1. The document discusses effective marketing with social media and provides tips for real estate agents. It addresses the benefits of social media and excuses people often cite for not using it. 2. Platforms like Facebook, Twitter, LinkedIn, Instagram, and Snapchat are covered in terms of what they offer, who uses them, and when to post on each platform. Daily and weekly posting schedules are recommended along with tips for engaging content. 3. The importance of defining goals, targeting the right audience, crafting the right message and brand, and understanding where your audience spends time online are discussed as key aspects of a social media strategy for real estate. Experimentation and tracking results are also encouraged.

1. EFFECTIVE
MARKETING
WITH
SOCIAL MEDIA
i
w

2. Topics
 The Why and Why Not
 The How:
- What does each platform offer
- When and what to share
- Some hints and tips for Real Estate

3. #BPRetreat15
@SLiM_DIGITAL
@SLiM.DIGITAL
@BestPracticeRE
@BESTPRACTICERE

5. Seven
EXCUSES
Why you should not be on Social Media?

6. 1. Social media is great, but it is not for my industry
2. I don't have the right content for social media
3. We do not have the capacity/manpower/money for social media
4. Social media marketing is just a passing hype
5. My clients and business partners do not want to communicate
professionally using social media
6. We are too old to use computer gaming, chatting and tweeting
7. We tried Facebook for few weeks but the response was low

7. Advertising
Print vs Online

8. 8
How Social Media Works

9. 9
Word of Mouth on Social Media

10. 10
Social Media by the numbers
1 Employee = 500 Friends
5 % Like => 25 people
25 people with 500 Friends = 12,500
2% Like => 250 people interact
259 people with 500 friends = 125,000
3* of Separation = 125,000 people engaged
PER EMPLOYEE!

11. 11

13. Most People
are on Social Media

15. It’s Not Going
Anywhere!

16. 13,800,000
13,200,000
7,110,000
4,000,000
2,780,000
60,000
400,000

17. $200BN
$40BN
$2.5BN
$35BN
$30BN
$7BN
?

18. The Baby Boomers
are using it!

20. Keeping up with Family
They have more Time
They are the Fastest Growing Demographic

21. Social Media is The New
"Small Town"

23. Target Markets and
Big Data!

29. But You Need to Spend
3-6hrs pw managing it.
It’s FREE!

30. So what does
each platform
do?

31. 1. Still Number 1!
2. Your clients are using
it.
3. Influence may be
waning
4. Ensure you are active
on more than FB

35. 1. Great for B2B
2. For those that don’t want photos of cats and dogs
3. Growing rapidly; Goal is to have every employee in the
world on it
4. Linked to Twitter
5. Your personal profile is just as much a part of your
business

38. 38
Keep it
professional

39. 1. The adults are taking over -
Boomers are the fastest
Growing Demographic on
Twitter!
2. Great for receiving News
3. Used widely in the US

42. 1. The Google version of Facebook
2. Used widely in Asia and the US
3. Linked to YouTube
4. Might not last past 2016

44. 1. Linked to Twitter and Facebook
2. Used widely in Australia by young people
3. People moving from FB to Instagram & from
Instagram to Snapchat
4. Linked to Facebook and Twitter

47. 1. Adult version of Instagram
2. Increase in Male users from 20-40% in 18 months
3. Food is the top category - 57%
4. Not a lot of Social Interaction
5. Opportunity to be a content creator.
6. Other categories: fashion, photographs, designs, art etc.

51. Marketing
Hasn't Changed!

53. 1. What are Your
Agency's Goals?

54. 2. Who Is Your
Target Market?

55. 56
Target Market
Babyboomers control the Property Wealth - SO WHAT?!

56. 3. What Is Your
Message and Brand?

57. 58
Brand Meaning and Emotion
"People buy things to
realise their aspirations."
"You are the product.
You feeling something is
what sells."

58. 59
Brand Meaning and Emotion
AGENTS are Ranked
28 out of 30 for
TRUSTWORTHINESS
What are you going
to do about it?

59. 4. WHERE & WHEN
Is Your Target
Market Looking and
Listening

60. 61
Print Advertising
How will you combat the fall in Print Readership
How Will You Use Print Now?!

61. How Often
&
What
should I post

62. • 2-5 x day
• News Articles, photos from Instagram,
blog links, retweet, favourite
• 3 x per week
• News Articles, photos, blogs
• Interesting and engaging content

63. • 2-5 x per week
• News Articles, blogs and interactions with
other people’s posts
• High quality only
• No dogs, cats, or kids
• 1-2 x per day
• Engaging photos and visual content

64. When
should I post

65. When People are looking

66. 80/20 Rule
Still Use the AIDA Principle

67. 68
Experiment
Use different Channels, be creative

68. Posting Hints and Tips
1. Use pictures
2. Get a scheduling tool like Buffer
3. Be professional even on Twitter and Instagram
4. Paid Ads to your Target Market
5. “humblebrag”,
6. Take photos and selfies

69. 70
Brand Meaning and Emotion
Get Your Employees to
Follow the Agency - Follow
Best Practice!
Get your Employees to
share your posts?
Get everyone to Invite
their Friends and Clients to
Like your Page? - Do it For
Best Practice too.

71. Marketing:
Because Your Product isn't
the First Thing People See!

72. QUESTIONS?

73. THANKS
SLiM_DIGITAL
&
BestPracticeRE
SLiM.DIGITAL
&
BESTPRACTICERE