SlideShare a Scribd company logo
 
About Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Back Office API ’ s To Major Networks
Challenge # 1 ,[object Object]
Our Solution ,[object Object],* Ultimately, campaign management and advertising budget determines placement.  Sponsored Links  FAST, ACCOUNTABLE RESULTS
Organic Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEM / SEO Working Together * Ultimately, campaign management and advertising budget determines placement.
Challenge # 2 There are  numerous  places to search Online…
The Old 2005 Search Market Two search engines powered virtually all Internet search.
An Evolving Local Marketplace
All Properties Are Targeted Our Solution: Total Saturation…Reach 95% of Your Market Locally, Regionally or Nationally
Content Networks Users spend nearly half of their time viewing content Users spend nearly half of their time viewing content
Targeted Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mattress Center Local stores in your area Call today! www.local.com Great Bed For Back Pain Relax Your Back At Night With An Adjustable Bed. Free Catalog! www.ContourBedCatalog.com Mattress for back pain Electric mattress Hospital Beds Memory foam bed Best bed for back B est bed for back pain B est bed for back problems B est bed for back support
Challenge #3 Reaching only the  local  prospects, in  your  market… Our Solution : A combination of IP-targeting technology, keyword modifiers and properly designed ads target your specific market. Target your Region,  City or Local Area.
Target Specific Areas
Target Specific Cities
Drive Traffic With Local Business Listings
Promote Business Locations  With Local Business Ads
Targeted Results on HTML Phones I-phone, T-mobile G1 and others ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.” Source  Inside AdWords  crew
Expand Your Reach With Image & Video Ads
Push to Social Networks
Social Networks Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks
Challenge #4 No way to accurately track activity or results… online sales impressions conversions repeat clients phone calls walk-ins new customers clicks offline sales site activity R.O.I.
The  “ Proxy ”  Process How Is It Done?
The  “ Proxy ”  Process Remote Call Forward Numbers Automatically Assigned.
Log In Access To Reports
Daily Reports Track All Activity And Leads
Statistics Per Network
User IP Address
Phone Call Data
Enhanced Call Reports
Detailed Caller Information
Call Activity
Caller Demographics
Site Activity
Conversion Based Optimization
Conversion Based Optimization Path
Converting Demographic Keywords
Conversion Based Optimization BullsEye Marketing’s ROI focused campaign strategy  maximizes contacts, calls and results.
Thank You!
Project ,[object Object],[object Object],[object Object],[object Object]
Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],Get Better Rest You Deserve A Better Night's Sleep. Learn More About Adjustable Beds! www.Sleepy's.com A Bed For Better Sleep Your Search For Better Rest Ends With Contour Adjustable Beds! www.Sleepy's.com Sleep More Soundly Adjustable Beds Can Rejuvenate Your Body. Experience The Difference! www.Sleepy's.com Adjustable Beds From  Sleepy's Sleepy's Beds Can Rejuvenate Your Body. Experience The Difference! www.Sleepy's.com Small Office Internet Provider Internet Service Provider Internet Service Business Internet Service
[object Object],[object Object],Challenge Offline Efforts
Measurement ,[object Object],Caller 555-555-5555 Customer Address
Key Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object],[object Object]
Keywords & Ad Copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schedule  Meeting schedule after launch:   Week 1:  Review of Impressions and Clicks Week 2:  Review of Week 1    Site Activity/Pages Per Click/Pages Viewed Week 3:  Review of Week 1 and 2   Plus CPL Data Conversion Report Week 4:  Full Month Report: Mapping, Top Keywords, Path Tracking

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