This document discusses social design thinking and how businesses can transform through social strategies. It notes that consumers are now ahead of businesses and that social strategies can impact business goals by increasing revenues, margins, and cost savings. It advocates supporting customers through platforms that allow them to provide feedback, help each other, and promote products. The document outlines principles for social design thinking like making participation scalable, focusing on relevance and trust, and enabling asynchronous and sharing behaviors.

1. Social Design Thinking
November 2011

2. Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com

3. We’re not in
Wonderland
anymore,
Alice

4. Consumers
ahead of
business

5. Cost savings

6. Increase
Margins

7. Increase
revenues

8. Impacting
business goals

9. It is not yet
another
silo

10. Supporter
Visiting fan
Viewer
Loyal
contributor
Integrated user
Evangelist
Outsider
PassionateActivePassive

11. SMILE Activities
Supporting
Meshing
Interacting
Listening
• Help customers and let customers help themselves and others
• Ensure there is a platform for them where they can find you, the brand, and
other customers
• Integrate customer feedback and input in your product cycles
• Create a place where customers can provide input on your product and where
they can see the result.
• Start solving real world problems
• Create an environment that promotes and enables co creation
• Use a platform in which you can interact with your customers
• Doing web care is a good way to get to know what is said about your products
• Give customers a platform on which they can share their thoughts.
Evangelizing
• Provide customers a home base with tools so they can promote you / your
products
• Create easy promotion kits that can be reused over and over again.

12. Overview Social Transformation Strategies

13. Business Areas impacted by
Social Transformation Strategies

15. Design principles

16. Candy is
Magical

17. Social Design Thinking

18. Participation on Scale

20. Asynchronicity

23. Relevance

25. Trust

28. Sharing

33. Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com