Powerpoint of presentation to area small business owners on using Facebook techniques to improve online connections with fans. Created and presented by the Arkansas State University Small Business and Technology Development Center for Advanced Facebook Marketing workshop held at the ASU Delta Center Thursday, August 8th 1-4 pm.
An Introductory Look at Social Mark-UpBuiltvisible
Each week at Builtvisible the teams get together for a group training session. This week we took a look at the basic fundamentals of social mark-up, what it is and why it exists, some of the different types, basic schema & examples, methods of testing & validation, as well as a look ahead to what this mark-up could look like in the future.
Powerpoint of presentation to area small business owners on using Facebook techniques to improve online connections with fans. Created and presented by the Arkansas State University Small Business and Technology Development Center for Advanced Facebook Marketing workshop held at the ASU Delta Center Thursday, August 8th 1-4 pm.
An Introductory Look at Social Mark-UpBuiltvisible
Each week at Builtvisible the teams get together for a group training session. This week we took a look at the basic fundamentals of social mark-up, what it is and why it exists, some of the different types, basic schema & examples, methods of testing & validation, as well as a look ahead to what this mark-up could look like in the future.
Adaptive Cards is a new, simple yet highly capable declarative format that makes it a breeze to display rich card-like interfaces in any application. Learn how Bots, Windows and Outlook use the power of Adaptive cards to showcase information from applications like yours. Using the same technology, your application can do the same to help create interactive and actionable experiences that are both engaging and can simplify business processes across your organization.
SEO and Social Media for Multilingual and Multidevice Sitesluckyboost
All the tags you need to put in the header of your page for SEO, Best practice on social media (facebook, twitter, google+, pinterest, linkedin), running a multilingual website and for different types of screens.
PHP Experience 2016 - [Palestra] Experiências e casos de uso com as APIs TwitteriMasters
Juliana Chahoud, Developer Advocate & Partner Engineer do Twitter, fez a palestra "Experiências e casos de uso com as APIs Twitter", no PHP Experience 2016.
O iMasters PHP Experience 2016 aconteceu nos dias 21 e 22 de Março de 2015, no Hotel Tivoli em São Paulo-SP
http://phpexperience2016.imasters.com.br/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Adaptive Cards is a new, simple yet highly capable declarative format that makes it a breeze to display rich card-like interfaces in any application. Learn how Bots, Windows and Outlook use the power of Adaptive cards to showcase information from applications like yours. Using the same technology, your application can do the same to help create interactive and actionable experiences that are both engaging and can simplify business processes across your organization.
SEO and Social Media for Multilingual and Multidevice Sitesluckyboost
All the tags you need to put in the header of your page for SEO, Best practice on social media (facebook, twitter, google+, pinterest, linkedin), running a multilingual website and for different types of screens.
PHP Experience 2016 - [Palestra] Experiências e casos de uso com as APIs TwitteriMasters
Juliana Chahoud, Developer Advocate & Partner Engineer do Twitter, fez a palestra "Experiências e casos de uso com as APIs Twitter", no PHP Experience 2016.
O iMasters PHP Experience 2016 aconteceu nos dias 21 e 22 de Março de 2015, no Hotel Tivoli em São Paulo-SP
http://phpexperience2016.imasters.com.br/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. Twitter
Tweet Button
● Allows users to share your content or tell
their friends about your content without
having to navigate away from your site
● Include your Twitter account in the Tweet
using the "via" parameter, driving people to
visit your Twitter account
● Recommend up to two additional Twitter
accounts that the user may be interested in
following
6. Twitter
Embedded Tweets
● Allows you to embed a specific Tweet in any
given page, maintaining the Twitter look and
feel if desired
● Provides the same rich media experience
that users would find in their Timeline
● Allows users to follow the Tweeter, reply,
retweet, and favorite the Tweet all without
leaving your site
8. Twitter
Embedded Timelines
● Embed a timeline of your own tweets, or
those of any public user
● Embed a timeline of your favorite tweets, or
the favorite tweets of any public user
● Embed a timeline of tweets from a list of
users (great for a site that wants to promote
many local businesses)
● Embed a timeline for hashtags or other
search results
10. Twitter Cards
● Allow rich media from your website to be
embedded directly in Tweets
● Approval required for specific cards
● Implemented by adding metadata to the
page markup.
11. Twitter Cards
What is metadata?
Metadata is data about data.
Example:
<meta name="keywords" content="HTML,CSS,XML,JavaScript">
13. Twitter Cards
Summary Card
● Great for Blog Posts and Articles
● Allows users to preview your content without
having to leave their timeline
● Allows for site and content creator attribution
within the Tweet, increasing number of users
viewing your Twitter Account
15. Twitter Cards
Summary Card
Example Metadata
<!-- Card Type (optional for summary cards) -->
<meta name="twitter:card" content="summary">
<!-- Twitter Account for Website (optional) -->
<meta name="twitter:site" content="@nytimes">
<!-- Twitter Account for Content Creator (optional) -->
<meta name="twitter:creator" content="@SarahMaslinNir">
<!-- Title (required) -->
<meta name="twitter:title" content="Parade of Fans for Houston’s Funeral">
<!-- Description (required) -->
<meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with
celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York than
than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public housing
project here.">
<!-- Image (optional) -->
<meta name="twitter:image" content="http://graphics8.nytimes.com/images/2012/02/19/us/19whitneyspan/19whitney-span-article.jpg">
Additional Information: http://bit.ly/ZAoHVR
16. Twitter Cards
Large Image Summary Card
● Similar to Summary Card, but provides more
emphasis on the image
● Requirements are the same as the Summary
Card, except images should be at least
280px wide and 150px tall
18. Twitter Cards
Large Image Summary Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="summary_large_image">
<!-- Title (required) -->
<meta name="twitter:title" content="Parade of Fans for Houston’s Funeral">
<!-- Description (required) -->
<meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with
celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York
than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public
housing project here.">
<!-- Image (optional) -->
<meta name="twitter:image" content="http://graphics8.nytimes.
com/images/2012/02/19/us/19whitney-span/19whitney-span-articleLarge.jpg">
Additional Information: http://bit.ly/ZTx3Cv
19. Twitter Cards
Photo Card
● Use when your image should be the center
of attention
● Useful for image sharing sites such as Flickr
and Instagram
● Useful for photography studios or other
businesses where the main content is
photographs
22. Twitter Cards
Gallery Card
● Similar to Photo Card but allows you to
display four photos in the Tweet
● Great for Blog Posts or Articles that revolve
around a group of photos
24. Twitter Cards
Gallery Card
<!-- Card Type (required) -->
Example Metadata:
<meta name="twitter:card" content="gallery">
<!-- Title (optional) -->
<meta name="twitter:title" content="Hack Week">
<!-- Description (optional) -->
<meta name="twitter:description" content="A look at Hack Week at Twitter HQ (@twoffice) and all of
our offices around the world.">
<!-- First Photo in Gallery (required) -->
<meta name="twitter:image0" content="http://farm9.staticflickr.
com/8236/8383176221_44f50afaba_b.jpg">
<!-- Second Photo in Gallery (required) -->
<meta name="twitter:image1" content="http://farm9.staticflickr.
com/8186/8393798794_3a3d27a621_c.jpg">
<!-- Third Photo in Gallery (required) -->
<meta name="twitter:image2" content="http://farm9.staticflickr.
com/8189/8384260164_511782a797_c.jpg">
<!-- Fourth Photo in Gallery (required) -->
<meta name="twitter:image3" content="http://farm9.staticflickr.
com/8188/8383177259_f927f13d81_b.jpg">
Additional Information: http://bit.ly/120pOtJ
25. Twitter Cards
App Card
● Use to embed mobile app descriptions
directly in user Timelines
● Allow users to spread the word about your
application, driving the number of installs
● Gathers all pertinent information ( # of
reviews, # of stars, etc) from app stores for
you
27. Twitter Cards
App Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="app">
<!-- Additional Description (optional) -->
<meta name="twitter:description" content="The perfect for grabbing a nearby taxi. Try it by
downloading today.">
<!-- App ID for iPhone App (required)-->
<meta name="twitter:app:id:iphone" content="306934135">
<!-- Appi ID for iPad App (required, can be same as iPhone App) -->
<meta name="twitter:app:id:ipad" content="306934135">
<!-- App ID for Google Play (required) -->
<meta name="twitter:app:id:googleplay" content="com.example.app">
Additional Information: http://bit.ly/182CIL5
28. Twitter Cards
Product Card
● Allow potential customers to view your
products directly in their timeline
● Increased word of mouth about your
products
● Allow your users to advertise for you
30. Twitter Cards
Product Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="product">
<!-- Title (required) -->
<meta name="twitter:title" content="Logo Mug">
<!-- Description (required) -->
<meta name="twitter:description" content="The perfect pick-me-up. Enjoy your favorite blend with this
coffee mug featuring the Twitter logo. Make every work day good to the lastdrop.">
<!-- Image (required) -->
<meta name="twitter:image" content="https://twitter.siglercompanies.com/graphics/00000001/mugnew.jpg">
<!-- Value of First Additional Detail (required) -->
<meta name="twitter:data1" content="$3">
<!-- Label of First Additional Detail (required) -->
<meta name="twitter:label1" content="Price">
<!-- Value of Second Additional Detail (required) -->
<meta name="twitter:data2" content="Black">
<!-- Label of Second Additional Detail (required) -->
<meta name="twitter:label2" content="Color">
Additional Information: http://bit.ly/Z00DqF
31. Twitter Cards
Player Card
● Allows users to view your video content
directly in their timeline
● Can drastically increase the number of
people that your video will reach
● Provides a consistent viewing experience for
all major platforms
33. Twitter Cards
Player Card
Do not:
● Automatically play content.
● Require users to sign-in to your experience.
● Commingle sharing features from other networks inside
your player.
34. Twitter Cards
Player Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="player">
<!-- Title (required) -->
<meta name="twitter:title" content="Example Video">
<!-- Description (required) -->
<meta name="twitter:description" content="This is a sample video from example.com">
<!-- Preview Image (required) -->
<meta name="twitter:image" content="http://example.com/keyframe/a.jpg">
<!-- URL to Player iFrame (required) -->
<meta name="twitter:player" content="https://example.com/embed/a">
<!-- Player Width (required) -->
<meta name="twitter:player:width" content="435">
<!-- Player Height (required) -->
<meta name="twitter:player:height" content="251">
<!-- Video Stream (recommended) -->
<meta name="twitter:player:stream" content="https://example.com/raw-stream/a.mp4">
<!-- Video Stream Format (required if specifying a video stream) -->
<meta name="twitter:player:stream:content_type" content="video/mp4; codecs="avc1.42E01E1, mp4a.40.2""
>
Additional Information: http://bit.ly/15Xzcox
35. Twitter Cards
Deep Linking
Drive users to install your application right from
their timeline.
Allow users to open Tweet content within your
application, directing traffic from Twitter to your
application.
38. Twitter Cards
Deep Linking
Example Metadata:
<!-- Name of iPhone App -->
<meta name="twitter:app:name:iphone" content="Example App"/>
<!-- App Store ID for iPhone App -->
<meta name="twitter:app:id:iphone" content="306934135"/>
<!-- URL to open tweet in iPhone App -->
<meta name="twitter:app:url:iphone" content="example://action/5149e249222f9e600a7540ef"/>
<!-- Name of iPad App -->
<meta name="twitter:app:name:ipad" content="Example App"/>
<!-- App Store ID for iPad App (can be same as iPhone) -->
<meta name="twitter:app:id:ipad" content="306934135"/>
<!-- URL to open tweet in iPad App -->
<meta name="twitter:app:url:ipad" content="example://action/5149e249222f9e600a7540ef"/>
<!-- Name of Google Play App -->
<meta name="twitter:app:name:googleplay" content="Example App"/>
<!-- ID of Google Play App -->
<meta name="twitter:app:id:googleplay" content="com.example.app"/>
<!-- URL to open tweet in Google Play App -->
<meta name="twitter:app:url:googleplay" content="http://example.com/action/5149e249222f9e600a7540ef"/>
Additional Information: http://bit.ly/10GAuDy
40. Facebook
Like Button
● Allow users to like the page they are on,
useful for blog posts or articles, or allow
users to like your Facebook Page
● Powerful analytics available through
Facebook about user demographics.
44. Facebook
Comments
● Drop-in solution for commenting which
doesn't require users to register with your
site to comment.
● Powerful moderation tools including
blacklisting words, banning users, and
enabling grammar filters.
45. Facebook
Comments
● Promotes socially relevant content from
friends and friends of friends, allowing users
to receive more targeted content.
● Allows wide spread distribution of comments
made on your page. Users can interact with
and post additional comments from their
newsfeed when their friends comment.
47. Facebook
Like Box
Allows users to:
● View the number of people who liked your
Facebook Page
● See which friends liked your Facebook Page
● View recent activity from your Facebook
Page
● Like your Facebook Page
49. Facebook
Open Graph
Any page can be turned into an object by
adding metadata in accordance with the Open
Graph Protocol: http://bit.ly/17s2gmv
Specifying objects in this manner allows
Facebook to create a rich user experience
around your content, allowing users to do
things like stream your videos in their Timeline.
50. Facebook
Open Graph
Allows for custom actions and objects to be
created by applications.
Allow users to tell a story through their timeline
by taking action on these objects.
51. Facebook
Open Graph
Standard Objects and Actions:
Music: Listen, Create a Playlist
Movies & Television: Watch, Rate, Wants to
Watch
Books: Rate, Read, Quote, Wants to Read
Fitness: Bike, Walk, Run
General: Like, Recommend, Follow
54. API
What's an API?
An Application Programming Interface is used
to interact with services such as Facebook and
Twitter to provide additional functionality for
users.
55. API
What can be done using APIs?
Build applications that use APIs to make social networking
easier, e.g. Buffer http://bit.ly/ZYSZfs
Provide unique experiences for every user that enters your
site by extracting data from their social networks, e.g.
Books, Movies, etc. More info: http://bit.ly/ZYTOok
57. Thank you:
Contact Information:
All Good Bakers
Cohoes Music Hall
SMBTV
Greane Tree Technology
Matthew Gerrior
mgerrior@greanetree.com
518-380-6500