2. The Campaign is…
The slogan of this campaign is “Be an Activist! Join the
fight against Leukemia!”
Select „Rainforest Shampoo and Conditioner‟ as a
campaign product.
Donate some part of revenue that is earned by selling
campaign product to charity of Leukemia.
At the same time helping and encouraging people who
suffered from Leukemia, providing beautiful skin to
customers with eco-friendly product.
4. How to join Campaign
First, buy the body shop campaign product.
Second, take a beautiful smile picture with our product in
it.
Third, post that picture on our blog with word of
encouragement to people who fight against Leukemia.
5. The Campaign Goal
Using one of our eco-friendly products to encourage and
share love with people and environment at the same time
Encourage people to use more of our eco-friendly
product, and help them to realize the goodness of The
Body Shop‟s product.
Accomplish gaining at least 300 photos on the blog.
Donate part of our revenue of at least $100,000 to charity
of Leukemia.
6. Target Audience
People age of 18 to 50 years old who cares about their
skin and use eco-friendly product.
People who are willing to give a hand to other people.
People who want to help but do not know how.
7. Tools & Tactics
Ask celebrities to join us by making printed ads with
celebrities wearing campaign shirt with holding Rainforest
Shampoo and conditioner.
Post these printed ads on our website, blog, and store &
show window.
Post campaign pictures and printed ads on
Instagram, facebook, and Pinterest.
8. Budget
Estimated budget for advertising is
$3,402,000 as I calculated through Google
AdWords.
The Body Shop’s new campaign is “Be an Activist! Join the fight against Leukemia!” This campaign is to help and encourage people who suffered from Leukemia. We select ‘Rainforest Shampoo and Conditioner’ as a campaign product. And some part of revenue that is earned by selling campaign product, ‘Rainforest Shampoo and Conditioner’ will be donated to charity of Leukemia.
The way to join this campaign, there are three steps. First, buy the body shop campaign product. Second, take a beautiful smile picture with our product in it. Third, post that picture on our blog with word of encouragement to people who fight against Leukemia.
The campaign goals are using one of our eco-friendly products to encourage and share love with people and environment at the same time. Also to help them to realize the goodness of The Body Shop’s eco- friendly product, and encourage them to use more. What I hope to accomplish from this campaign is gaining at least 300 photos on the blog, and donating part of our revenue of at least $100,000 to charity of Leukemia.
Out target audience will be mostly people age of 18 to 50 years old who cares about their skin and use eco-friendly product. Also relating to the purpose of our campaign, people who are willing to give a hand to other people and those people who want to help but do not know how will become another target audience of our product. Because simply buying one of our product will lead them to joining the campaign that helps people who fight against Leukemia. Do you want to have a beautiful skin by using great product but at the same time do not want to destroy an environment due to the cosmetic chemical? Do you want to join the campaign of helping other people? Then you will be our target audience.
As a campaign model, The Body Shop will ask several celebrities to join us. We will make printed advertisements with celebrities wearing campaign shirt with holding Rainforest Shampoo and Conditioner. We will post this ads on our website, blog, and store & show window, so more people can easily see. But mostly, we will use Instagram, facebook, and Pintereset as important media marketing tools by posting several campaign pictures that are taken with celebrities to encourage people to join us.
Estimated budget for advertising is $3,402,000 as I calculated through Google AdWords.
The Body Shop has always been loved with an eco-friendly product. The Body Shop’s company wanted to help people with not only to have beautiful skin with great product but also to help environment at the same time. As the popularity of The Body Shop increases, we want to use our popularity to help and encourage other people. Therefore, we decided to hold a campaign that helps people who fight against Leukemia. This campaign will be easy for people to join and great way to start sharing hope with other people and environment.
