Old Monk is India's most popular dark rum brand. It has been produced since 1954 and is known for its consistent taste despite not spending much on marketing. While Old Monk was once India's top-selling spirit, its sales have declined in recent years as competitors like McDowell's have engaged in more promotion. However, Old Monk still has many loyal customers and acquiring the brand could help boost its sales again through improved branding and positioning strategies.
The document discusses establishing a market for Old Monk rum mixed with Thums Up cola in the United States by targeting various demographic groups known to drink hard alcohol such as college students, blue collar workers, and adventurous hobbyists. It provides strategies for sponsoring university parties, targeting bars frequented by laborers and countryside residents, and offering special deals for niche cult groups in order to storm the US market with an affordable pre-mixed Old Monk rum and cola drink.
This document provides information about the soft drink Sprite. It discusses that Sprite is a lemon-lime flavored, caffeine-free soft drink produced by Coca-Cola. It was introduced in the United States in 1961 as a response to the popularity of 7 Up. Sprite comes in silver, green, and blue cans or green bottles with green and blue labels. The document also discusses Sprite's positioning as Coca-Cola's number 2 global brand behind Coca-Cola. It is Coke's largest brand in China and number 2 in India. The document discusses Sprite's past marketing campaigns and slogans over time that targeted teenagers. It provides recommendations for how to position the Sprite brand in India by connecting with youth in a simple,
Sales And Distribution Strategy Of PepsiCoSuryadev Maity
SMV Beverages Pvt. Ltd is a beverage company located in Odisha, India that was incorporated in 1967. Their mission is to produce beverages and provide financial returns to investors while supporting employees, partners, and local communities. They have a production capacity of 46 lakh crates annually and distribute products like Pepsi, Mirinda, 7Up and Mountain Dew across Odisha through direct delivery to retailers and indirect delivery through distributors and dealers. Their distribution network includes depots, routes, vehicles and sales representatives that aim to deliver 1200 crates per day to retailers in Cuttack city.
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
A Study on Consumers' Preference Towards Soft Drink ProductsSanthosh Madheswaran
This document summarizes a study on consumer preferences for soft drink products in India. It finds that Coca-Cola has the largest market share for carbonated soft drinks and fruit drinks. The study analyzes consumer purchase behaviors, brand preferences, and perceptions of different Coca-Cola products. It finds that taste is the biggest influence on purchases and that Maaza and Coca-Cola are perceived to have the best taste. The study also examines advertising and celebrity endorsements of different brands. It provides suggestions for Coca-Cola to improve products with lower satisfaction and increase availability and promotions of certain brands.
Mountain Man Brewing Co. is a market leader in West Virginia that produces one beer called Mountain Man Lager. To remain profitable amid a 2% revenue decline, the company is considering launching a light beer called Mountain Man Light to tap into the growing light beer segment. This would involve new product development, marketing, and costs of $1.65 million. The strategy could increase revenue but faces risks of high costs, competition, and difficulty building a new brand.
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
Cadbury began operations in India in 1948 and today has 5 manufacturing facilities and 5 sales offices. Cadbury enjoys over 70% value market share in India, the highest for any Cadbury brand worldwide. The document proposes introducing "BeerCules", a beer brand by Cadbury, to diversify into the alcohol industry. It provides details on the beer market in India such as categories, pricing, popular brands and marketing challenges due to regulations. The marketing and sales strategies outlined target different segments and focus on brand association, partnerships and festivals to promote trial of the new product.
The document discusses establishing a market for Old Monk rum mixed with Thums Up cola in the United States by targeting various demographic groups known to drink hard alcohol such as college students, blue collar workers, and adventurous hobbyists. It provides strategies for sponsoring university parties, targeting bars frequented by laborers and countryside residents, and offering special deals for niche cult groups in order to storm the US market with an affordable pre-mixed Old Monk rum and cola drink.
This document provides information about the soft drink Sprite. It discusses that Sprite is a lemon-lime flavored, caffeine-free soft drink produced by Coca-Cola. It was introduced in the United States in 1961 as a response to the popularity of 7 Up. Sprite comes in silver, green, and blue cans or green bottles with green and blue labels. The document also discusses Sprite's positioning as Coca-Cola's number 2 global brand behind Coca-Cola. It is Coke's largest brand in China and number 2 in India. The document discusses Sprite's past marketing campaigns and slogans over time that targeted teenagers. It provides recommendations for how to position the Sprite brand in India by connecting with youth in a simple,
Sales And Distribution Strategy Of PepsiCoSuryadev Maity
SMV Beverages Pvt. Ltd is a beverage company located in Odisha, India that was incorporated in 1967. Their mission is to produce beverages and provide financial returns to investors while supporting employees, partners, and local communities. They have a production capacity of 46 lakh crates annually and distribute products like Pepsi, Mirinda, 7Up and Mountain Dew across Odisha through direct delivery to retailers and indirect delivery through distributors and dealers. Their distribution network includes depots, routes, vehicles and sales representatives that aim to deliver 1200 crates per day to retailers in Cuttack city.
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
A Study on Consumers' Preference Towards Soft Drink ProductsSanthosh Madheswaran
This document summarizes a study on consumer preferences for soft drink products in India. It finds that Coca-Cola has the largest market share for carbonated soft drinks and fruit drinks. The study analyzes consumer purchase behaviors, brand preferences, and perceptions of different Coca-Cola products. It finds that taste is the biggest influence on purchases and that Maaza and Coca-Cola are perceived to have the best taste. The study also examines advertising and celebrity endorsements of different brands. It provides suggestions for Coca-Cola to improve products with lower satisfaction and increase availability and promotions of certain brands.
Mountain Man Brewing Co. is a market leader in West Virginia that produces one beer called Mountain Man Lager. To remain profitable amid a 2% revenue decline, the company is considering launching a light beer called Mountain Man Light to tap into the growing light beer segment. This would involve new product development, marketing, and costs of $1.65 million. The strategy could increase revenue but faces risks of high costs, competition, and difficulty building a new brand.
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
Cadbury began operations in India in 1948 and today has 5 manufacturing facilities and 5 sales offices. Cadbury enjoys over 70% value market share in India, the highest for any Cadbury brand worldwide. The document proposes introducing "BeerCules", a beer brand by Cadbury, to diversify into the alcohol industry. It provides details on the beer market in India such as categories, pricing, popular brands and marketing challenges due to regulations. The marketing and sales strategies outlined target different segments and focus on brand association, partnerships and festivals to promote trial of the new product.
1) Parle-G is India's largest selling biscuit brand that has been in business for over 80 years.
2) It has grown to have a 40% market share in the biscuit industry and 15% in the confectionary market in India.
3) The product life cycle of Parle-G shows that it is currently in the growth stage, with rapid sales increases, high advertising, and growing competition from other brands looking to gain market share.
The Sprite Boy was originally used to represent the fizziness of Sprite soft drinks. It helped communicate that "COKE" referred only to Coca-Cola products. The success of the Sprite Boy mascot led to the drink being named "Sprite."
Sprite differentiated itself through humor and attention-grabbing communication strategies. It portrayed an upbeat, carefree personality positioned as a refreshing drink suitable for all temperatures.
When product differences are difficult to create, brands must rely on memorable symbols and imagery to resonate with customers and distinguish themselves competitively. Sprite's mascot and messaging focused on drawing attention and retention through lightheartedness.
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when a new competitor, Garnier, launched. Nielsen applied its "Winning Brands" solution to examine Pantene's brand equity, market share, loyalty, personality, pricing, and shopping behavior. The analysis found that consumers were highly involved but used habitual shopping modes. It identified Pantene's main competitors and opportunities to trigger consumers to reevaluate their brand choices through improved promotions and packaging changes to better position Pantene's brand personality.
Cola wars continue coke and pepsi in 2006-1Hye Joo Lee
The document discusses the ongoing competition between Coca-Cola and Pepsi in the carbonated soft drink industry. It provides background on the industry structure, noting that Coke and Pepsi dominate as concentrate producers while bottling operations are carried out by other companies. The intense rivalry between Coke and Pepsi has driven up advertising spending and innovation, strengthening their brands while weakening smaller competitors. Despite declining demand for sugary drinks, Coke and Pepsi may be able to sustain profits by diversifying their product lines and marketing to address health consciousness.
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
1. The document discusses the chocolate industry in India, with a focus on Cadbury Dairy Milk. It provides market share information for Cadbury, Nestle, and others.
2. It then analyzes Cadbury's product line evolution over time, from its introduction in India in the late 1940s to its current product portfolio and marketing strategies.
3. Key Cadbury products discussed include Dairy Milk, Perk, Gems, and 5-star. The document outlines Cadbury's segmentation, targeting, positioning, and promotional strategies over the years for these brands.
This document discusses various perceptual mapping techniques used in marketing research:
1. Perceptual mapping allows companies to visually position brands on maps based on how customers perceive them along key attributes like quality, price, etc. This helps identify target customer segments.
2. Semantic scaling directly asks customers to rate brands on attributes using numeric scales. It provides attribute importance data but has limitations like constrained response scales.
3. Multidimensional scaling statistically derives perceptual maps from pairwise brand similarity rankings. It requires extensive interpretation of ambiguous results.
Brand positioning & Bulls eye model - Mcd VatsalSachdev
MacDonald's has successfully positioned itself as a kids friendly, family brand through its appealing marketing strategies featuring an iconic clown mascot and vibrant color scheme. It offers fairly priced, kid-friendly happy meals and meal deals along with a fun, pocket-friendly dining experience. Through its global outreach and consumer-friendly approach, MacDonald's has established strong brand recognition and resonance as a young and friendly brand known for snacks and affordable options.
This document provides an overview of Pepsi's business strategy presentation. It outlines Pepsi's vision to be the world's best beverage company by providing outstanding quality, service, and value. The mission is to produce convenient foods and beverages to generate financial returns for investors while providing growth opportunities. The presentation evaluates Pepsi's internal strengths, like its brands and distribution network, and external opportunities, such as expanding into new markets and product categories. It also examines weaknesses, like declining market share, and threats from changing consumer tastes and competition. The conclusion states that Pepsi has maintained its position by understanding customers, ensuring quality, innovating products, expanding offerings, considering economic factors, and having impactful advertisements.
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
The document discusses strategic brand management for the Sprite brand. It includes an agenda covering topics like brand audit map, history, personality, customer segmentation, positioning, promotional campaigns, competition, metrics and recommendations. The brand aims to own all pillars of South African hip hop culture and provide a platform for youth expression. It targets 16-19 year olds and focuses on leveraging hip hop to showcase self expression and help consumers maintain their cool in intense moments.
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.
Haldiram's began as a small shop in Bikaner, India in 1937 and has since expanded into a large food empire. It is now one of the largest snack food companies in India with annual sales of over 4224.8 crores INR. Haldiram's has manufacturing plants across India and exports products to over 25 countries. The company focuses on delivering traditional Indian snacks and sweets using high-quality ingredients. It utilizes word-of-mouth promotion and point-of-purchase advertising. Haldiram's faces high competition from large companies like PepsiCo but maintains its market leadership through quality standards and focus on regional tastes.
The document provides an overview of Cadbury, a global confectionery company founded in Birmingham, England in 1824. It discusses Cadbury's history and growth, product lines, marketing strategies, organizational structure, objectives, and competitors. Key facts include that Cadbury manufactures chocolate bars, cakes, ice cream and drinks and is a leader in the confectionery industry worldwide.
Ajanta Packaging is one of the top suppliers of glass bottles in India with over 50 employees and $100 million in annual revenue. However, the glass bottle industry faces stiff competition from other packaging materials and options that have entered the market in recent years. With many companies shifting to PET bottles, tetra packs, and flexible packaging to reduce costs and improve durability, Ajanta's revenue comes 95% from glass bottles, making it highly dependent on a saturated market.
The global wine industry has undergone significant changes in recent decades as New World producers have gained market share from traditional Old World producers. Specifically, the Judgment of Paris tasting in 1976 put California wines on the map and challenged French dominance. By 2007, New World wineries accounted for 14 of the top 20 global brands. Both New and Old World producers now face challenges of global oversupply. To regain market share, experts recommend that Old World producers focus on exports like China and the US, utilize innovative New World techniques, streamline regulations, and invest heavily in branding.
The document analyzes the market for real fruit juices in India. It segments the market geographically, demographically, and by behavior. The target market is urban/suburban youth and adults who are quality oriented. It positions the product as 100% real fruit with quality and hygienic packaging. The document also analyzes competitors like Tropicana and Frooti and suggests new product ideas like kids' juices, juices for pregnant women, fruit soda, and fruit powder sachets.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
Cadbury Dairy Milk has become synonymous with chocolate in India through effective positioning strategies. It has associated itself with emotions, celebrations, and achievements through memorable ad campaigns. By introducing variants, it provides reasons for repeat purchases and caters to anyone and everyone by portraying that every time is a time for Dairy Milk. With widespread availability and affordable pricing, it has become ingrained in Indians' moments of joy and is considered the benchmark for chocolate taste in India.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
this a seminar which covers a range of topics, 101 vodka, key facts about Ciroc and Ketel One vodka, Current Cocktail trends, Mixology 101 and 10 cocktails that you can have on your menu tomorrow
This document provides information about various whiskey brands including Jack Daniel's, McDowell's No. 1, and Johnnie Walker. It discusses the products, pricing, promotion, placement, and market size/share for each brand. For Johnnie Walker specifically, it outlines the brand's history starting in 1820 when it was founded in Scotland. It discusses key aspects of Johnnie Walker's branding and marketing over the years that have contributed to its strong brand equity as the top-selling Scotch whiskey worldwide.
1) Parle-G is India's largest selling biscuit brand that has been in business for over 80 years.
2) It has grown to have a 40% market share in the biscuit industry and 15% in the confectionary market in India.
3) The product life cycle of Parle-G shows that it is currently in the growth stage, with rapid sales increases, high advertising, and growing competition from other brands looking to gain market share.
The Sprite Boy was originally used to represent the fizziness of Sprite soft drinks. It helped communicate that "COKE" referred only to Coca-Cola products. The success of the Sprite Boy mascot led to the drink being named "Sprite."
Sprite differentiated itself through humor and attention-grabbing communication strategies. It portrayed an upbeat, carefree personality positioned as a refreshing drink suitable for all temperatures.
When product differences are difficult to create, brands must rely on memorable symbols and imagery to resonate with customers and distinguish themselves competitively. Sprite's mascot and messaging focused on drawing attention and retention through lightheartedness.
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when a new competitor, Garnier, launched. Nielsen applied its "Winning Brands" solution to examine Pantene's brand equity, market share, loyalty, personality, pricing, and shopping behavior. The analysis found that consumers were highly involved but used habitual shopping modes. It identified Pantene's main competitors and opportunities to trigger consumers to reevaluate their brand choices through improved promotions and packaging changes to better position Pantene's brand personality.
Cola wars continue coke and pepsi in 2006-1Hye Joo Lee
The document discusses the ongoing competition between Coca-Cola and Pepsi in the carbonated soft drink industry. It provides background on the industry structure, noting that Coke and Pepsi dominate as concentrate producers while bottling operations are carried out by other companies. The intense rivalry between Coke and Pepsi has driven up advertising spending and innovation, strengthening their brands while weakening smaller competitors. Despite declining demand for sugary drinks, Coke and Pepsi may be able to sustain profits by diversifying their product lines and marketing to address health consciousness.
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
1. The document discusses the chocolate industry in India, with a focus on Cadbury Dairy Milk. It provides market share information for Cadbury, Nestle, and others.
2. It then analyzes Cadbury's product line evolution over time, from its introduction in India in the late 1940s to its current product portfolio and marketing strategies.
3. Key Cadbury products discussed include Dairy Milk, Perk, Gems, and 5-star. The document outlines Cadbury's segmentation, targeting, positioning, and promotional strategies over the years for these brands.
This document discusses various perceptual mapping techniques used in marketing research:
1. Perceptual mapping allows companies to visually position brands on maps based on how customers perceive them along key attributes like quality, price, etc. This helps identify target customer segments.
2. Semantic scaling directly asks customers to rate brands on attributes using numeric scales. It provides attribute importance data but has limitations like constrained response scales.
3. Multidimensional scaling statistically derives perceptual maps from pairwise brand similarity rankings. It requires extensive interpretation of ambiguous results.
Brand positioning & Bulls eye model - Mcd VatsalSachdev
MacDonald's has successfully positioned itself as a kids friendly, family brand through its appealing marketing strategies featuring an iconic clown mascot and vibrant color scheme. It offers fairly priced, kid-friendly happy meals and meal deals along with a fun, pocket-friendly dining experience. Through its global outreach and consumer-friendly approach, MacDonald's has established strong brand recognition and resonance as a young and friendly brand known for snacks and affordable options.
This document provides an overview of Pepsi's business strategy presentation. It outlines Pepsi's vision to be the world's best beverage company by providing outstanding quality, service, and value. The mission is to produce convenient foods and beverages to generate financial returns for investors while providing growth opportunities. The presentation evaluates Pepsi's internal strengths, like its brands and distribution network, and external opportunities, such as expanding into new markets and product categories. It also examines weaknesses, like declining market share, and threats from changing consumer tastes and competition. The conclusion states that Pepsi has maintained its position by understanding customers, ensuring quality, innovating products, expanding offerings, considering economic factors, and having impactful advertisements.
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
The document discusses strategic brand management for the Sprite brand. It includes an agenda covering topics like brand audit map, history, personality, customer segmentation, positioning, promotional campaigns, competition, metrics and recommendations. The brand aims to own all pillars of South African hip hop culture and provide a platform for youth expression. It targets 16-19 year olds and focuses on leveraging hip hop to showcase self expression and help consumers maintain their cool in intense moments.
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.
Haldiram's began as a small shop in Bikaner, India in 1937 and has since expanded into a large food empire. It is now one of the largest snack food companies in India with annual sales of over 4224.8 crores INR. Haldiram's has manufacturing plants across India and exports products to over 25 countries. The company focuses on delivering traditional Indian snacks and sweets using high-quality ingredients. It utilizes word-of-mouth promotion and point-of-purchase advertising. Haldiram's faces high competition from large companies like PepsiCo but maintains its market leadership through quality standards and focus on regional tastes.
The document provides an overview of Cadbury, a global confectionery company founded in Birmingham, England in 1824. It discusses Cadbury's history and growth, product lines, marketing strategies, organizational structure, objectives, and competitors. Key facts include that Cadbury manufactures chocolate bars, cakes, ice cream and drinks and is a leader in the confectionery industry worldwide.
Ajanta Packaging is one of the top suppliers of glass bottles in India with over 50 employees and $100 million in annual revenue. However, the glass bottle industry faces stiff competition from other packaging materials and options that have entered the market in recent years. With many companies shifting to PET bottles, tetra packs, and flexible packaging to reduce costs and improve durability, Ajanta's revenue comes 95% from glass bottles, making it highly dependent on a saturated market.
The global wine industry has undergone significant changes in recent decades as New World producers have gained market share from traditional Old World producers. Specifically, the Judgment of Paris tasting in 1976 put California wines on the map and challenged French dominance. By 2007, New World wineries accounted for 14 of the top 20 global brands. Both New and Old World producers now face challenges of global oversupply. To regain market share, experts recommend that Old World producers focus on exports like China and the US, utilize innovative New World techniques, streamline regulations, and invest heavily in branding.
The document analyzes the market for real fruit juices in India. It segments the market geographically, demographically, and by behavior. The target market is urban/suburban youth and adults who are quality oriented. It positions the product as 100% real fruit with quality and hygienic packaging. The document also analyzes competitors like Tropicana and Frooti and suggests new product ideas like kids' juices, juices for pregnant women, fruit soda, and fruit powder sachets.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
Cadbury Dairy Milk has become synonymous with chocolate in India through effective positioning strategies. It has associated itself with emotions, celebrations, and achievements through memorable ad campaigns. By introducing variants, it provides reasons for repeat purchases and caters to anyone and everyone by portraying that every time is a time for Dairy Milk. With widespread availability and affordable pricing, it has become ingrained in Indians' moments of joy and is considered the benchmark for chocolate taste in India.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
this a seminar which covers a range of topics, 101 vodka, key facts about Ciroc and Ketel One vodka, Current Cocktail trends, Mixology 101 and 10 cocktails that you can have on your menu tomorrow
This document provides information about various whiskey brands including Jack Daniel's, McDowell's No. 1, and Johnnie Walker. It discusses the products, pricing, promotion, placement, and market size/share for each brand. For Johnnie Walker specifically, it outlines the brand's history starting in 1820 when it was founded in Scotland. It discusses key aspects of Johnnie Walker's branding and marketing over the years that have contributed to its strong brand equity as the top-selling Scotch whiskey worldwide.
The document discusses various types of alcoholic beverages. It explains that alcohol is obtained through the fermentation of sugars in fruits and grains by yeast, and sometimes further purified through distillation. Common examples of alcoholic beverages produced by fermentation include wine, beer, cider, and sake. Spirits like brandy, whiskey and rum involve both fermentation and distillation. The document provides details on the production processes and key characteristics of various popular beverages such as wine, beer, gin, vodka, tequila, rum, brandy, cognac, calvados, whiskey, and liqueurs.
Beer is made from natural home grown products.
The art required of the brewer is to choose his materials, control the processes according to the customer demands.produce beers of even quality under each label.
always within the limits imposed by commercial considerations, government regulations
Beer is defined as a fermented alcoholic beverage made from grains like barley and flavored with hops. The brewing process has a long history dating back thousands of years to ancient Babylon and Egypt. Modern beer includes various styles like ales, lagers, stouts, and IPAs which are produced all over the world using barley, hops, yeast, water, and sometimes additional grains or sugars. The production process involves steps of malting, mashing, boiling, fermenting, conditioning, and packaging the beer. [/SUMMARY]
Beer is an alcoholic beverage made from grains like barley that is flavored with hops. The brewing process has been traced back thousands of years to ancient Babylon and Egypt. Beer styles like ale and lager developed, distinguished by using top-fermenting or bottom-fermenting yeast. The key ingredients of beer - barley, hops, yeast, and water - each contribute important flavors and characteristics to the final product. The production process involves steeping, malting, mashing, boiling, fermenting and conditioning the beer over several weeks. Common beer types include pilsner, lager and ale, which vary in color, body and alcohol content.
Beer is an alcoholic beverage made from grains like barley, wheat and rice that is flavored with hops. The document discusses the history of beer brewing from ancient Babylon to modern times. It details the key ingredients of beer - barley, hops, yeast, water and sugar - and explains the brewing process which involves steeping, malting, fermentation and other steps. The document also covers different beer styles like lager, pilsner and ale which are categorized based on the type of yeast and flavors used.
This document provides an overview of wine, including its history, types, production process, and naming conventions. It discusses how winemaking began in ancient times and was introduced to the New World. The main types of wine are red, white, rosé, sparkling, and fortified wines. Production involves fermenting grapes, with yeast converting the sugar into alcohol. Wines get their names based on the predominant grape variety, place of origin, or brand. Corks are commonly used to seal bottles, though there is debate around alternative closures.
The document provides information about the Carlsberg brewery and beer industry. It discusses the history of Carlsberg, founded in 1847 in Denmark. It also outlines the brewing process, types of Carlsberg beers including Pilsner, Bock and Edge. Global sales figures are presented showing Carlsberg sells over 114 million bottles daily worldwide. The document then shifts to discuss United Breweries and the Kingfisher brand, including its market share, classifications of beer and competitors in India. A SWOT analysis of Kingfisher beer is also presented.
Global Wines Direct was established in 2009 to sell drinks to retailers and restaurants. Through research, they identified an opportunity to develop an Asian-inspired house wine brand called Himalaya to complement Asian cuisine. Himalaya wines are produced in La Rioja, Spain from Tempranillo and other grapes, and aged for 3-6 months to ensure quality. The brand has since expanded distribution across the UK and Europe to Asian restaurants and importers.
Global Wines Direct was established in 2009 to sell drinks to retailers and restaurants. Through research, they identified an opportunity to develop an Asian-inspired house wine brand called Himalaya to complement Asian cuisine. Himalaya wines are produced in La Rioja, Spain from Tempranillo and other grapes to provide good quality at an affordable price point. The brand has since expanded distribution across the UK and Europe to Asian restaurants, bars, and importers.
Beer is made through the centuries-old process of fermenting sugared water using barley, hops, yeast and water. It provides nutritional benefits and was important in history where water quality was poor. The main ingredients - barley, hops, yeast and water - each contribute different flavors and characteristics to beer. Barley provides body, malt flavors and color. Hops add bitterness, aroma and foam stability. Yeast is the microorganism that produces alcohol and carbon dioxide through fermentation. Water quality also influences beer flavors. There are many styles of beer divided into ales, which are top-fermenting, and lagers, which are bottom-fermenting. The craft beer market
1) Kingfisher beer is India's largest selling beer brand and has a 50% market share nationally.
2) It is sold in over 60 countries and on international flights, with every third beer sold in India being a Kingfisher.
3) Kingfisher uses aggressive advertising, sponsoring sports events, and releasing swimsuit calendars to promote the brand within restrictions on alcohol advertising.
The document discusses the history and production of vodka. It notes that vodka's origins can be traced back to 900 AD in Eastern Europe. The raw materials, fermentation, distillation, filtration and flavoring processes involved in vodka production are described. Vodka is now one of the most popular spirits in the US, with over 1 in 4 bottles sold being vodka and 44 million cases sold per year. Flavored vodkas were introduced in the 1980s and can be flavored through various methods like steeping fruits in vodka.
This document provides an overview of various alcoholic beverages including spirits, beers, wines, and mixed drinks. It discusses the fermentation and distillation processes used to produce alcoholic beverages. Specific spirits like vodka, gin, rum, whiskey, and tequila are examined in terms of their production methods, common varieties, and flavor profiles. The document also covers standards for classifying and labeling alcoholic beverages.
This document provides an overview of various types of alcoholic beverages including spirits, beers, wines, and mixed drinks. It discusses the fermentation and distillation processes used to produce alcoholic beverages. Specific spirit categories like whiskey, rum, tequila, brandy, vodka, gin, and liqueurs are defined. The document outlines the key ingredients and production methods for many common spirits.
Cheers is Nepal's first online beverage delivery company offering over 120 international and domestic brands. It was founded to provide convenient delivery of customers' favorite alcoholic beverages to their homes given busy modern lifestyles. Cheers' mission is to lower consumer costs through excellent online and phone-based delivery services. They aim to become an iconic Nepalese brand and develop effective e-commerce and delivery systems while maintaining a professional team dedicated to quick responses. The company offers a wide range of beverages including whisky, vodka, rum, brandy, gin, beer and wine.
- Beer has been brewed for over 7,000 years, originating in ancient Mesopotamia. It is made by fermenting grains like barley with hops.
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2. What is Dark Rum?
• Also referred to as Heavy body rums
• Made by aging the clear rum in charred oak barrels
• Possessing a greater flavour than White Rum or even Gold Rum
• Usually in deep brown colour and strong but sweeter taste
• Regularly flavoured with caramel, spices, molasses, vanilla and other
subtle flavourings
3. How Rum is made
• Rum production first begins with Sugarcanes
• Mature sugarcanes are harvested by hands
• The cane is then crushed in a mill
• The crushing of the cane helps to extract the juice from the pulp
• The crushed pulp waste is then burned to generate power to crush
the cane and sometimes to heat a distillation column
• Now that you have the sugar cane juice, three different things can
happen – 1
• One can proceed directly to fermenting and distilling, which is
popular in French west indies
2
• One can cook down and concentrate the sugar cane juice into syrup
and the syrup is then fermented and distilled
3
• One can process the juice into molasses and crystallized sugar. The
crystallized sugar is sold as a sweetening product, and the molasses is
sold to a distillery to be fermented and distilled into rum
4. Contd..
• The next step is fermentation, which varies by distillery, and is of two
types- Natural and Laboratory like.
• Then comes distilling in which fermented liquid is heated in a sealed
vessel to approximately 175 degrees Fahrenheit, evaporating the alcohols
from the liquid. The alcohols are then re-condensed and collected,
yielding the raw spirit
• The distilled raw spirit will be between 70% and 95% alcohol by volume
• Some rum, are simply bottled and sold. Most rum is aged and some rum
gets infused with herbs, fruits, and spices or deliberately blended with
juices or extracts to produce a flavoured rum product. Most rum is diluted
with water to 40%-50% alcohol by volume
5. Which part of the country is it popular in?
• India – drinking a massive amount of dark rum as compared
to rest of the world
• More than 400 million litres a year
• From the observations of the “off trade” it was found that
almost majority of the drinking population prefers Old
Monk over other Brands
• Moreover Old Monk has a long trail of brand loyal
customers, which makes it the choice of all the segment
7. Introduction
Honoured all over the world, Old Monk had been awarded gold medals
at Monde World Selections since 1982. Its a classic 7 years blended
dark rum. With the first drop of Old Monk Rum, the sheer aroma of
distilled cane sugar grown in lush green fields of India, stirs up the age
old legend. Old Monk Rum is a form of the legendary 'Some-ras'of
India's century’s old scriptures--The Drink of Gods and Lords of India.
“Old monk is to liquor as Bullet is to motorcycles”
8. Contd..
• One of the oldest and best selling rum all over the world
• Producer Mohan Meakin established a distillery with help of Edward Dyer at
Kasauli in the Himalayan mountains
• They initially engaged themselves in the production of Lion Beer – which was
appreciated as high quality beer
• Later in 1954, Mohan Maekin introduced the ‘Old Monk Rum’ to the world
• Old Monk is a 7 years old blended velvet smooth dark rum
• Launched in 1954
• Ever since its launch the most famous variant has not changed- not in design,
not in packaging and most importantly Taste
• Produced in Ghaziabad, Uttar Pradesh
• Available in all parts of India
9. Mohan Maekin Ltd.
• A multi-faceted business house with a turnover exceeding INR 400
crores
• Producer Mohan Meakin established the very first Brewery with
help of Edward Dyer at Kasauli in the Himalayan mountains
• Within the same century H.G.Maekin along with E.Dyers launched
the Lion Beer at a rock bottom price
• The Beer played its valuable part by keeping the soldiers of the
allied nations in perfect pep and cheer
• In 1980, the company got its name- ‘Mohan Maekin Ltd.’
• Earlier it was known as ‘Mohan Maekin Breweries Ltd.’
10. Units of Mohan Maekin Ltd.
• Old Monk owns 6 distilleries in India and abroad
Kasauli (H.P.) Distillery (Producing Malt Spirit)
Lucknow (U.P.) Distillery & Spirit Bottling Plant
Mohangram P.O. Bhankarpur Distt. Mohali (Punjab) Spirit Bottling Plant
Mohan Nagar (Ghaziabad) (U.P.) Brewery
Distillery
Glass Factory
Food Products Factory
Fruit Juice Factory
Mineral Water Division
Malt Extract Unit
Ice Factory
Cold Storage
Mohan Engineering Works
11. Products
WHISKIES- Summer Hall, Colonel's Special, Golden Eagle, Top Brass, Diplomat Deluxe, Black
Knight, Solan No.1, Cellar 117, MMB & Blue Bull
BEERS- Golden Eagle Lager, Golden Eagle Deluxe Premium, Lager, Gold Lager Beer (Herbal
Beer), Golden Eagle Super Strong Beer, Gymkhana Premium Lager, Asia 72 Extra
Strong Lager, Black Knight Super Strong, Solan No.1 Premium Beer, I Q Beer, Lion
Beer, Meakins 10000 Super Strong, Old Monk Super Strong
BRANDIES- Triple Crown, Doctor's Reserve No.1, D.M., MMB
RUMS- Old Monk Supreme Rum, Old Monk Gold Reserve Rum, Old Monk XXX Rum, Old
Monk Deluxe XXX Rum, Old Monk White Rum
GINS- Big Ben London (Export Quality)
JUICES- Mohun's Gold Coin Apple Juice
MINERAL WATER- Golden Eagle Mineral Water, Mohun's Mineral Water
BREAKFAST FOODS- Mohun's New Life Corn Flakes, Mohun's Wheat Porridge, Mohun's Wheat Flakes,
Mohun's Wheat Dali
VINEGARS- Mohun's Brewed Vinegar, Mohun's Non-Fruit Vinegar
12. Rum Variants
• Old Monk Supreme Rum
• Old Monk Gold Reserve Rum
• Old Monk XXX Rum
• Old Monk Deluxe XXX Rum
• Old Monk White Rum
13. Old Monk Supreme Rum
• Aged for 12 years
• Blended with highly matured spirits
• Comes in a special bottle with a shape of standing monk
• The top head of the monk is the bottle’s cap which doubles up as a
peg measure
• A 750 ml bottle of old monk supreme contains 42.8% alcohol & is
available in Haryana for ₹600
14. Old Monk Gold Reserve Rum
• Like Old Monk Supreme, it is also aged for 12 years
• A 750 ml bottle of old monk supreme contains 42.8%
alcohol & is available in Haryana for ₹550
• Blended with highly matured spirits
15. Old Monk XXX Rum
• The surface of the bottle is textured which helps you to get the grip
• Awarded gold medals at Monde World Selections since 1982
• Its a classic 7 years blended dark rum
• A 750 ml bottle of old monk supreme contains 42.8% alcohol & is
available in Haryana for ₹220
16. OLD Monk White Rum
• Aged for 7 years
• Blended with mature spirits
• A 750 ml of Old Monk white rum is available in Haryana for
₹350
17. Segmentation
Geographic
India (where it is
produced)
Global Presence
(rest of the world)
Demographic
Gender- primarily
Male
Age- middle to older
aged segment
25-55 years old
Income- middle to
high income
segment
Behavioural
Preference of hard
liquor
Loyalty of the
customers
Psychographic
Lifestyle – regular
drinkers and those
having it 1-2 times a
week
Adventurous social
class
18. • Bacardi black is majorly being preferred by the upper segment of the society
• Old Monk is the choice for the people of the middle segment, however, Old
Monk is having a long trail of brand loyal customers, which makes it the
choice of the majority of people in all the three segments
• Whereas, McDowell’s is preferred amongst the people of the lower segment
Quart – ₹350, pint-
₹180, nip - ₹100
Quart - ₹300, pint -
₹160 , nip - ₹100
Quart - ₹300, pint- ₹160,
nip - ₹100
19. • If we talk about gender, majority of males prefers dark rum
• However, as per the salesmen at the outlets, an average of 30% of
the females on an annual basis, were visiting the outlets for DARK
Rum
• Talking about the age group, Bacardi Black is preferred mostly by
the younger generation (below 35/40)
• Old Monk is preferred is usually by the people of all age group due to
the heavy amount of brand loyal customers that the brand is having
• Whereas, McDowell’s is preferred by the older generation of the
country (above 40)
20. Q Which variants sell more in Old Monk and
McDowell’s?
• In Old Monk, Old Monk XXX Rum is the first preference of
the customers, which is also the highest selling rum variant
in the country
• In McDowell’s, the McDowell’s Celebration rum is the most
preferable rum variant amongst the customers
21. SKU’s
• Bacardi black – Pint and Nip being majorly preferred by the
consumers
• Old Monk – Quart, Pint, Nip and Miniature
• McDowell’s – Pint and Nip
22. Decline of Sales of Old Monk
• A decade back, old monk was the India's biggest selling
spirit brand
• But now Old Monk sells just one fourth of it Rival Brand –
‘McDowell’s’
• Had a decline of 11% in sales in the year 2012
• Industry estimates suggests that the Old Monk will sell less
than 4m cases in the coming years as compared to the sale
of 8m cases in the year 2002
23. Reasons for the Decline
• The manufacturer had never spent much on the positioning,
branding or marketing of the product
• Moreover Old Monk had reduced its prices over the recent
years which make Old Monk a choice for the lower segment
• McDowell’s took the advantage of the same by pricing
themselves 20% above the Old Monk
24. Acquisition as an Option
• Despite declining sales, Old Monk still has a huge number of
brand loyal customers
• A survey conducted on 650,000 people in 12 cities stated
that 80% of them preferred Old Monk and Bacardi over
other brands
• If done some branding and positioning, the brand can hit up
like a rocket
• Hence, Old Monk could be one of the best option for
acquisition
25. Old Monk Promotions Till Date
• One of the most proffered Rum by Indians
• Old Monk never believed in Surrogate Advertising like
other liquor brands
• They focused on making Old Monk available almost
everywhere through a well established network of
distributers
• Popularity was dependent on the loyalty of customers and
Word of Mouth (WoM)
26. Future Promotion Plans
The promotion of the brand will be done in 2 ways:
• Online Promotions
• On Ground Promotions
28. Looking Ahead
– They aim to create a single platform on Facebook that
would allow all the members of these various groups to
come together. What this would enable is to have a
common meeting point to the consumers and fans of
the brand. Information and offers can be passed on
from here.
– They would create an official fan page and community.
29. The Wise Old Monk Speaks
– They would have a Twitter account with regular
tweets from the ‘Wise Old Monk’.
– Tweets would include new recipes using Old
Monk, wise sayings, quotes, etc.
30. Website
They aim at creating a official Old Monk website that creates for us a virtual
space to connect and communicate to the younger generation of Old Monkers.
The website would include:
• The Monk Hotspots (this will feature review of various bars across different
cities)
• Different type of contests that would have discount coupons and merchandise
as prizes
• Recipes of various mixes and cocktails using Old Monk
• A special section for music that would have songs that would fit the genre of Old
Monk
• The Shop Zone which would sell exclusive and limited Old Monk merchandise
32. Activations
• These activations would happen in selected bars that have
been featured in the Monk Hotspot section of the website.
• There would be contests and games which would revolve
around Old Monk.
• Allows people to interact more closely with the brand and
gives them a chance to win exclusive Old Monk prizes.
33. In-store Promotions & Branding
There would be in-store and branding promotions that would take
place to boost the awareness and sales of the brand. These would
include:
• Danglers
• Counter top & shelf stickers
• Special offers if a customers purchases more than a specific number
of bottles
• Scratch card contests
34. New Variants
Mohan maekin is now planning to give its bottles a new
avatar, where in the bottles will soon flaunt a fancy sticker
labels to enhance their look. They are also planning to
launch two new variants of Old Monk that would be in
direct competition with Bacardi Breezer. This would be pre-
bottled, ready to drink mixes that contains Old Monk. The
two new variants are:
• Old Monk Regular (Old Monk + Coke)
• Old Monk Twist (Old Monk + Coke + Lime)
35. Growth of McDowell’s No.1 Celebration Rum
Launched in 1991, today McDowell's No.1 Celebration Rum sells in excess of 14 million
cases with a reach across 13 countries that, makes Celebration the 2nd largest selling dark
rum in the world. Part of the McDowell's franchise with the highest FMCG retail value of
₹8300 crores, Celebration Rum is the largest selling rum in India, with a market share of
45% and growing. The proud recipient of several prestigious awards, Celebration Rum
owes it success largely to the high quality standards that McDowell's No.1 Celebration
Rum provides its consumers and this has been recognized at the highest International
level.
McDowell's No.1 Celebration Rum has won the following awards for its blend
– Silver from the Beverage Tasting Institute, Chicago, USA, in 2008
– Bronze at the Monde Selection 2006
– 2 Stars at the ITQI Awards 2006
– Silver at the IWSC 2005
36. Reasons for Growth
• The exceptional increase in demand for rum in North India
(Punjab, Haryana, Delhi, Chandigarh, Bihar, Gujrat) during
winters, have increased the sales of the McDowell’s rum
• Celebration operate in a price range of ₹160 to ₹170 per
bottle across the country, except in Tamil Nadu which
makes it affordable for the lower segment too
• The marketing and the promotional strategy of Celebration
is also better than that of McDowell’s. After all we have Shah
Rukh Khan promoting the brand in India
37. Learnings for Bacardi Black
• Maybe sometime, excessive marketing and positioning is not everything that an
alcohol brand requires to increase its sales, as seen in the case of Old Monk Rum
• Bacardi Black can be referred as Laggards as it is a Rum brand which was
launched in the Indian Market at a very later stage, when OM and McDowell’s
had already positioned themselves in the in the minds of the consumers
• OM took the first mover advantage by launching themselves in India during
1930’s, due to which people in India associate OM with a rum which is a legacy
since a way back and that it was also drank by our ancestors
• BB should also target those above 40 years of age, as it is majorly popular
amongst the youth of the country and not the older generation
38. Few Promotion Strategy
• Engage customers in sampling through an interesting
mechanism (learning from Frito lays and Bourneville)
• organise contests and games which would revolve around
Bacardi Black at select Bars and Clubs
• can start - Bacardi call initiative
39. Suggestions from Salesmen
• Improvisation in tasting notes and aroma
• To run a GWP drive on Bacardi Black(eg. Bacardi black and
coke/merchandise)
• Drive aggressive salesmen incentive schemes
• To increase promoter led promotions at wine shops
41. Introduction
Ron Zacapa is a premium rum produced in Guatemala by
Rum Creation and Products, a subsidiary of Industrias
Licoreras de Guatemala, and distributed and marketed
by Diageo (2008). Zacapa was created in 1976 to celebrate
the centenary of the foundation of Zacapa, a town in
eastern Guatemala.
42. How is it made?
• The plantation of the rum is located on the volcanic plains of Retalhuleu, 1148ft
above sea level in south-western Guatemala
• Due to the fertile, acidic soil and year-round sunshine, no other place in the world is
better suited to the cultivation of sugar cane
• Most rums use molasses, a by-product of the sugar making process, as their base;
Zacapa, however, is different – uses only virgin sugarcane honey (concentrated first
press of sugarcane)
• Further the fermentation is done from the strain of yeast extracted from pineapples
• This yeast produces the precise aromatic compounds Zacapa requires
• The fermentation process is really slow, so that the yeast gets the time it needs to
work
43. Contd..
• Distillation:
– A single column still, lined with copper to add flavour and remove
impurities, is used to distil Zacapa Rum
• The whole process is minutely controlled by their experts
44. Maturation
• The House Above the Clouds is the name of the place where the rum is matured,
which lies in the highlands of Quetzaltenango, 7544ft above sea level
– One of the highest ageing facility
– the cool temperature slows the ageing process, while the thinner air
and lower atmospheric pressure helps intensify the infusion of
flavours from the barrels
• The rum is then aged using Sistema Solera (a 500 years old Spanish technique)
• Every drop of rum passes through each type of cask, allowing each one to share its
aromas and flavours with the maturing liquid. The result is a remarkable rum of
exceptional quality
45. Sistema Solera
In the solera process, a succession of containers are filled
with the product over a series of equal aging intervals
(usually a year). One container is filled for each interval. At
the end of the interval after the last container is filled, the
oldest container in the solera is tapped for part of its
content, which is bottled. Then that container is refilled
from the next oldest container, and that one in succession
from the second-oldest, down to the youngest container,
which is refilled with new product. This procedure is
repeated at the end of each aging interval. The transferred
46. Craftsmanship
• Every bottle of Zacapa has a petate band on it
• Each petate band is traditionally hand-woven in villages of
the Departments of Chiquimula
48. Zacapa XO
• Blended from solera aged stocks which range in age from 6
years to 25 years
• Won Gold in the Super-Premium category at the
International Rum Festival for several years after its
release in 2000, and was given the Platinum award for the
Super-Premium category in 2002
• Ron Zacapa XO displays rich notes of toasted oak, burnt
caramel, roasted nuts, marzipan and orange peel
• Alcohol by Volume: 40%
• A 750ml bottle of Zacapa XO is available in Delhi for 99$
49. Zacapa 23
Aged between 6 and 23 years
Alcohol by Volume – 40%
Matured in a mix of bourbon and sherry casks
A 750ml bottle of Zacapa 23 is available in Delhi
for ₹6035
50. Zacapa 15
Aged between 5 and 15 years
Alcohol by Volume – 40%
Made with peach, dried tropical fruits and a hint of
nutmeg
A 1000ml bottle of Zacapa 15 is available in Delhi for
$55
51. Tilak Nagar Industries
• Promoted in 1933 by Babasaheb Dahanukar
• A subsidiary of The Maharashtra Sugar Mills Ltd
• Engaged in the business of manufacture and distribution of
spirit and Indian Made Foreign Liquor (IMFL)
• The company has also made a record of paying Dividend
from the last 50 years
52. Products
• Mansion House Whisky
• A flawless blend of rare Scotch malts and select Indian
grain matured to perfection. Full-bodied with a rich oaken
flavour, it reveals a unique texture.
Nose - Rich, vibrant and balanced notes of malt, peaty,
smoky and fruity flavours
Colour - Clear golden amber
Taste - Smooth, with hints of oak, malt and light fruity
notes
53. Senate Royale Whisky
• An amalgamation of pristine Indian spirit with
imported scotch malts skilfully blended to
produce a distinctive scotch and a warm after-
taste.
Nose - Distinctive Scotch aroma
Colour – Rich Golden
Taste - Very smooth with a lingering aftertaste of
fine scotch
54. BLACPOWER Whisky
• Blended with the finest spirits, it is the most authentic,
full-bodied whisky for those who savour the essence of
life. It unleashes raw power making every sip a power
trip.
• Nose – Breath-taking and powerful, it stirs the senses
• Colour – Light tones of a rich golden sunset
• Taste – Peaty. At once striking and dominating
55. Senate Whisky
• A blend of imported of imported scotch concentrate &
Indian neutral alcohol.
• Nose: Unique Aroma
• Colour: Dark Gold
• Taste: Smooth, medium bodied palate.
56. White House Premium Whisky
• A blend of imported scotch malts and finest Indian
grain spirits.
Nose - Light
Color - Rich golden hue
Taste - Smooth and matured
57. Castle Club Whisky
• Specially blended for whisky lovers, all the elements
are carefully selected and closely monitored during
the entire blending process, this whisky has an
authentic taste.
Nose – Pure whisky aroma
Colour - Bright golden hue
Taste - Very smooth with robust malty notes and
hints of oak.
58. Classic Whisky
• Whisky blended with the finest spirit for those who
savour the essence of life. Excellent taste with a
touch of class.
Nose - Very smooth with tones of matured malt
Colour - Golden yellow
Taste - Balanced note of peaty, smoky aromas
59. TI Bachelor Deluxe Whisky
• Made from matured barley and select Indian malt,
this blend comes with a rich, strong flavor.
Nose - Intense
Colour - Dark gold
Taste - Rich and refreshing with distinctively malt
flavour
60. TI Golden Chariot Whisky
• A fine blend with the essence of barley that produces
a light sensation and glides down smoothly offering
an unforgettable experience.
Nose – Light and sensuous notes of barley
Colour - Dark Gold
Taste - Rich and smooth. Distinctively malt.
61. Royal Choice Whisky
• A combination of matured barley and select Indian
malt that gives this blend a rich, strong flavour.
Nose - Strong and sensuous notes of malt
Colour - Dark Gold
Taste - Smooth on the palate, rich and malty
62. Hottt Silk Whisky
• A rare blend of select Indian malt that remains true to
the same exacting standards of careful crafting and
blending. Rich and distinctive in flavour it has an
alluring dark gold tint and strong aroma.
Nose - Strong and sensuous notes of malt
Colour – Full Golden Hue
Taste - Strong and malty.
63. Shot Whisky
• A flawless blend of rare Indian whisky from select
Indian grain. Full-bodied with a distinctive flavour,
it glides effortlessly on the palate, with a consistent
taste and refreshing aroma.
• Nose - Intense
• Colour - Dark Gold
• Taste - Rich and refreshing with a distinctive malty
flavour
64. Rum Brands In India
• BACARDI BLACK RUM
• BACARDI APPLE ORIGINAL APPLE RUM
• BACARDI DRAGON BARRY OR STRB RUM
• BACARDI GOLD RUM
• BACARDI LIMON ORIGINAL CITRUS RUM
• BACARDI O ORIGINAL ORANGE RUM
• BACARDI RAZZ ORIGINAL RASPBERRY RUM
• BACARDI SUPERIOR CARTA-BLANCA RUM
• BACARDI SUPERIOR RUM
• BLACK CAT MATURED RUM
• BLACK FORT XXX MATURED RUM
• CAPTAIN MORGAN SPICED GOLD RUM
65. Contd..
• CONTESSA MATURED XXX RUM
• CRAZY ROMEO DELUXE RUM
• HAVANA CLUB ANEJO BLANCO WHITE RUM
• JOLLY ROGER PREMIUM XXX RUM
• MCDOWELL NO.1 CELEBRATION XXX RUM
• OLD MONK GOLD RESERVE RUM
• OLD MONK MATURED XXX DELUXE RUM VOV
• OLD MONK SUPREME XXX RUM
• OLD SMUGGLER MATURED XXX RUM
• RAFFLES MATURED XXX RUM
• SIKKIM XXX PRIZE RUM