Business plan for F'soda

1. Dragons’ Den
Alsha Patel, Ethan Li, Goldie Wong, Ryan Po

2. Brainstorming ideas
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3. Our product
Purpose
Provide a unique and special drink for
students.
Function
Energise students
Hydration
Quality
Good Quality
Company Name
F’soda
Product
Soda that tastes like food.

4. Design and Visuals
Serving size
Small servings of only
200ml.
Taste
Variety of different unusual
flavours.
Packaging
Small clear plastic bottles
with Logo on it.
F’soda Food flavoured soda
Logo
F’soda
Food flavoured soda
Colour of soda

5. Flavours? (ideas)
● Herbs
● Skittles
● Salad
● Bacon
● Pizza
● Cheesecake
● Gummybears
● Curry
● Chilli
● Oreo
● French Fries
● Chocolate
● Coffee
● Lemon
● Cookie
● Peanut butter
● Tea
● Tomato
● Beetroot
● Lettuce
● Burger
● Cup noodles

6. Target Audience
10’s & 11’s
at
Island School
How is it fit for audience?
Students in Year 10 and 11 are interested in trying
new things especially foods and beverages, so we
decided to combine them together.
Why we think they will purchase it?
Flavours of F’soda are attractive and unique
catching many people’s attention. Unlike most soda’s
that are sweet we introduce a wide variety of
flavours (sweet, sour, spicy) to meet more customer’
s needs.

7. Promotion
Bulletin E-mail Poster ISLE

8. Price Place
$12.00 per bottle Install a F’soda vending machine
outside Island Cafe.

9. Plan
Initial Investment:
50 x Plastic Bottles = $50
10L x Cans of Soda Water = $161
Ingredients and Flavoring = $100 (approx)
Total Initial Investment = $311
Estimated Rewards from
First Batch
Net Sales = $12 x 50 = $600
Profit = $600 - $311 = $289
48%

10. Sustainability of Business
This business is solely focused on the curiosity of teenagers. As this will be regarded by
teenagers as a funky and fun drink, it would certainly not last long as a frequently purchased
product. Trends can be extremely powerful as they can attract a whole crowd in a short
amount of time. Another speciality of trends is that they can also start and end in a short span
of time, so businesses targeting to exploit trends will have to focus on their timing when
building businesses upon them.
F’soda is a business exploiting the curiosity of teenagers. Normally, people would not want to
drink sodas with such weird flavors, but if it is just for once or twice, people would be more
than willing to try it out of curiosity. If we can take advantage of this curiosity and earn as
much while the trend is still going, money can be earned.