Online Business Project of Esterlyn A. Tubania, Edison Fernandez, and Maricris Casabar of IICT Department(ISU-E) BSIT4-2

1. IT86 – Web Entrepreneurship
(E-Commerce)

2. Proponents:
Tubaña, Esterlyn
Fernandez, Edison
Casabar, Marie Chris
Presented to:
Irma T. Plata, DIT
Institute of Information and Communication Technology
ISABELA STATE UNIVERSITY
Echague, Isabela
October 7, 2013

3. Skin CONCEPTS is a
collaboration e-business
that provides an easy-wayto-order approach when it
comes to skin whitening products.
It is manage by Three young entrepreneurs namely Edison
Fernandez, Esterlyn Tubaña, and Marie Chris Casabar.
As social media serve as a mean of advertising now a
day, Skin Concepts use this medium in promoting the skin
whitening product in town. Facebook page, Twitter and
Instagram account will serve as a free advertising medium in
which the customer can easily manage in ordering process of
products. With the skills in business and the use of the technology
there are no boundaries in achieving success of the business.

4. Skin CONCEPTS objectives for the business
process in the next 3 months are the following:
To develop an online business that will serve as
a venue where we can buy and sell a
Whitening Beauty Soap products.
To establish a small business where we can
show our abilities in terms of entrepreneurship.
To establish a simple Buy and Sell business but
gaining a high profit.
To introduce an effective skin whitening soap
products.
To make “Skin Concepts” known as one of the
No.1 Whitening Beauty Soaps producer in
town.

5. The following are the key to success that
Skin Concepts have:





Unique market strategies
Product Quality
Product Effectiveness
Product Price
Customers Satisfaction

6. Skin Concepts Products:
A BONNE (Spa Milk Salt) – Triple White3. Armpit+BikiniLine+Scar
Spa Milk Salt is a skin whitening and slimming product from
Thailand with Milk formula and NATURAL Spa Salt benefits.
It provides nourishment to your skin with
PURE MILK, Dermawhite and Allantoin.
It remover dirt deposit and dead
skin cells from your body, giving
you a new and radiant skin.

7. Costumers can buy “A Bonne Triple White (350g)”
in a cheap price for P70.00 if cash.
P35.00 in 2Gives

8. Costumers can buy “C.Y Gabriel Kojic Soap with Glutathione(135g)”
for P100.00 if cash.
P60.00 in 2Gives

9. Costumers can buy “C.Y Gabriel Yellow Papaya Soap(60g)”
for P25.00 only.
(Cheap in price, BUT effective)

10. Skin Concepts is managing by Edison
Fernandez, Marie Chris Casabar and headed by
Esterlyn Tubaña. The whole team is assigned with
different individual involvement.
 Project Head:
Esterlyn Tubaña
 Project Secretary:
Edison Fernandez
 Financial Manager: Edison Fernandez
 Financial Secretary: Marie Chris Casabar
 Product Checker:
The Whole Team
 Merchandiser:
The Whole Team

Facebook Page Administrator:
Esterlyn Tubaña
Edison Fernandez

11. Skin Concepts focus on how the customer can
easily find our products. We will use the Internet
and by using flyers to advertise and reach our
clients. Ladies is our target buyers.
The goal of our business is not only to gain profit
within the business period of time but to create a
business that will surely hit in the town. Partially the
business will:
Engage in an online Business that will use social
media as an advertising medium and use web
based market strategies that help in the business.
Through this, expenditures in advertising is not a
problem in the business.

12. Engage
in
outdoor
selling
and
advertising process to provide traditional
face-to-face market strategies to the
public and individual buyers.
Conduct research about are product
and target consumer. Make Cost Benefit
analysis if necessary.

13. The business sales of Skin Concepts will process 50%
online and 50% on the traditional face-to-face market.
Complete contact details will corporate in the
facebook pages for more details about the products
that we are going to sell. For comments, suggestion and
feedback the online buyers can post in our official
Facebook page. On traditional face-to-face market we
will use our skills in selling our product. We will advertise
our product in the different department in our university
and use our connection, friends and friends of our
friends to gain more buyers. We will also use flyers to
spread widely our business information within the
campus, and to our target locations. Student who
reside in boarding house are also part of our target
consumers.

14. “The product is available only on the
following municipalities:”
Alicia
Echague
Santiago
Roxas
Ramon, and
Mallig, Isabela
Through Cash On Delivery (COD) process
the business will impose good customer
service.

15. The following sections will outline important financial information.
Skin Concepts Financial Statement
Products
Cost
Total
4 packs of C.Y Gabriel Soap
P95.00
P380.00
3 packs of A Bonne Spa Milk Salt
P50.00
P150.00
4 packs of C.Y Gabriel Yellow Papaya Soap
P18.00
P72.00
P20.00
P20.00
free
free
P622.00
(Kojic with Glutathione)
Other Expenses
Flyers
Internet Connection
CAPITAL
Sales in First Month of Operation
P188.00
Second Month
P208.00
Third Month
P222.00
Net Income for 3 Months of Operation
P618.00