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Ricky Sanchez
Ricky Sanchez
TechnologyBusiness
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Social Media / Branding Pros  Strong designs  Original graphics  Open to multiple audiences  Cause Marketing  15% to ADD  ADD Apparel Mag  Lookbook
Social Media / Branding Cons  Lack of visible target audience  Lifestyle representation not clear  Posts don’t sell an emotion, only clothes  No targeting  No incentive
Suggested Goals  More web hits  Higher sales  Solidify target audience  Who and why  Targeted social media posts  Facebook, Instagram, Twitter, Pinterest  Attempted placement  Events, DJs, Bands, Bars, Promotional shoots  Grow event branding
Solutions  6 Month targeted social media plan  Synced multi platform across selected networks  Targeted newsfeed posts  Outreach attempts  DJs, bands, ‘idols’ of target audience  Redesign social media messaging and imagery

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  • 1.
  • 2. Social Media / Branding Pros  Strong designs  Original graphics  Open to multiple audiences  Cause Marketing  15% to ADD  ADD Apparel Mag  Lookbook
  • 3. Social Media / Branding Cons  Lack of visible target audience  Lifestyle representation not clear  Posts don’t sell an emotion, only clothes  No targeting  No incentive
  • 4. Suggested Goals  More web hits  Higher sales  Solidify target audience  Who and why  Targeted social media posts  Facebook, Instagram, Twitter, Pinterest  Attempted placement  Events, DJs, Bands, Bars, Promotional shoots  Grow event branding
  • 5. Solutions  6 Month targeted social media plan  Synced multi platform across selected networks  Targeted newsfeed posts  Outreach attempts  DJs, bands, ‘idols’ of target audience  Redesign social media messaging and imagery