#UFSMM Project 1 - Professor Lisa Buyer

1. Camille Perez
University of Florida - My Personal Brand
09/27/2016

2. Table of Contents
• Executive Summary
• Social Media Audit
• Social Media Objectives
• Online Brand Persona and
Voice
• Strategies and Tools
• Key Dates and Timing
• Social Media Roles and
Responsibilities
• Social Media Policy
• Critical Response Plan
• Measurement and
Reporting Results

3. Executive Summary
My ultimate goal this year is to build my Social Media
presence up to its maximum potential. I have truly
always wanted to share with the world my thoughts on
culture and travels.
How I plan to establish myself: I intend to grow my
following by firstly being extremely active and involved
on Twitter, not just with other brands but also with
people and different sensations that occur on the
moment in the Social Media realm. Moving forward, I
then plan to link my other Social Media accounts to my
Twitter account as to achieve the maximum traffic on
my accounts around the same time.

4. Social Media Audit

5. Social Media Objectives
Overall Business Goals: To create
a significant and impactful
Social Media presence for
myself and whichever audience
follows me.
Social Media Objectives to
support Business Goals: To gain
over a 100 followers by the end
of October, of people that have
been completely random so far.
Afterwards, to create and link
all of my social media accounts
once I have a strong presence
on at least one of them.
Qualitative KPI: Extremely
positive audience. Willing to
follow and be invovled in my
process.
Quantitative KPI: 2-3
interactions per tweet. 7
retweets per week. About 9
likes per month on posts so far.
Image Source:
http://www.adweek.com/socialtimes/the-
growth-of-social-media-from-trend-to-
obsession-infographic/142323

6. Online Brand Persona
and Voice
Personal Brand
• Honest
• Fair
• Funny
• International
• Compassionate
Brand Voice
• Honest
• Fair
• Attentive
• Positive
• Passionate

7. Strategies and Tools
My current strategy is to
maximize the use of the Social
Media tools available to
enhance my online presence.
Constant retweets (27-54 per
WEEK) and post likes (7-27 per
DAY) are essential for the time
being and is how my following
has been growing. Moving
forward the strategy is to start
slowly implementing my own
content amongst my retweets
and likes, once I have reached
that stage it will be a
consistent rise to as far up as I
can go in the Social Media
realm.
• Twitter
• Medium
• Buffer
• Instagram
• Pinterest
• News for Iphone

8. Key Dates and Timing
In regards to Key Dates for my audience
demographic, the dates are everyday. The
audience that I am wanting to attain concerns
anyone who may be online at any given time. If I
had to pinpoint certain dates that are more
important than others, they would be long week-
ends, public holidays and the summer season. (
note – the seasons are reversed on the other
side of the world so it leads back to every date
being a key date)

9. Social Media Roles and
Responsibilities
Social Media Director, Manager and Coordinator:
Camille Perez
Responsibilities:
 People
 Posts
 Likes
 Comments
 Shares
 Crisis Management
 Brand Promotion
 Advertising
 Public Relations

10. Social Media Policy
My policy will be as my brand states: Honesty,
Equality, Humor, Culture, Compassion, Positivity
and attentiveness to each individual that reaches
out.
This to me is what all Social Media Brands should
advocate as their Social Media policy. I am not
being biased by stating this, but these policies
were curated with each individual of my
audience in mind and that is how all brands
should operate.

11. Critical Response Plan
As for a critical response plan, I hope to never be faced
with such a situation but in any case I would be
prepared. In the case of a badly communicated tweet
that received a negative response, I would immediately
review the comments on the subject matter and assess
how to rectify the miscommunication that led to the
bad response from my audience. In the case of having
a disagreement of views with any given audience
member, I would reiterate that Honesty is one of my
main policies so I would not change my statement but
given that Equality is also one of my policies, I would
do everything to understand the other’s point of view
and hopefully reach a civil point of agreement with
them.

12. Measurement and
Reporting Results