A group of students propose creating a soda called F'Soda that comes in unusual food flavors like pizza, bacon, and gummy bears. They aim to sell the soda in small bottles to students aged 10-11 at Island School. They believe these students will be interested in trying the new flavors. The students develop plans for production costs and profits from selling 50 bottles initially. However, they acknowledge that the business may not be sustainable long-term as teenagers' interests can change quickly. They aim to capitalize on students' initial curiosity about the strange flavors to generate profits before the trend ends.

1. Dragons’ Den
Alsha Patel, Ethan Li, Goldie Wong, Ryan Po

2. Brainstorming ideas
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3. Our product
Purpose
Provide a unique and special drink for
students.
Function
Energise students
Hydration
Quality
Good Quality
Company Name
F’soda
Product
Soda that tastes like food.

4. Design and Visuals
Serving size
Small servings of only
200ml.
Taste
Variety of different unusual
flavours.
Packaging
Small clear plastic bottles
with Logo on it.
Logo
F’soda Food flavoured soda
Colour of soda

5. Flavours? (ideas)
● Herbs
● Skittles
● Salad
● Bacon
● Pizza
● Cheesecake
● Gummybears
● Curry
● Chilli
● Oreo
● French Fries
● Chocolate
● Coffee
● Lemon
● Cookie
● Peanut butter
● Tea
● Tomato
● Beetroot
● Lettuce
● Burger
● Cup noodles

6. Target Audience
10’s &
11’s
at
Island
School
How is it fit for audience?
Students in Year 10 and 11 are interested in
trying new things especially foods and beverages,
so we decided to combine them together.
Why we think they will purchase it?
Flavours of F’soda are attractive and unique
catching many people’s attention. Unlike most
soda’s that are sweet we introduce a wide variety
of flavours (sweet, sour, spicy) to meet more
customer’s needs.

7. Promotion
Bulletin E-mail Poster ISLE

8. Price Place
$12.00 per bottle Install a F’soda vending
machine outside Island Cafe.

9. Plan
Initial Investment:
50 x Plastic Bottles = $50
10L x Cans of Soda Water = $161
Ingredients and Flavoring = $100 (approx)
Total Initial Investment = $311
Estimated Rewards from
First Batch
Net Sales = $12 x 50 = $600
Profit = $600 - $311 = $289
48%

10. Sustainability of Business
This business is solely focused on the curiosity of teenagers. As this will be regarded by
teenagers as a funky and fun drink, it would certainly not last long as a frequently
purchased product. Trends can be extremely powerful as they can attract a whole crowd
in a short amount of time. Another speciality of trends is that they can also start and end
in a short span of time, so businesses targeting to exploit trends will have to focus on
their timing when building businesses upon them.
F’soda is a business exploiting the curiosity of teenagers. Normally, people would not
want to drink sodas with such weird flavors, but if it is just for once or twice, people would
be more than willing to try it out of curiosity. If we can take advantage of this curiosity and
earn as much while the trend is still going, money can be earned.