This document provides an internet marketing recommendation for a blog about Indian festivals. It includes an overview of the blog topics, social media presence, and analytics. The key recommendations are to improve SEO by optimizing content for keywords; leverage social media like Facebook, Twitter, and YouTube to drive traffic; and explore paid advertising options like PPC, display ads, and email marketing to reach more users. The goal is to build a global audience and make the blog a viable resource for information about Indian culture and festivals.

1. Internet Marketing
Recommendation Assignment
Submitted By :
Rahul Sharma (810-149-583)
Submitted to:
Christina Clement
Lists of Indian festivals
http://12indianfestivals.blogspot.ca/
Date: 24/04/2012

2. Table of Content
1. Perspective
2. Overview
3. Business Review
4. Recommendation
5. Rationale

3. 1. Internet Marketing
PERSPECTIVE

4. comScore Releases March 2012
U.S. Online Video Ranking

5. According to techcrunch.com
Google Biz Chief: Over 10M
Websites now using
Google Analytics

6. Internet marketing lead
generation process (Core
Matrix.com)
In 2014,it would be
double than 2009 in
US online Ad spending.

7. 2. Overview
1. Blog topic
2. Persona
3. List of blog posts
titles
4. Facebook
page, Twitter, You
Tube
channel, Pinterst
5. Summary

8. Blog Topic: List of Indian
festival
Why????
I am International student
belong from India. I want to
share my cultural festival so
that people can aware how
Indian celebrate their festival.
So this was the best time to
share something about my
culture and festival.

9. Persona
Target Market:
Age: 18-above
James
Interest: Tourist
Business man in Canada
Sex: Male and female Want to go to India
Income : Upper to middle Find out some information
class about festivals season so
that he can enjoy over
Geography:
there.
All over the world

10. List of blog
post titles:
I have posted
12 main festival
of India, one
in each week.

11. Facebook Page:
58 facebook Page likes
http://www.facebook.com/pages/12Indianfestivals/265
024713564617

12. YouTube Channel:
http://www.youtube.com/user/12Indianfestivals?feature=mhee
24 videos on
my favorite
lists
8 likes

13. Pinterst:
http://pinterest.com/indianfestival1/
5 boards
4 likes
It has not
help me to get
traffic
because
Indian do not
use pinterst
more.

14. Twitter Account:
https://twitter.com/#!/Indianfestival1
138 Tweets
171
followings
50 Follower

15. Summary
Google Analytics
262 visits
00:05:41 –time on site
Page per visit- 2.67
Bounce rate- 67.94%
Traffic Source:
A) Facebook – 35%
b) Direct – 16%
c)Blogger.com – 13%
d) google/organic –
8%
Yahoo.com – 4%
Twitter – 3%

16. Summary…
Twitter
50 Follower
171 Following
138 Tweets
Using of Twitter
Deck is very valuable
and convenient for
me ,just schedule
tweet for week .
Find statics from
Twitter counter

17. Summary…
YouTube and Pinterst
24 videos in my
channel
8 vies by peoples
2 subscribers
Has not give any
response for my blog site
Added some link to my
every blog post
Pinterst is not giving
any response for my site
5 boards and 15 pins
with 4 likes

18. Summary…
Facebook Page:
Facebook insight is
showing 58 likes for
my page
88 reaches
Viewer from
different countries
Mostly from India
69 % are male
viewers

19. Summary…
Hubspot:
week7 week8 week9 week10
week11 week12 week13

20. 3.Business review:
Key learning
Blog Facebook
 Communicate blog  The presence of large
through social media target market
 Grab target market  Easily track the
from social sites demographic and
 Make your blog geographic record of
attractive target market
 Put attractive thing on  Direct drive traffic to
top blog

21. 3.Business review:
Key learning
Twitter YouTube
 Help to communicate all  Add video to blog related
over the world via tweet topic
 Connect with blog and  Make your channel
facebook which help to grab traffic
 Follower help to get  Increase your rank in
traffic for blog Google search
 Do tweet and retweets  Find your target area
 Use twitter deck to
schedule your tweet

22. 4. RECOMMENDATION…
Website
• Share your website
via social sites
• Bookmark your
related links and
pages example
shareaholic
• Social site like
digg, reddit and
stumbleupon.

23. 4. RECOMMENDATION…
BLOG
• Write above 250 words
in content
• need to create Blogroll
• Need to have privacy
policy and about page of
your blog
• Add appropriate widget
to your blog like search
widget
• Add follow us to link
with social media
•Link up previous blog in
your new blog post
• Add labels to every blog
post

24. 4. RECOMMENDATION…
SEO
• Should have good
content with more than
250 words
• Use of blog heading
name in content
• Use of keywords
•Use of social media
sites with same name
for example
facebook, twitter, pinte
rst, YouTube.

25. 4. RECOMMENDATION…
PPC
• Search for some good
keywords by searching
• Search for keywords
for local monthly search
and approximate CPC
and global monthly
searches
• Add campaign ended
• Set amount of PPC $
0.20
• No average cost per
click available

26. 4. RECOMMENDATION…
DISPLAY Ads
• Add some attractive
information for your
blog
• Display ads should
have some impressive
image
• Insert your link on
display ad.

27. 4. RECOMMENDATION…
Affiliated Marketing
•Is promote business
through using an
network of associates.
•They are rewarded for
grab visitors or
customers to the site.
•Not apply to our blog
as we are not using
them, on behalf we
using PPC, Display Ads
and other.

28. 4. RECOMMENDATION…
Personnel Relation
Marketing
• Have to make a
pitch for your blog
• Enter interesting
heading to grab
market
• Add blog related
picture to enhance
your pitch
• Ending with ###

29. 4. RECOMMENDATION…
Email Marketing
• Email is based on your
blog post
•Your First content
paragraph should be
impressive
• Add some related
pictures to get
attention by the
customer
• Based on upcoming
event and some special
offer

30. 4. RECOMMENDATION…
Mobile Marketing
• Recommendations
• Add pages to your
mobile apps
•Mandatory for
marketing
•Need to develop
different apps for
different OS
•Make it more
interactive

31. 5.Rationale
1. Hitting a global audience is now
possible through technology
2. Blog provides all the details for
India
3. Blog needs some improvements to make
it more viable
4. SEO needs to more customized to
improve rank in Google search and to grab
traffic on blog
5. Do regular participation in social
sites and blog

32. THANKS