This document provides an agenda and overview for a webinar on optimizing CPI campaigns on the Appnext platform. It discusses setting up campaigns, including choosing apps, geo targeting, creatives, and tracking. It outlines key pillars for optimization, such as optimizing campaigns by geo, creative, publishers, post-install events, and video creatives. The document provides tips on publisher management including direct-buy campaigns and exclusion lists. It also includes a case study example and discusses analyzing results and reports.

1. Webinar: The Definitive Guide to CPI
Campaign Set-up and Optimization

2. • 2,5 Words about the Appnext platform
• Milestones of the Campaign Set up
• Appnext Optimization Pillars
• Tips and Recommendations
• Q&A
Agenda

3. About Us
Appnext is a leading monetization and distribution platform exclusively
dedicated to growing mobile businesses by promoting apps.
100% Self-Serve Platform Programmatic CPI Bidding
25,000 380 Million 12 Billion 180
Developers Unique Users App Requests Countries
Monthly

4. Appnext GEO Distribution 2015 Installs

5. Where your apps will be promoted
Go Launcher

6. Optimal Campaign
Set-Up

7. Optimal Campaign Set-up
• Choosing an app
• RON vs. Direct-Buy Campaigns
• GEO targeting
• Creative & Messages
• Tracking
• Appnext Tracking
• 3rd party
• Testing and activation

8. Campaign
Optimization
Pillars

9. Optimizing by:
 Geo
 Creative
 Publishers
 Post install events
 Video Creative

10. Optimizing by GEO
Optimization
!Run different campaigns for different GEOs
Benefits:
 Optimal CPI Set-Up
 Bigger picture with no noise
 Localization Leverage

11. !Run different campaigns for different GEOs
Benefits:
 Optimal CPI Set-Up
 Bigger picture with no noise
 Localization Leverage
Global vs. Local Campaign performance and KPIs
Optimizing by GEO
Optimization

12. Creative & Messages
!Run up to 3 creatives per campaign
!Strive to localize for the campaign GEO
Image creative evolution
Optimization

13. Video Ad unit
!The highest quality of users
!The highest user experience
Optimization | In the near future

14. Publisher Management
!Publisher Relevance: App category targeting
Optimization

15. !Publisher Relevance: App category targeting
!Optimal CPI bids – your current position per publisher
Optimization
Publisher Management

16. !Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
Optimization
Publisher Management

17. Optimization
!Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
!Scale and Reach more publishers:
 Direct-Buy Campaigns
 The Appnext Market
 Community outreach
Publisher Management

18. Network campaign
with all publishers
and the competitive rate
Stage I
TIP: remember
to add
publishers along
the time
Stage II
Direct-Buy campaign
with white list publishers
And the highest rate
Network campaign
With all publishers - in order
to get the new ones
TIP: remember
to exclude
publishers
along the time
!Scale and Reach more publishers:
 Direct-Buy Campaigns
 The Appnext Market
 Community outreach
Optimization
Publisher Management

19. !Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
!Scale and Reach more publishers:
 Direct-Buy Campaigns
 The Appnext Market
 Community outreach
Optimization
Publisher Management

20. !Keep track of your best users – quality assessment per publisher
!Easy integration - http://wiki.appnext.com/hc/en-us/articles/203768901-Reporting-Post-Install-Events-to-
Appnext
!Add a few post install events in order to get a full picture of your users
Optimization
Post Install events

21. Publisher Management: Direct-Buys and Exclusion
Case Study | Action items
Optimization

22. Case Study | Results
-40
60
160
Creative 1 Creative 2 Creative 3 Creative 4 Creative 5
Creative
0
100
200
300
400
500
600
700
800
9/5/15 10/5/15 11/5/15 12/5/15 13/5/15 14/5/15 15/5/15 16/5/15 17/5/15 18/5/15 19/5/15 20/5/15 21/5/15 22/5/15 23/5/15 24/5/15
Installs
Optimization

23. By Date
Reports
By Country
By App
By Creative

24. What we believe in