Club 20 is a proposed health-focused establishment in Flagstaff, Arizona that aims to provide a unique lifestyle experience focused on living green, staying healthy, and having fun without negative consequences. The establishment's mission is to attract customers interested in this lifestyle through organic, sustainable products and a relaxed environment. It aims to earn profits and expand to other cities within 10 years while promoting environmental awareness and healthy alternatives. Potential customers include locals, tourists, and athletes drawn by the arts, music, and outdoor recreation opportunities in Flagstaff.

1. Club 20Kylee GygerClancy HardinJermaine JamisonBrittany NickolynKarina MunozGroup 20

2. Mission StatementTo provide and create a unique lifestyle of going green and staying healthy and in the process of having fun without the negative consequences.

3. Marketing Objective #1To successfully earn within the first three months the investment done to open the establishment and within the year to earn a profit of 7% net sales continuing in a 2% profit each year after that for the next seven years. By providing unique and a different service with a go green lifestyle and staying healthy customers would be intrigued and wanting to visit again. By hiring workers who live the lifestyle and are informed about being green while trained to understand the customer target and are able to represent the establishment.By providing souvenirs to buy that are made by regulations of free trade and eco friendly materials and recyclable in which stays within the establishments image.

4. Marketing Objective #2To open one additional establishment every 5 years in the next decade to go green and in hippie lifestyle cities in Arizona or California.By saving money and investing it smartly and keeping the establishment running within a set budget to be able to open the next establishment.To obtain a good reputation by experimental consumption and keeping the customer happy and living to the standards of going green in which way they may spread the word when they go home.By creating a friendly and social group to inform schools of the negativity of alcohol consumption with other alternatives in having fun and be town friendly.

5. Marketing Objective #3To increase a 5% tourist attraction in establishment for every year in the next 7 years.To create a functional and easy to browse website and have it place in the top places to visit in the cities for tourists. To establish reputation that the establishment its all about going green and having the non alcoholic drinks yet providing the going to the bar feel yet with a twist and passing.By participating in local events and donating a certain % of earnings to an organization locally and helping clean the cities parks a day from each month.

6. Flagstaff, AZDark Sky CityMusic and Arts sceneFirst FridaysAmphitheater Corner of N. LeRoux and W. AspenDowntownAmphitheater

8. Front DoorLoft Apartments

9. View from Amphitheater

10. Potential CustomersResidentsTouristsTraining Athletes

11. Potential CustomersWhat brings them in?First FridaySecond SaturdayAdvertising on campusAdvertising on KJACKStrategic alliancesHotelsGyms

12. Customer Relationship ManagementCustomer Relationship ManagementGreat ServiceUnique ProductBenefits DesiredRelaxed environmentSocial interactionHealthy alternative

13. Individual CustomerLocalsMarketing through arts, music, and outdoor recreation sceneTouristsAdvertise through hotels and in shop windows. Training AthletesHigh altitude training, hikers and climbers

14. Retail StrategiesWe have many strategies to create an unforgettable total customer experience within our health bar. Because we are unlike any other establishment, we want to emphasize on lifestyle and experiential consumption. We will do this by our green and organic products and foods and our drive to keep people healthy. Our image will allow consumers to immediately recognize our business. We want all of our guests to feel welcome and at home. We want to provide a safe environment for the socially inclined and health conscious.

15. Retail StrategiesOur main theme that will occur throughout the entire bar will be "green.” We will attain this by our sustainable and all organic products, food, and beverages. This is where lifestyle retailing comes into action. Because we are environmentally conscious and provide environmentally safe products, this in turn will encourage consumers with the same mindset of going green.

16. Retail Strategies Our main goal is not only to get consumers in our establishment, but to create awareness for the guests physical health and environmental awareness. We feel that our business will prosper because of the motivation for "going green" and recycling.

17. Utilitarian vs. HedonicWe are slightly to the Hedonic side, but still maintain some utilitarian benefitsUtilitarian Benefits

18. Food ,drink and clothing to satisfy the basic needs of any human which is nutrition and clothing to wear.Hedonic BenefitsSatisfaction of eating and drinking healthyGetting a night out but not waking up with a hangover

19. PerceptionPotential customers would perceive our concept as a welcomed break from the normal. They can still go out and have fun, but not worry about their diets since we are a health themed bar. Also they can bring their families into our bar without worrying about any of the annoyances of traditional bars

20. EmployeesTeam oriented people who are 16 years of age or older. 3 managers and 10 employeesEmployees will be required to take extensive training courses on their role as an employee and on the purpose of going green.

21. CompetitorsBlimpies- Subs and SaladsBeaver street BreweryMacy's -European CoffeehouseThe Green room Bar

22. SuppliersPeak Produce- where we will buy all of our fruits and vegetablesThink natural products- where we will buy all of our biodegradable ware

23. TechnologyRFID for orderingkiosk for in-store operationWebsite which will enable customers from all over the country to order products online

24. Social and Legal ForcesWe will supportMADDGreen Initiative LegalEvery employee will be required to get a food handlers licenseBuilding will be Certified under the Green Globe standard. A minimum of 51% of the criteria have been met. Environmental benchmarks for energy, water and waste have been established.

25. Natural ForcesSnow is a big part of winter in northern Arizona. For locals, life goes on as usual during blizzards. Delivery up the mountain may have delays, but we can counter this by just staying 2 steps ahead of Mother Nature, and always keeping extra stock on hand

26. Strategic ManagementStrategic management: ensure we offer the best experience possible. Hire friendly people who are interested in living a healthy lifestyle, and believe in the benefits of what we offer.

27. Retail StrategiesWe have many strategies to create an unforgettable total customer experience within our health bar. Because we are unlike any other establishment, we want to emphasize on lifestyle and experiential consumption. We will do this by our green and organic products and foods and our drive to keep people healthy. Our image will allow consumers to immediately recognize our business. We want all of our guests to feel welcome and at home. We want to provide a safe environment for the socially inclined and health conscious.

28. Retail StrategiesOur main theme that will occur throughout the entire bar will be "green.” We will attain this by our sustainable and all organic products, food, and beverages. This is where lifestyle retailing comes into action. Because we are environmentally conscious and provide environmentally safe products, this in turn will encourage consumers with the same mindset of going green.

29. Retail Strategies Our main goal is not only to get consumers in our establishment, but to create awareness for the guests physical health and create environmental awareness. We feel that our business will prosper because of the motivation for "going green" and recycling.