Presentation on Adidas overview

1. adidas
-Impossible is nothing
Presented by :
•Sasya 26-076
•Girish 26-077
•G.Vamshi Netha 26-078
•G. Sneha 26-079
•Siddhartha 26-080
•Pradeep 26-119

2. About adidas
• adidas is a MNC , designs & manufactures shoes,clothing
and accessories .
• Started by Adolf Dassler & his brother Rudolf Dassler in
1924 ,at Germany.
• adidas formerly called as Dassler brothers shoe factory .
• In 1949 it was renamed as adidas .
• world’s 2nd largest sportswear manufacturer.
• holding company of adidas group,which consists of
Reebok,Taylor made,Runtastic .

3. Founder of adidas
• Adolf dassler is the founder of adidas.
• He started the business at the age of 24 .
• He was a former member of nazi party .
• adidas comes from the founder’s name Adi Dassler .

4. Interesting Facts….!
• Formed out of siblings rivalry.
• The major competitor of adidas, i.e Puma is founded by
his younger brother Rudolf Dassler.
• Adi Dassler was a former baker.
• The trade mark of three stripes are owned from another
brand for 1600Euros & 2bottles whisky.
• adidas is parent company to Reebok, Rockport, Taylor
made.
• David Beckham signed for $160 million lifetime deal as
a brand ambassador in 2003.
• Stansmith is the best selling shoe sold over 40 million
pairs .

5. Vision,Mission,Tag line
Vision
• To make adidas group as high as sky and as wise as an owl.
Mission
• To become best sports brand in the world.
• To be global leader in sporting goods industry.
• Adidas never equates quantity with quality.
• Delight customers with a wide range of products in sporting
industry.
Tag Line
• Impossible is nothing

6. Competitors of adidas
• Nike
• Callaway golf company
• Puma
• Fila
• Converse
• New balance
• K-swiss
• Asics
• Li Ning

7. Market Share of adidas
•adidas generated revenue of 19.261 Billion Euros (2016)
•Share price as on 13th jan 2018 (1:15 P.M ) – 168.55 Euros .
•adidas ranked 2nd in apparel sector .
•It ranked 5th out of 98 corporations in 2016.
•It holds market share of 23% .

8. Marketing Mix of adidas
Television
E- Commerce
Print Media
Retail Outlets
Online stores
Own Exclusive stores
Skimming
Competitive
Footwear
Apparels
Accessories

9. SWOT Analysis
Strengths Weaknesses
 Strong Brand Image
Rapid Innovation process
Extensive Global production &
Distribution network
Lack E- Commerce in few
countries
Over price for some products
Strong dependancy in 3rd party
manufacture.
Opportunities
To expand international market-
retail outlet & E- Commerce
Increase market through
effective Ads.
Increase endorsement programs
Threats
Nike has a greater market share & a
market leader.
The newly borned brands had
increased .

10. Product line of adidas shoes
• adidas Originals
• adidas Sneakers
• adidas Superstar
• adidas Yeezy
• adidas Samba
• adidas Predator

11. Few expensive shoes &boots from
adidas
• Energy Boost Boots
• Blauvelt Boots
• Superstar Boots
• Shark shoes
• Neighbourhood Shell Toe –shoes
• Wings Metal shoes
• The Samba Boots
• Wings 3Sauvaze Shoes
• Ace 15.1 Prime FG/AG Cleats
-$500
-$375
-$300
-$280
-$280
-$250
-$250
-$250
-$224.9
Model Name Price

12. Few Versions from adidas

13. Product Mix of adidas
Foot Wear
Clothing
Accesories
Hats
Glasses
Bags

14. Brand Extension
 Foot wear- 1954 Accessories - 1965
Soccer balls – 1970
All together