Look Good Feel Better Teams with Creme of Nature


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Look Good Feel Better Teams with Creme of Nature

  1. 1. FOR IMMEDIATE RELEASE MEDIA CONTACT: Heather Woodard m strategies inc. for Creme of Nature 214.741.2100, ext. 223 heather@mstrategiesinc.com CREME OF NATURE AND LOOK GOOD…FEEL BETTER PARTNER DURING BREAST CANCER AWARENESS MONTH The non-profit organization and leading ethnic hair care brand share common thread of helping women look good and feel better JACKSONVILLE, Fla. (Oct. 15, 2010) – Creme of Nature® today announced that the long-standing hair care brand has partnered with Look Good…Feel Better to educate people on the services available for women who are battling cancer and want to enhance their appearance. Through the end of October, Look Good…Feel Better leaflets can be found inside Creme of Nature product packaging to help spread the word about the organization and the support it provides for women who are undergoing cancer treatment. Look Good…Feel Better is a non-medical, brand-neutral public service program that is comprised of beauty industry professionals who teach beauty techniques to help cancer patients manage the appearance-related side effects of cancer treatments. But, more than that, the organization offers cancer patients a circle of support. Through Look Good…Feel Better, women receive step-by-step makeover learning sessions that are led by cosmetology professionals. Products are donated by various cosmetic and beauty companies. Each free two-hour, hands-on workshop includes a 12-step skin care and make- up lesson, information on nail care techniques and advice on how to deal with hair loss, including tips on the use of wigs and hairpieces and scarves and other accessories. In addition to beauty and accessory secrets, participants receive complimentary cosmetic kits to use during the session or to continue their makeovers at home. “Creme of Nature is honored to partner with and support Look Good…Feel Better,” said Shawn Tollerson, Colomer USA Multicultural Vice President. “We understand the correlation between looking good and feeling better. This is a concept we value and embrace when developing and offering products to enrich the lives of our consumers. Creme of Nature applauds this organization for their mission to help women look their best while fighting cancer.” Along with the “Courage Is Beautiful” product inserts, Creme of Nature distributed Look Good…Feel Better brochures at the Bronner Bros. International Hair Show in Atlanta in August, has included a link to the organization’s Web site on cremeofnature.com and is circulating promotional materials such as pamphlets and posters in-house at Colomer USA’s Jacksonville headquarters. Look Good…Feel Better information will also be shared on the brand’s Facebook and Twitter pages and its blog and Web site. For more information about the organization, please visit www.lookgoodfeelbetter.org. For more information about Creme of Nature, visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook for consumers (facebook.com/cremeofnature), Facebook for salon professionals (facebook.com/cremeofnaturepro) or via the blog (cremeofnature.typepad.com/blog/). About the Colomer USA Multicultural Group Colomer USA is the manufacturer of Creme of Nature®, Fabulaxer®, Lottabody®, Revlon Realistic® and Ginseng Miracle®. In addition to Colomer’s headquarters in Spain, the global corporation has facilities in the U.S., Italy, South Africa, Mexico and Ireland. The Colomer USA Multicultural Group is headquartered in Jacksonville, Florida. For more information on Colomer USA’s family of products, visit www.thecolomergroup.com. ###