Adidas is a German multinational corporation founded in 1949 that designs and manufactures sports clothing and accessories. It was founded by Adolf "Adi" Dassler and is headquartered in Herzogenaurach, Germany. Adidas has two major competitors, Puma and Nike. It has grown significantly over the years through strategic acquisitions such as Reebok and by sponsoring major sporting events and athletes. The three parallel stripes are the well-known logo and brand identity of Adidas.
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Presentation made by Mr Juan Carlos Prato, VESTEX (Assn of Textile & Garment manufacturers), Guatemala at the India LAC Investment Conclave. The conclave is being organised by FICCI in New Delhi. More details at indialacconclave.com
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Presentation made by Mr Juan Carlos Prato, VESTEX (Assn of Textile & Garment manufacturers), Guatemala at the India LAC Investment Conclave. The conclave is being organised by FICCI in New Delhi. More details at indialacconclave.com
This presentation provides an introduction to the OECD project on responsible supply chains in the textile and garment sector. It aims to promote the increased contributions of multinational enterprises to environmental, economic and social progress; and to decrease adverse impacts by multinational enterprises on matters covered by the OECD Guidelines in the textile and garment sector along the full length of the supply chain.
This project is part of the work the OECD undertakes to create practical sectoral applications for the recommendations found in the OECD Guidelines for Multinational Enterprises.
Find out more: http://mneguidelines.oecd.org/responsible-supply-chains-textile-garment-sector.htm
SARK Trading & Marketing Intl Trade Show BrochureSadik R Khan
We are the Leading Trade show Coordinator and Show Organizer in Dhaka, Bangladesh since 2002. We do Apparel, Textile, Leather, Home Textile, Handicrafts and General Trade Event Various part of the World. Such as Asia, Europe, North America, MEXICO, BRAZIL, Peru, Chili, Australia, Africa, and Middle east.
Adidas was founded in 1948 by Adolf “Adi” Dassler, following the split of Gebrüder Dassler Schuhfabrik (Dassler Brother Shoe Factory) between him and his older brother, Rudolf.
During the 1936 Summer Olympics held in Germany, Adolf persuaded U.S. Sprinter Jesse Owens to run using his company’s spikes. Owens went on to win 4 gold medals.
Differences in political ideologies between the two brothers during the World War II tensions between the two brothers.
They finally split in 1947 and went on to form adidas and Puma.
Now owns brands like Rockport, Reebok, Taylormade, etc.
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
In order for the apparel industry to maintain and improve its competitiveness in the world market place, it must adopt many emerging technologies and achieve the maximum benefit from them.
During the transition to a high technology manufacturing environment, jobs and workplaces should be designed to promote employee productivity, comfort and safety. Design of jobs and equipment to match the physical and mental characteristics and limitations of the equipment operators is the goal of the science of ergonomics.
Embroidery is the handicraft of decorating fabric or other materials with needle and thread or yarn. Embroidery is most often used on caps, hats, coats, blankets, dress shirts, denim, stockings, and golf shirts.
Value stream mapping in ethiopian garemnt industrykibrom G
Abstract
This research aimed to use and apply lean tools as ways of improving manufacturing
systems that lead to reduction of wastes and reduction of lead time. The focus of this study
is to investigate and to minimize different waste by using a lean tool which called VALUE
STREAM MAPPING on a polo shirt in ALMEDA TEXTILE P.L.C in knitted department.
VSM can be applied to better visualizing the wastes and to minimize which became
positive results such as reducing wastes in inventory, transportation, waiting and defects.
The research conducted in ALMED TEXTILE P.L.C in POLO SHIRT using personal
interviews, secondary data and observations. The current state map was developed after
making necessary observations and calculations. Then various improvement proposals had
been identified based on Lean Manufacturing theories and the future state map was
developed. and I reduce the production lead time for one pcs it takes 40 minute if we
applying the proposed VSM it almost takes 35 minute. I recommended to change the
production system from progressive bundling system in to single piece flow system it
increases the production rate up to 11% of the production
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
Gujarat Details in Hindi for children's for presentation in school
adidas assigment
1. Bahir dar university
institute of technology for textile,
garment and fashion design
(iotex)
assignment one
fundamental to garment
design
Submitted to
Tsehay
Submition day
21/7/2006E.C
8. History of adidas
• Adidas AG (German pronunciation: [ adi das]ˈ ˌ ) is a
German multinational corporation that designs and
manufactures sports clothing and accessories.
• Adidas AG is a German sports wear manufacturer
and parent company of the Adidas Group, which
consists of the Reebok sportswear company,
TaylorMade-Adidas golf company and Rockport.
• Adidas is the largest sportswear manufacturer in
Germany and Europe and the second biggest
sportswear manufacturer in the world.
9. Cont.
• adidas AG is a German sports apparel
manufacturer, part of the adidas Group. It
registered as adidas AG on 18 August 1949 (with
lower-case lettering: "adidas").
• The company was named after its founder, Adolf
(Adi) Dassler, who started producing shoes in the
1920s in Herzogenaurach, near Nuremberg, with
the help of his brother Rudolf Dassler who later
formed rival shoe company PUMA AG.
10. Cont.
• The company's clothing and shoe designs
typically include three parallel stripes of the
same color, and the same motif is incorporated
into adidas' official logos.
.
11. Dassler Brothers Shoes
Factory
• Adolf "Adi" Dassler started
to produce his own sports
shoes in his mother's wash
kitchen in Herzogenaurach,
Bavaria after his return
from World War I. On 1
July 1924, his brother
Rudolf "Rudi" Dassler
joined the business, which
became Gebrüder Dassler
Schuhfabrik (Dassler
Brothers Shoe Factory)
12. Dassler Brothers Shoes
Factory
• Brothers started the
venture in their
mother's laundry but, at
that time, electricity
supplies in the town
were unreliable, and
the brothers
sometimes had to use
pedal power from a
stationary bicycle to
run their equipment.
13. Dassler Brothers Shoes
Factory
• By the 1936 Summer
Olympics, Adi Dassler
drove from Bavaria to the
Olympic village with a
suitcase full of spikes and
persuaded U.S. sprinter
Jesse Owens to use them,
the first sponsorship for an
African American.
Following Owens's four
gold medals, his success
cemented the good
reputation of Dassler shoes
among the world's most
14. Company split
• Both brothers joined the Nazi Party, but Rudolf was
slightly closer to the party. After the war Rudolf was
picked up by American soldiers and accused of
being a member of the Waffen SS, he was
convinced that his brother betrayed him.
15. Company split
The brothers split up in 1947:
• Rudi forming a new firm that he called Ruda – from
Rudolf Dassler, later rebranded Puma, and Adi
forming a company formally registered as Adidas
AG from Adi Dassler on 18 August 1949.
16. adidas – the story
of a logo
• The 3-Stripes mark is without doubt the
quintessential adidas symbol. It was created by the
adidas company founder, Adi Dassler, and first
used on footwear in 1949.
• Dassler created a symbol that could be
immediately recognized when his footwear was
used in athletic competition and associated with
adidas. He emphasized the association with the
slogan “The Brand with the 3 Stripes”. The 3-
Stripes were first used on apparel in 1967. The 3-
Stripes now enjoy worldwide recognition as an
adidas symbol.
17. • The logo shows three shapes coming
together to form a larger shape, namely a
diamond. The space between the shapes
forms another shape, that of a person with
arms raised in victory and celebration.
18. Adidas group
• The corporate logo changed after the divestiture of Salomon in October 2005.
The new logo of the adidas Group was launched in April 2006. The adidas
Group logo is th umbrella under which all Group-owned brands stand. It brings
adidas back to its roots by using the familiar adidas wordmark as a visual
identity to the business community, strengthening image and impression.
• From a design perspective, the new logo is simple, clear, confident and shows
leadership. It will support future business growth and is flexible enough to anticipate
any unforeseen changes.
• At the same time the adidas brand received a new logo to incorporate the
divisions Sport Performance and Sport Style.
20. Adidas from1949 to now
1949
The foundation
18 August - adidas is registered as a company, named after its
founder: 'Adi' from Adolf and 'Das' from Dassler.
50s
The 'Miracle of Bern'
1954 - The 'Miracle of Bern' Germany battle Hungary with a
competitive advantage. They are wearing adidas soccer boots
which for the first time feature removable studs.
60s
Higher
Driven by a desire to help all athletes committed to performance,
adidas manufactures equipment for what some consider "fringe
sports". Unconventional high jumper Dick Fosbury launches
himself up and over in adidas footwear.
21. Cont.
70s
The "adidas" team wins
Crowning moment: Franz Beckenbauer, the "Kaiser", raising the
World Cup in victory salute. Germany had just beaten Holland 2-1 in
the 1974 final.
80s
The transition
After Adi Dassler's death, Adi's wife Käthe, his son Horst, and his
daughters carry on the business.
90s
With a new management
Under the CEO Robert Louis-Dreyfus, adidas is moving from being a
manufacturing and sales based company to a marketing company.
22. Cont.
1995
adidas goes public
Flotation of the company on the Frankfurt and Paris Stock
Exchange.
1996
A splendid year
The "three-stripes company" equips 6,000 Olympic athletes from
33 countries. adidas athletes win 220 medals, including 70 gold.
Apparel sales increase 50%.
1997
adidas-Salomon AG
adidas AG acquires the Salomon Group with the brands Salomon,
Taylor Made, Mavic and Bonfire in December 1997. The new
company is named adidas-Salomon AG.
23. Cont.
1999
The new brands
The integration of the new brands is gaining momentum. The new
Taylor Made Fiesole clubs boost sales. Salomon in-line skates take
off with high double-digit growth during the first half of 1999.
2000
New management
Following personnel changes, the new management initiates an
ambitious Growth and Efficiency Program. Major sports events
such as the European Soccer Championship EURO 2000™ and the
Olympic Summer Games, where swimmer Ian Thorpe takes three
gold medals, contribute to the company’s success.
24. Cont.
2005
Sale of Salomon
The Salomon Group (including Salomon, Mavic,
Bonfire, Cliché and Arc’Teryx) is being sold to
Amer Sports in October 2005. The new adidas
Group is focusing even more on its core strength
in the athletic footwear and apparel market as
well as the growing golf category. The legal
name of the company will change to “adidas AG”
in May/June 2006.
25. Cont.
2006
adidas-Salomon AG acquires Reebok
he closing of the Reebok transaction on January 31,
2006 marks a new chapter in the history of the adidas
Group. By combining two of the most respected and
well-known brands in the worldwide sporting goods
industry, the new Group will benefit from a more
competitive worldwide platform, well-defined and
complementary brand identities, a wider range of
products, and a stronger presence across teams,
athletes, events and leagues.
26. Cont.
2010
adidas Group presents strategic business
plan
In November 2010, the Group unveiled its
2015 strategic business plan named
"Route 2015". This plan is the most
comprehensive the adidas Group has
ever prepared, incorporating all brands,
sales channels and Group functions
globally.
27. Cont.
• 2011
adidas Group acquires Five Ten
On 3. November 2011, the adidas Group announced the acquisition
of the outdoor specialist Five Ten. Five Ten is a leading brand in
the technical outdoor market and within the outdoor action sport
community. The brand represents an excellent addition to the
adidas Outdoor portfolio and allows the adidas Group to expand
into complementary market segments.
• 2013
adidas changes running forever
Revolutionary energy return, superior cushioning, optimal fit and
temperature independence: adidas introduces the Energy Boost, a
cushioning technology that provides the highest energy return in
the running industry. And just like that, running will never be the
same.
28. Products
• Footwear
• Sportswear
• Sports Equipment and other accessories
• Adidas also designs and makes slide-style
sandals, watches, eyewear, bags, baseball
caps, and socks. As well, Adidas has a
branded range of male and female
deodorants, perfumes, aftershave and
lotions.
32. Adidas Original stores
• There are many adidas Originals Concept
Stores around the world (Europe, South
America, North America, Asia and
Oceania).
• In addition in United Kingdom some
Adidas stores are located inside of JD
Sports stores
34. marketing
"Adidas is all in" is the current global marketing
strategy for Adidas. The slogan aims to tie all
brands and labels together, presenting a unified
image to consumers interested in sports, fashion,
street, music and pop culture.
Adidas, like other sports brands, is believed to
engender high consumer brand loyalty. Brand
loyalty towards Adidas, Nike, Inc., Puma AG and
several other sportswear brands was examined in
a recent study. The study found consumers did not
exhibit unduly high loyalty towards such brands
39. Strength
3-Stripe Logo
Purchased Reebok to gain presence in North America
Leader in Corporate Responsibility & Sustainability
Buyer Loyalty
Multi-brand Strategy is a Major Strength for Adidas
Great Customer Loyalty for Adidas
Signing Great Players to Exclusive Contracts
Supplier Power - Adidas
Economies of Scale - Adidas
Brand Name - Adidas
40. Weakness
Male Dominate Executive Board
high cost structure
high rate
Tarnished Reputation due to Child Labor
View That Adidas if One Step Behind Nike
41. Opportunity
Grow Reebok men
Continue Partnership Development
Economy Planned acquisition of Armani
More Innovation Will Help Adidas Growth
New Products and Services Will Propel Adidas Growth
International Expansion - Adidas Emerging Market
Growth Could Help Adidas
Acquisition of Competitors Could Help Adidas
42. Threat
US Market share shrank 2009
competition with hiriazi
competition with puma
competition with Nike
competition with Bata
Intense Global Competition
43. Interesting facts
• When West Germany won the 1954 FIFA
World Cup, their footwear was supplied by
Adidas.
• In 1997, Adidas AG acquired the Salomon
Group who specialized in ski wear, because
with this acquisition Adidas also acquired the
Taylormade Golf company and Maxfli, which
allowed them to compete with Nike Golf.
44. Cont.
• Adidas has a branded
range of male and
female deodorants,
perfumes, aftershave
and lotions.
• "Impossible is Nothing"
is the current
mainstream marketing
slogan for Adidas.
45. Cont.
• For many years Adidas
creates all the balls for
FIFA World Cup. Name
of the last one is
Jabulani.
• Adidas also provides
apparel and equipment
for all teams in Major
League Soccer.
46. Cont.
• In 2005, Adidas introduced the Adidas 1, the
first ever production shoe to use a
microprocessor capable to perform 5 million
calculations per second.
• On 11 April 2006, Adidas announced an 11-
year deal to become the official NBA clothes
provider.