How to Feed Your Feed: Case Study with ChobaniDigiday
Staying authentic to your audience while growing a brand on social, in high-pressure situations, from the perspective of Chobani's vp of brand communications Josh Dean.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
How to Feed Your Feed: Case Study with ChobaniDigiday
Staying authentic to your audience while growing a brand on social, in high-pressure situations, from the perspective of Chobani's vp of brand communications Josh Dean.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
Amol Rathod
Subodh Bhagat
Pratik Chandiwal
Rohit Parkar
Rohit Haval
Sagar Mantri
Subodhkumar Nitnaware
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
Real reason For Success of SPRITE
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
taglines
I like the sprite in You
“Taste is tingling tartness”
Obey Your Thirst
“Seedhi baat no, no bakwaas, clear hai?!”
“Sprite Bujhaye Pyaas, Baki All Bakwaas”
Evident Personality Of Sprite In the Eyes of Youth In India Adventurist who seeks freedom, desires to explore the world and loves new experiences
Straight forward
Simple
Honest
Detach Personality
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
Benchmarked the brand's social media performance against MAC Cosmetics by utilizing Radian6 and supporting listening tools (Hootsuite, Social Mention, Google Blog Search...) to conduct data mining and content analysis
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
Amol Rathod
Subodh Bhagat
Pratik Chandiwal
Rohit Parkar
Rohit Haval
Sagar Mantri
Subodhkumar Nitnaware
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
Real reason For Success of SPRITE
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
taglines
I like the sprite in You
“Taste is tingling tartness”
Obey Your Thirst
“Seedhi baat no, no bakwaas, clear hai?!”
“Sprite Bujhaye Pyaas, Baki All Bakwaas”
Evident Personality Of Sprite In the Eyes of Youth In India Adventurist who seeks freedom, desires to explore the world and loves new experiences
Straight forward
Simple
Honest
Detach Personality
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
Benchmarked the brand's social media performance against MAC Cosmetics by utilizing Radian6 and supporting listening tools (Hootsuite, Social Mention, Google Blog Search...) to conduct data mining and content analysis
Analyse de la présence sociale d'Oasis.
Le wording, tonalité, canaux utilisés par la marque, l'impact observé sur les ventes, la campagne "Be Fruit" est décortiquée par nos soins.
This plan was developed within a group of five NYU students during the 2013 fall semester. We elaborated a complete (integrated) marketing plan covering from the market analysis to the marketing tactics selected to reach ours business goals and objectives.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. About the company
What is Boba?
Goals and Objectives
Four Pillars of Social Media Strategy
Social Media SWOT Analysis
The ACCESS Model
Social Media Implementation Plan
Timeline
3. • Company :Boba Café
• Place:1223 University Ave
Suite 110
Riverside, CA 92507
• Hours:Mon-Fri 10:30 am - 1 am
Sat-Sun 11 am - 1 am
• Price: under $20
• Neighborhood:University
4. • Type of Industry:
– Cafe, Taiwanese tea, Food
• Product Lines:
– food and beverages
• Sustainable Competitive
Advantage:
– Boba Café’s variety of flavors of
Boba Tea and personalization
5. • Boba tea is a Taiwanese tea with ball-
shaped tapioca starches. These ball-
shaped starches are what is generally
called boba. Bobas are sometimes made
from colorful jelly in various shapes.
• Also called “bubble teas” or “pearl teas”
6. • By campaigning through social media,
have the café and its delicious boba tea
acknowledged more and attract new
customers
• Aim to increase 1.5 times more customers
by the end of summer
10. • Education
– Education Program
• Guidelines
– Distribute information about what boba is and
how it is made on a website
11. • Entertainment
– Feature on monthly special boba tea
– Feature on existing variation to personalize
your own boba tea or increase more flavors
– Stamp Card
12. Strength
1. Good location
2. Reasonable price
3. Good Reputation
4. Three kinds of size of boba
tea(small, medium, large)
5. various tastes
Weakness
1. $0.50-1.00 more expensive than
Life Café which is located closer to
the UCR extension center
Opportunities
1. Near UCR
2. Hot weather in Riverside
encourages people to want boba
tea
Threats
1. Similar boba teas in cafes
nearby
13. Strengths Weakness
Opportunities 1. Reasonable price
2. Improve current marketing
1. Poor social media
2. Lack of promotion
Threats 1. Improve social media 1. Train employee to
use
social media
14. • There are several similar
boba shops nearby
→ need to improve their
social media
15. • Audience
– Identifying segment…Ready-to-drink Boba
tea
– needs…need for thirst
– trends…boba as something fun to drink,
variety of flavors
– Gender…both men and women but women in
particular to hang out with their friends
– University students from UCR who get thirsty
before or after their classes
16. • Concept
– Mix boba from the variety of beverages, the
variety of flavors and customize it to match
your perfect day
17. • Competition
– Use the existing social
media tools to research
and analyze how your
competition attracts their
customers and meet
their expectations.
– Find a way to
differentiate our boba tea
social media marketing
from theirs.
• Ten Ren’s Tea Time
• Life Café
18. • Execution and Social Media
– Use social media outlets such as
• Online website
– Introduce what boba is and how it is made
– Menus and pricing
• Google analytics
• Facebook and twitter
– Facebook…existing media. Make it creative
– Twitter…participate in Twitter by using hashtag “#bobacafe”
• You Tube
– Existing but irrelevant. Upload an alternative of how to make boba and
UCR students enjoying drinking it
19. • Sales Viability
– Satisfaction and loyalty to lead to repetition, a
habit to stop by Boba Café
– Curiosity to try out other flavors and
customization
– Yelp page( http://www.yelp.com/biz/boba-
cafe-riverside ) offers 1 free milk tea
– Offer more discounts on other deployments
20. • Google Analytics
– Create a search term that you want to be notified
about, and monitor all the worldwide web pages
and blogs that contain that term
– Have Google notify “Boba Cafe””Boba tea,
Riverside”
– Know reputations or different perspectives
• Twitter
– Monitor tweets that mention about Boba Café
– Use Search.Twitter.com to search all around the
world for any tweets about “Boba Cafe”
21. July
• Make Social Media Marketing Team
• Create Twitter accounts for all employees
August
• Establish Online Website
• Make a more creative Facebook fan page
September
• Start Foursquare campaign
• 50cent off if the customer checked-in
