Liam Freeman used various new media technologies in the production of their 'Bad Pick' evaluation project. They used Epidemic Sound for royalty-free music and dafont.com to find fonts for their poster, trailer, and magazine cover. Final Cut Pro X was used to edit footage and sync music to the trailer. Photoshop was used to manipulate images and remove backgrounds, while Illustrator was used to finalize the poster and magazine cover by adding text. The only equipment used was a Canon 80D digital camera to record footage.