The document provides an overview of the real estate sector in India and DLF Ltd. It mentions that the year was not favorable for the real estate sector due to economic trends and tightened credit policy. Demand varied across regions with Bangalore and Kolkata seeing high supply. NCR, Chennai and Pune saw new projects due to sustained demand. The commercial segment performed well in Mumbai and Bangalore. It then provides details on the residential, commercial, retail, hospitality and SEZ spaces. The document outlines DLF's vision and various business lines. It discusses DLF's shareholding pattern and positioning in the industry as a leading player with pan-India presence.

1. Made By:-
Chanchal Sharma (76)
Md. Sattar (90)
Mudit Bahl (153)
Pankaj Kumar (95)
Priya Singh (99)
Tushar Rastogi (119)

3. • Considering overall economic trends, like GDP, inflation etc the year was not favourable for the
sector
• Tightened credit policy made it difficult to raise funds
• Demand in the housing market varied highly across regions
• Bangalore, Kolkata witnessed highly supply
• NCR, Chennai, Pune saw infusion of new projects due to sustained demand.
• Commercial segment performed well in Mumbai, followed by Bangalore the supply is expected to
grow at moderate rate of 2%
• The organised retail segment which is expected to grow to US $ 42.0bn in 2020, from US $25bn now

4. Residential
space
Real estate
sectors
Commercial
space
Retail space
Hospitality
space
SEZ’s
• Fragmented market with few large players
• Demand of over 300,000 units in the seven major cities
• Few players with presence across India
• Over 38.2 million sqft. Demand in 7major cities in 2011
• FDI in multi brand retail to boost demand
• Fragmented market with few national players
• Demand of over 15 million sqft. In major cities
• A competitive market with many players
• Over 121,000 hotel rooms in the country
• 589 SEZs have been approved by the government so far
• Majority of SEZs are in the IT/ITeS sector

6. To contribute significantly to building the new India and becomes the world’s most valuable
real estate company
To build world class real estate concepts across six business lines with the highest standard
of professionalism, ethics, quality and customer service
Sustained efforts to enhance customer value and quality
Ethical and professional service
Compliance and respect for all community, environmental and legal environments
Vision

7. DLF
HOME OFFICE
CORE
BUSINES
S
NEW
BUSINES
S
RETAIL
HOTELS
EXECUTIO
N
BUSINES
S
INVESTM
ENTS
INFRASTR
UCTURES SEZ’S

8. Analysing the various research marketing techniques for the betterment of promotion of any real estate
firm
To study the present scenario considering every aspects of real state sector
Ensuring customer satisfaction as well as maximizing returns from them

9. S-SPECIFIC
M-
MEASURABLE
A-ATTAINABLE
R-REALISTIC T-TIMELY

16. Description Percent of share(%)
Promoters 78.59
Individuals 3.79
Institutions 0.33
FII 15.47
Government 0.00
Others 1.82

17. Percent of Share (%)
Promoters Individuals Institutions FII Govt. Others

18. • DLF has spread its tentacles pan India covering almost all the cities
• Targets :
 For Home – Luxury middle class & Upper class
 For Retail –Tie ups with big retail company for malls
 For Offices –Tie up mammoth companies
• DLF has positioned itself as a coveted brand in the field of real estate
• It is the largest company in terms of market share market volume also market capitalization.

31. Question Mark
Retail
Star
Residential
Dog
Hospitality
Cash Cow
Commercial
DLF BCG Matrix

38. Threat
of
Rival
Threat
of
New Entrants
Bargaining
Power of
Buyer
Bargaining
Power of
Supplier
Threat from
Substitute

40. Strategy Formulation
Strategy
Short term Long term

41. ShortTerm Strategy

42. Contd.

43. LongTerm Strategy

44. Strategy Implementation

45. Funds Raising(Disinvestment)
Gujarat
DLF also sold its 150MW in Gujarat to Bharat Light and Power
private Ltd for 282.3Cr
Tamilnadu
It has also signed an agreement with Tulip Renewable Powertech
Ltd to sell 34.5MW Tamilnadu plant with related liabilities, assets
and long term loans for 188.7 Cr
Rajasthan
DLF completed the sale of its 33MW wind turbine project to violet
green power for Rs 67.44 Cr.

46. Segmenting the Market
Segmentation
Income
Corporate
Cities
Government
projects

47. Targeting the Potential Segments
Government
projects
Corporate
Tier 2 & 3
cities

48. Positioning

55. http://money.rediff.com/companies/DLF-Ltd/13520062/ratio
http://profit.ndtv.com/stock/dlf-ltd_dlf
http://topachievement.com/smart.html