This document provides an agenda and overview for a webinar on optimizing CPI campaigns on the Appnext platform. It discusses setting up campaigns, including choosing apps, geo targeting, creatives, and tracking. It outlines key pillars for optimization, such as optimizing campaigns by geo, creative, publishers, post-install events, and video creatives. The document provides tips on publisher management including direct-buy campaigns and exclusion lists. It also includes a case study example and discusses analyzing results and reports.
2. • 2,5 Words about the Appnext platform
• Milestones of the Campaign Set up
• Appnext Optimization Pillars
• Tips and Recommendations
• Q&A
Agenda
3. About Us
Appnext is a leading monetization and distribution platform exclusively
dedicated to growing mobile businesses by promoting apps.
100% Self-Serve Platform Programmatic CPI Bidding
25,000 380 Million 12 Billion 180
Developers Unique Users App Requests Countries
Monthly
10. Optimizing by GEO
Optimization
!Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up
Bigger picture with no noise
Localization Leverage
11. !Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up
Bigger picture with no noise
Localization Leverage
Global vs. Local Campaign performance and KPIs
Optimizing by GEO
Optimization
12. Creative & Messages
!Run up to 3 creatives per campaign
!Strive to localize for the campaign GEO
Image creative evolution
Optimization
13. Video Ad unit
!The highest quality of users
!The highest user experience
Optimization | In the near future
15. !Publisher Relevance: App category targeting
!Optimal CPI bids – your current position per publisher
Optimization
Publisher Management
16. !Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
Optimization
Publisher Management
17. Optimization
!Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
!Scale and Reach more publishers:
Direct-Buy Campaigns
The Appnext Market
Community outreach
Publisher Management
18. Network campaign
with all publishers
and the competitive rate
Stage I
TIP: remember
to add
publishers along
the time
Stage II
Direct-Buy campaign
with white list publishers
And the highest rate
Network campaign
With all publishers - in order
to get the new ones
TIP: remember
to exclude
publishers
along the time
!Scale and Reach more publishers:
Direct-Buy Campaigns
The Appnext Market
Community outreach
Optimization
Publisher Management
19. !Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
!Scale and Reach more publishers:
Direct-Buy Campaigns
The Appnext Market
Community outreach
Optimization
Publisher Management
20. !Keep track of your best users – quality assessment per publisher
!Easy integration - http://wiki.appnext.com/hc/en-us/articles/203768901-Reporting-Post-Install-Events-to-
Appnext
!Add a few post install events in order to get a full picture of your users
Optimization
Post Install events
Category- note that if a publisher picked 3 categories for himself and you choose to exclude 1 of them, you will not get this publishers’ traffic at all.
Publisher- if you know a publisher works well for you from the past, pick them from the list. If they are not in the list, please go to the community- in the next slide. You can also contact your AM and let them know the names of the publishers you’re interested in- we will recruit them for you.
The publishers may have a minimum CPI bid.
App- you can type a keyword and pick all the publishers that include that word