The ROI of Social Media:  How to improve the return on your social marketing investment<br />Media Engagement Framework<br...
Media Engagement Framework<br />
Media Engagement Framework Personas<br />3<br />Manageable Segmentation<br />Individuals<br />Consumers<br />Influencers<b...
What is measureable impacts the Brand<br />5<br />Brand Image<br />Success or Failure <br />Review the ‘Conversation Hiera...
What’s measureable - Individuals<br />6<br />Individuals<br />  Community Engagement<br />Awareness<br />Brand, online pre...
What’s measureable - Consumers<br />7<br />Consumers<br />Consumer Purchase Funnel<br />Awareness<br />Consideration<br />...
What’s measureable - Influencers<br />8<br />Influencers<br />Influencer Endorsement<br />Reputation<br />Reach, Frequency...
Where to Find Us<br />9<br />Steven Groves <br />SGroves@SocialMarketingConversations.com<br />Guy R. Powell GPowell@Deman...
ROI of Social Media - Media Engagement Framework
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ROI of Social Media - Media Engagement Framework

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The Media Engagement Framework helps marketers understand the constraints and measurements in connecting with a social audience. More information at www.ROIofSocialMedia.com

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  • AwarenessConsideratinoPurchase intentPurchaseLoyalty
  • ROI of Social Media - Media Engagement Framework

    1. 1. The ROI of Social Media: How to improve the return on your social marketing investment<br />Media Engagement Framework<br />1<br />
    2. 2. Media Engagement Framework<br />
    3. 3. Media Engagement Framework Personas<br />3<br />Manageable Segmentation<br />Individuals<br />Consumers<br />Influencers<br /><ul><li>Helps marketers approach a social audience </li></li></ul><li>Audience Engagement Competitive Set<br />4<br />What’s the limited commodity?<br />Time<br />Brand<br />Influence<br />
    4. 4. What is measureable impacts the Brand<br />5<br />Brand Image<br />Success or Failure <br />Review the ‘Conversation Hierarchy’* <br />*Search SlideShare.com for ‘Conversation Hierarchy’ or join us at www.ROIofSocialMedia.com<br />
    5. 5. What’s measureable - Individuals<br />6<br />Individuals<br /> Community Engagement<br />Awareness<br />Brand, online presence<br /> Any or All<br />Consumption<br />Conversation<br /><ul><li>Subscription</li></ul>Desired outcome<br />Invitation<br />Advocacy<br />
    6. 6. What’s measureable - Consumers<br />7<br />Consumers<br />Consumer Purchase Funnel<br />Awareness<br />Consideration<br />Purchase Intent<br />Purchase<br />Loyalty<br />
    7. 7. What’s measureable - Influencers<br />8<br />Influencers<br />Influencer Endorsement<br />Reputation<br />Reach, Frequency & Quality = Audience (follower count / profile),Timing, Content<br />
    8. 8. Where to Find Us<br />9<br />Steven Groves <br />SGroves@SocialMarketingConversations.com<br />Guy R. Powell GPowell@DemandROMI.com<br />Jerry DimosJDimos@LitmusGroup.com<br />DemandROMI<br />Prove and improve your marketing effectiveness<br />+1 404-816-4344<br />www.DemandROMI.com<br />Social Marketing Conversations<br />ROI-based social conversations<br />+1 602-903-1010<br />www.SocialMarketingConversations.com<br />Litmus Group<br />Turning Strategy into Performance<br />+65 6680 6550 www.LitmusGroup.com<br />Community: ROIofSocialMedia.com<br />Facebook: Facebook.com/ROIofSocialMedia<br />Twitter: @ROISocialMedia #ROISM #ROMI<br />

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