The document discusses the new media technologies used during the different stages of a music video project. WordPress and YouTube were used in the planning stage to blog about progress, listen to song choices, and upload rough cuts. A Sony camera, tripod, and hot light were used to film production footage. Premiere Pro was used to edit the video, adding effects like overlays and color corrections. Photoshop created promotional materials like a digipak and ad, using tools like fonts, opacity, and lens flares. PowerPoint and Prezi were utilized to evaluate the project through presentations, with Prezi allowing embedding of videos and images.

1. QUESTION 4
How did you use new media technologies in the construction and research, planning
and evaluation stages?
Aaron Hayne

2. RESEARCH AND PLANNING : WORDPRESS
 Throughout the whole of the research and planning stage, we used WordPress as
an easy and safe way to store any blog posts that we made. We then were able to
use the tagging feature to tag ourselves in whichever posts we have done. We
could post anything from pictures, videos and even PPT presentations so there
was a variety of ways in which we could post things. The sites simple layout allows
for it to be used with such ease so it was suitable for those who are less familiar
with blogging.
 This allowed me to keep up to date with all my progress throughout the whole
course as I could look back at everything that I did and see how my ideas had
developed over time.

3. RESEARCH AND PLANNING : YOUTUBE
 When we first got our song choices that we were able to select from, we instantly
went to YouTube to listen to each one of them very carefully and even read some
comments to find people’s opinions on them, so that we knew we were picking
the ideal song for us. It has been extremely useful in that it has allowed us to
upload our Rough Cut and Final Cut in order to then use in other programs like
Prezi and WordPress.
 Without YouTube we wouldn’t have been able to evaluate our work and show it off
to other people in order to gain feedback to find out what we could improve on
and what the audience liked.
 It is also extremely easy to use as you simply can just the ‘upload’ button and drag
your file in the large box provided. It will them process and render your video for
you and whilst waiting to upload you can add details about the video and apply
different settings to it before it is uploaded publicly.

4. PRODUCTION : EQUIPMENT
 During the production phase of our project our main pieces of equipment that we used
was a Sony handheld Camera, Tripod and a Hot light.
 The Sony camera allowed us to film all of our footage in a professional HD quality and due
it being handheld, it was easy to take to wherever we wanted to film. The only issue we
had with it was that it didn’t have many settings to choose from. We would have liked to
have seen some Shutter priority mode, ISO and Depth of Field settings etc.
 The Tripod was very useful in filming the still shots of our singer and some visual shots but
due to us wanting a more smooth dreamy video, we wanted more movement and so
ended up shooting quite a lot using just handheld.
 We also used a Hot Light for our bathroom scenes in order to create a soft light upon our
star and make it look effective in order to fit in with the rest of our ethereal styled shots.
 Quite a few of our shots were mainly handmade such as our ink and paint scenes which
only really included lighting and a vase.

5. POST-PRODUCTION : PREMIERE PRO
 We used Premiere Pro for editing our video this year whereas previously we used Final Cut
Pro so at first the programme was quite hard to get used to but due to it being easy to
navigate, we soon figured out how to effectively use it.
 Our music video needed a lot of editing in order to get the desired effect that we wanted.
This meant including many overlays, kaleidoscopes, and colour corrected shots in order to
enhance specific scenes. We found most of our techniques from online tutorials that users
have submitted to the internet. I felt that without these, it would have been quite difficult
to know how to get certain effects as there are many sections full of different effects
within Premiere Pro. Eventually we found where the effects were and it became easier
from them onwards.
 A few other effects that we used for our video was the opacity in order to overlay two
shots, mirror and reflection settings in order to create our kaleidoscopes and the fading
tool in order to smoothly transition from shot to shot. All of which were easy to use.

6. POST-PRODUCTION : PHOTOSHOP
 Photoshop is a programme that we were already very familiar with as we have used it
quite a bit in the past. I have used Photoshop in my photography course before and so was
very familiar with the layout of all the effects and how to use them all effectively. Its
simple layout only increased our easy of creating a professional Digipak and Magazine
Advert.
 We first started by searching the internet, which has a wide range of fonts specifically for
photoshop, for a suitable font that would suit mainstream indie genre that we were
aiming for. We then used it to create an eye catching piece of text with our stars name
‘Freyja’ by just doubling up two pieces of texts and rubbing out a few lines until we
reached a point where we were happy to use it.
 When creating our actual products we used tools from Opacity, Lense Flare, Smart Object
and many more as there was such a selection for us to choose from. Due to it being having
so many options available to us, it gave us a chance to experiment with our design by
doing things like enhcancing or saturating colours, so that we got the perfect image that
we were looking for.

7. EVALUATION : POWERPOINT
 When writing evaluations of our music video and audience feedback, I used
PowerPoint to store my results. I find it really easy and fun to use whist also still
ending up with a professional presentation of my work. Its layout allows for simple
access to effects, transitions and even animations that you can include in it.
 I have used PowerPoint in other sections of this project but I felt that it was only
during the evaluation stage that I really used it properly to set out a presentation
that is eye catching whilst still being a little word heavy. Although I do feel that
they could allow more space per slide for images as there is limited room on each
slide.
 Once I have created a presentation, I just upload the file to a site called SlideShare
which then converts my work into a link in which I can place on my blog so
although not directly being able to put it straight on WordPress there is still a way
to do so.

8. EVALUATION : PREZI
 Prezi came in handy a lot throughout the whole process but especially when it
came to evaluating our work. It was a simple and easy way of laying out our ideas
and creating a sequence that would show our process step by step. The site
allowed us to embed YouTube videos, insert pictures and even create our very own
design and background. Once the Prezi was completed, a share button becomes
available that allowed us to share our work on any site that we please. This is very
useful when we needed to post our Prezi's onto WordPress.
 It made the whole process a lot more fun and interesting for not only myself, but
also people who then watch the Prezi’s that I create. It was like an open canvas
that allowed for a lot more photos and annotations compared to other
programmes such as Word and PowerPoint