Ben & Jerry's targets young urban professionals through an environmentally friendly and philanthropic image. It positions itself as a healthier and more varied choice than Breyer's Ice Cream. Breyer's targets suburban families by promoting its affordability and variety of natural ice cream options. Haagen-Dazs targets high society consumers with an emphasis on superior quality, luxurious packaging and upscale retail locations.

1. Ben & Jerry’s By Vince Alagna

2. Positioning Statement Ben & Jerry’s Ice Cream is the choice for Young Urban Professionals because it is all-natural brand that helps the environment. Ben & Jerry’s Ice Cream is better than Breyer’s Ice Cream because it is not only all-natural and therefore better than you, but its also a philanthropic company.

3. Household Age Total Consumption Index

4. Product Positioning Statement It is for Young Urban Professionals who want a trendier and healthy choice of food. Ben & Jerry’s is an ice cream that provides different, all-natural, and delicious choices, unlike Breyer’s Ice Cream, which is not always organic and only offers a limited variety of ice creams.

5. Race-Total Consumption Index

6. For Ben and Jerrys

7. 360 Insights Analysis: Ben & Jerry’s Intended Market: Young Urban Professionals who live in urban high society and cosmopolitan suburban environments, who make $100k + a year Main Message: Respect for the environment as well as giving back to the community Brand Personality/Type: Creative and inspiring with over 30 flavors! Key Tactics: Promote products through their philanthropy by giving back to the community through their organizations

8. 360 Insight Analysis: Breyer’s Intended Market: Suburban Families Main Message: All natural and affordable, good for the entire family Brand Personality/Type: Simple, and all-American brand Key Tactics: Offers a variety of types of ice creams to distribute their flavors. All-Natural, Regular, Low Fat, Frozen Yogurt, etc.

9. 360 Insight Analysis: Haagen-Dazs Intended Market: Urban High Society Main Message: The quality of Haagen-Dazs cannot be compared to by any other ice cream brand Brand Personality/Type: Super-Premium Ice Cream Key Tactics: The packaging and displays. The ice cream shops it is sold in. Posh style.

10. Consumer Profile

11. Consumer Profile

12. Consumer Profile