Facebook has over 1.7 billion monthly active users who use the platform to connect with friends, share photos and videos, and engage with brands and businesses. Since its launch in 2004, Facebook has acquired many companies to expand its services and now offers tools for both individuals and companies, including Facebook Ads. Facebook Ads allows businesses to target users based on demographics and interests to drive traffic, leads, and engagement through options like page posts, carousels, and lead ads. Facebook also provides insights into metrics like reach, likes, and engagement to help analyze campaign performance.

1. FACEBOOK
Ammar Ahmad – Angel Kim Visam Shah – Huy Tran

2. Agenda
Application
• User
• Business
Facebook Ads
Facebook InsightsBackground
• Project & Acquisition Timeline
• Basic Concept

3. Background
*(FacebookNewsroom, 2016)

4. User Information
Active Users
Monthly Daily
1.7B
92.4%
1.13B
91.2%
Who are they?
What are they doing?
76%66%
4.5B
300M 44M 100M
*(FacebookNewsroom, 2016)
*(BrandWatch, 2016) *(Zephoria, 2016)

5. Project & Aquisition Timeline
2005
2006
2012
2013
2013
2014
2014
*(FacebookNewsroom, 2016)

6. Basic Concept
Images Chat Video Connect

7. User Application
Connect
Communicate
Cloud Storage
Live
GeoTag
SafetyCheck
*(FacebookAbout, 2016)

8. Business Application
Connect
Business Page
Marketing
Promotions
Advertising
*(FacebookBusiness, 2016)

9. Facebook Ads
Traffic & Leads
for websites
Sales & Leads
for products/services
Page Engagement
*(Facebook Ads, 2016)

10. FB Ads – Traffic & Web Leads
Traffic & Leads
for websites
Domain Ad Page Post Link
- Place: Right Column
- Mobile: N/A
- Simple & Inexpensive
- Low CTR
- Place: Right Column & Newsfeed
- Mobile: Yes!
- Most common
- Mid to high CTR
*(Facebook Ads, 2016)

11. FB Ads – Traffic & Web Leads
Multi-Product
(Carousel)
DPA
Dynamic Product Ads
- Place: Newsfeed
- Mobile: Yes!
- Interactive (max. 5)
- Mid to high CTR
- Place: Right Column & Newsfeed
- Mobile: Yes!
- Retargeting, automation
& time value
- High CTR (requires FB Pixel)
Sales & Leads
for products/services
*(Facebook Ads, 2016)

12. FB Ads – Traffic & Web Leads
Lead Ads Facebook Canvas
- Place: Newsfeed
- Mobile: Yes!
- Convenience
& placement value
- High conversion rate
- Place: only mobile!
- Super interactive
- Mid CTR & High Engagement
Sales & Leads
for products/services
- Originality
*(Facebook Canvas, 2016)
*(Facebook Ads, 2016)

13. FB Ads – Traffic & Web Leads
Page Likes Rich Media
- Place: Newsfeed
- Mobile: Yes!
- Convenience
& placement value
- High conversion rate
- Place: Everywhere
- Video content drives 179%
more interaction
- Low CTR – High Engagement
- Most common
Page Engagement
*(Facebook Ads, 2016)

14. Facebook Insights
Page Insights
- Simple & interactive
- Likes, reach, and
engagement metrics
- High-level analytics
*(Facebook Ads, 2016)

15. Facebook Insights
Ads Manager Analytics
- Integrated & campaign-
focus
- Demographic &
behavioural, & web-
based metrics
- Conversion analysis &
budgeting
*(Facebook Ads, 2016)

16. Bibliography
• Brandwatch (2015): https://www.brandwatch.com/2015/01/men-vs-women-
active-social-media/
• Zephoria (2015): https://zephoria.com/top-15-valuable-facebook-statistics/
• Fbnewsroom (2016): http://www.newsroom.fb.com
• Recode (2016): http://www.recode.net/2016/1/27/11589140/facebook-says-
video-is-huge-100-million-hours-per-day-huge
• Facebook Canvas (2016): http://www.canvas.facebook.com
• Facebook Lead Ads (2016): https://www.facebook.com/business/products/ads
• Ad Expresso (2016): https://adespresso.com/academy/guides/facebook-ads-
beginner/

17. Thank You.