentation emphasizes building trust through sharing valuable information and branding with credibility over various online platforms to connect with customers.

1. *
Your Host: Art Lee
For: HK Marketing for Internet Domination

2. * Attendees will be Muted During Presentation
* During discussions all will be unmuted
* Please Provide Feedback on the Group + or -
, so we can improve
* Please refer this Group
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3. * Business Exchange Club - Business Networking
* HK Social Media
Current Social Media Trends
* Hongkongwebanalytics.com – Kenneth Kwok
* webwednesday.hk – Napoleon Biggs
*

4. * Internet Marketing Strategic Consultant, HK
* 16+ Yrs Technology Consultant
* 12 Years in Silicon Valley U.S., 4 Years in Asia
* Business Owner since 1987
* Currently operates several website blogs and online
community membership sites
* Member of Canadian Chamber of Commerce,
Business Exchange Club
*

5. *Why Create a Sales Funnel?
*Where to drive traffic?
*Where to start?
*Sample sites
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6. * Define your sales funnel so you know exactly
where your visitors are going
* Influence behavior
* Set expectations of your prospects and
consumers
* Creating a system that is easy to maintain and
scale over a period of time
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7. *
Networkmarketingera.com

8. * Step 1 – Marketing
* Step 2 – Capture Page
* Step 3 – Email Responder
* Step 4 – Follow up and Build Responder
* Step 5 – Your main business website
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9. * Customers vs. Prospects
* Paid Advertisement (PPC)
* Banners
* Forum Posts
* Facebook Posts
* YouTube Videos
*

10. * Develop Strategy to capture prospect
information
* Opt-form, consent(permission) based
marketing
* Do not oversell
* Create Trust
* Create Value
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13. * Use an email/contact management system to
allow you to auto-respond
* Customer service in digital age is expected to
have a quick response
* Customize your email response
* Have them take action
* Verify all information in email is correct and
links are working
* Allow to unsubscribe
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14. * Building Trust through sharing knowledge and
experience.
* Information/Conent based marketing
* Do not limit with digital, it is still a human
world, make phone calls
* Have a platform to showcase all of your
knowledge and experience (Facebook,
Youtube, Blog, etc.)
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15. * All avenues direct back to your business
website
* People are more likely to connect with people
rather than an entity (Ex. Customers end up
buying based on whether they like what the
salesperson has to offer or say)
* They like you, trust you by giving them
information that need
* Don’t forget to brand with credibility and
authority
*

16. Most businesses offer email, e-course or direct
to blog or website but don’t know what to do
after this.
* What is the big picture, the big end product?
* Does your front door open a platform to build a
relationship to the big picture.
* Are you segmenting emails into groups so that
you can market different products/services?
* Do you have plans to cross/up sell?
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17. * Remove Navigation and distractions
* Create a headline that answers “What’s In It For
Me?”
* Use Caption Text Image to spice up your page. Make
less wordy, more eye catching
* Create Thank you Page and Next Steps
* Create a submit button, but make it more exciting.
Like “Jump Start My Business Today”
* Do not use Contact Us only, they have to take
action.
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18. Get Busy Doing
or
Get Busy Losing!
*Contact Art Lee at:
*Facebook.com/artglee
*Twitter: @artstribe
*Linkedin.com/in/artglee
*Email:
artlee@internetmarketingcoach.hk
*Web: InternetMarketingCoach.hk
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