Adringer presentation imppt
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This document describes AdRinger, a service that allows companies to track inbound mobile phone calls from advertisements in the same way they track clicks. Key benefits include no managing of tracking numbers, unlimited use of call tags, maintaining user experience control, and potentially higher conversion rates from click-to-call campaigns. The service provides dashboards and reports on call metrics and allows configuration of campaign settings like phone numbers and interactive voice responses.
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Mobile data consumption is growing rapidly, driven by increased smartphone and tablet usage. Mobile internet traffic in India has exceeded desktop traffic. App developers can monetize their apps through various monetization strategies like ads, in-app purchases, and subscriptions. This document discusses strategies for integrating different ad formats into apps depending on the app's stage of adoption and competency level. It also introduces AdIQuity, a mobile ad network that provides solutions and support for app developers to effectively monetize through ads.
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It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year.
In this webinar presentation, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, and social, features you should absolutely be using already (hello call extensions!), best practices on tracking and routing phone calls, as well as more essentials you need for a successful 2016 mobile PPC strategy.
NEDMA14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
NEDMA14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...New England Direct Marketing Association
Learn how direct response marketers are adapting their strategies as their audiences move to mobile and as a result are growing revenue and eating their competition. Attendees will hear case studies highlighting best practices for lead generation, click-to-call, and mobile commerce, and will learn successful strategies on how to apply Direct Response techniques in the mobile world.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
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- 1. Track in- bound mobile phone calls like clicks with AdRinger CLICK CALL OPTIMIZ E
- 2. BENEFITS • Track in-bound phone calls like clicks • No more tracking numbers to manage • Unlimited use of adRinger call tags – place anywhere, only charged if call is initiated. • Higher conversion on click to call campaigns. • Maintain full control of user experience.
- 3. DASHBOARD
- 4. Mobile Search Example (without adRinger) User goes to a Mobile Contact Landing Page Yikes! (Clicks Ad)
- 5. Mobile Search Example (with adRinger) User goes to a Mobile Contact Landing Page (Clicks Ad) Number is loaded Immediately after a click, and ready to dial!
- 6. 27% - 40% emails are opened on mobile Is your click to call infrastructure ready? *Knotice research, April 2012
- 9. 22% Lift to payable call! *V1 Highlights: Strong CTA; Higher Call Quality *V2 Highlights: More suggestive than direct CTA; Higher Call Volume Campaign Review – Creative 1) Advertiser Phone Number 2) Successful Duration (in seconds) 3) Click, Success, and Fail URLs 4) Interactive Voice Response: – Text-to-speech, or – Audio file Setup
- 12. Campaign Setup Media URL Builder
- 13. FEATURES • Text-Speech / Audio file hosted IVR • Real time Call Initiation • Full cooperation with any existing reporting system / adserver / analytics tool. • Recordings and Success Duration Reporting • Custom Branding
- 14. API
- 15. Track calls like clicks CONNECT TYLER SWENSON APAC Sales Manager Tyler@Mobaxis.com
Editor's Notes
- Bluesurf powers closed loop reporting on click to call in existing ad management and analytics systems. (We enable advertisers, agencies, and networks to track calls like clicks) API access full suite of call tracking and reporting functionality while retaining control over user experience. Low usage pricing (per minute of call time, or per call) with no startup or monthly minimum fees.