Tweeting thought-leadership ideas, Facebooking product campaigns, launching teasers on YouTube or updating your enterprise profile on LinkedIn can sure fetch you conversion rates, consumer metrics and collective intelligence! But what real use are they to you if they don't leverage sales and justify your social media ROI? What good are your products if they don't go missing from shelves? Shannon Belew, Best-selling Author discusses: • How to Identify and build relationships through Social Media • Leverage Social Media to uncover opportunities and increase sales • How to implement an enterprise Social Selling strategy across your organization