This document discusses sponsorship opportunities and protocols. It defines sponsorship as a mutual agreement between two parties where values are exchanged, usually a sponsor and promoter. Sponsorship allows companies to build brand awareness, reposition their brand, drive revenue, and retain competitive advantage. Potential sponsors include existing sponsors, boards of directors, government agencies, and investors. The document provides guidance on creating sponsorship proposals, including identifying possible sponsors, matching them to your event or brand, and outlining sponsorship categories and benefits.
https://bloomerang.co/resources/webinars
Martin Leifeld will focus upon a philosophy and twelve foundational principles upon which fundraising activities should occur.
This is a series of Capacity Building documents that was prepared by the Sudanese Youth Leadership Development Program.
هذه مجموعة من المقالات في مجالات تدريبية متعددة مناسبة للجمعيات الطوعية تم تطويرها بين عامي 2003-2008 للبرنامج السوداني لإعداد القيادات الشبابية
https://bloomerang.co/resources/webinars
Martin Leifeld will focus upon a philosophy and twelve foundational principles upon which fundraising activities should occur.
This is a series of Capacity Building documents that was prepared by the Sudanese Youth Leadership Development Program.
هذه مجموعة من المقالات في مجالات تدريبية متعددة مناسبة للجمعيات الطوعية تم تطويرها بين عامي 2003-2008 للبرنامج السوداني لإعداد القيادات الشبابية
introduction to the basics of Fundraising
What are the types of funds? What are the sources of fund? Who needs fund?
How to write a proposal?
And everything you need to know about funds & fundraising.
CEOs and boards of non-profit organisations can add great value to the fundraising process but many are unsure what their role is and how to get started.
These slides which follow show some of the messages we use in our seminars with CEOs and Boards.
Role of the board & successful fundraising techniquesDeborah Spector
Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.
COVID-19 Funding Strategies: Tapping Foundation SupportBloomerang
https://bloomerang.co/resources/webinars/
Margy-Ruth and Perry Davis will help you understand how to tap into the world of foundations during this crucial time.
How to Plan Your Fundraising When Your Nonprofit is New and the World is in C...Bloomerang
https://bloomerang.co/resources/webinars/
Sandy Rees will show you how to plan a year’s worth of diverse funding streams to support your growing nonprofit.
In today’s environment potential corporate sponsors are closely scrutinizing value received for dollars spent. Discover what the corporate sector is seeking when considering whether to sponsor your activities and what impact this has on your efforts. Successful nonprofit organizations recognize that they must go beyond the standard prospectus outreach if they are to increase sponsorship income. This interactive seminar covers the six critical factors that you can implement to increase corporate sector revenue.
Events are done for entertainment, celebration and promotion, but for any event funds play the most important role in the happening of events. Funds are generally put by the organizer of the show but we can also generate funds from the market and that is done through sponsorship. When a company puts his money in event and gets mileage in return that is sponsorship. Sponsorship is a business deal with two parties one how is organizing the event and the sponsor, for giving money for the event the sponsor gets mileage in market.
introduction to the basics of Fundraising
What are the types of funds? What are the sources of fund? Who needs fund?
How to write a proposal?
And everything you need to know about funds & fundraising.
CEOs and boards of non-profit organisations can add great value to the fundraising process but many are unsure what their role is and how to get started.
These slides which follow show some of the messages we use in our seminars with CEOs and Boards.
Role of the board & successful fundraising techniquesDeborah Spector
Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.
COVID-19 Funding Strategies: Tapping Foundation SupportBloomerang
https://bloomerang.co/resources/webinars/
Margy-Ruth and Perry Davis will help you understand how to tap into the world of foundations during this crucial time.
How to Plan Your Fundraising When Your Nonprofit is New and the World is in C...Bloomerang
https://bloomerang.co/resources/webinars/
Sandy Rees will show you how to plan a year’s worth of diverse funding streams to support your growing nonprofit.
In today’s environment potential corporate sponsors are closely scrutinizing value received for dollars spent. Discover what the corporate sector is seeking when considering whether to sponsor your activities and what impact this has on your efforts. Successful nonprofit organizations recognize that they must go beyond the standard prospectus outreach if they are to increase sponsorship income. This interactive seminar covers the six critical factors that you can implement to increase corporate sector revenue.
Events are done for entertainment, celebration and promotion, but for any event funds play the most important role in the happening of events. Funds are generally put by the organizer of the show but we can also generate funds from the market and that is done through sponsorship. When a company puts his money in event and gets mileage in return that is sponsorship. Sponsorship is a business deal with two parties one how is organizing the event and the sponsor, for giving money for the event the sponsor gets mileage in market.
THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
Fundraising Crash Course by Jeanne Minnicks surveys the strategies, goals, and relationships necessary for a successful development department.
For a Follow Up Whitepaper, Visit:
http://go.donorpro.com/5-modern-fundraising-strategies-nuture-prospects
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsRotary International
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsElizabeth Toms
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
2. Learning Objective/Key
Competency
This Unit requires a sound knowledge of sponsorship
opportunities and protocols in a given industry context plus a
range of communication negotiation and management skills.
Determine financial requirements and sponsorship
opportunities.
3. WHAT IS SPONSORSHIP?
Sponsorship is a mutual agreement between two parties,
where values are exchanged.
Two parties are usually involved in the sponsorship process:
The Sponsor
The Promoter
4. WHAT IS SPONSORSHIP?
One of the most powerful media now used to communicate and
form relationships with stakeholders and target markets.
(Grey & Skildum-Reid, 2003)
In academic circles, sponsorship has been defined in various
ways. For example Getz (1997) describes it as companies or
individuals who provide money, services or other support to
events or event organizations in return for specified benefits.
Professor John Crompton describes sponsorship as a reciprocal
relationship that involves an organization and a business
engaging in an exchange that offers commensurate benefits to
each entity (Crompton,1994)
5. WHAT IS SPONSORSHIP?
Sponsorship is a business relationship between a provider of
funds, resources or services and an individual, event or
organization which offers in return rights and association that
may be used for commercial advantage in return for the
sponsorship investment.
This definition again highlights the reciprocal relationship
involved in sponsorship , and the importance of the
commercial nature of the relationship.
6. TYPES OF SPONSORSHIP
Sponsorship evolved out of philanthropic gifting.
Two types of sponsorship:
Philanthropic sponsorship and Commercial
sponsorship
Philanthropic sponsorship is a tool for improving corporate
image and social recognition in the context of the community.
On the other hand commercial sponsorship is something that
is used to achieve business objectives such as increased
awareness or sales.
7. WHY SPONSOR AN EVENT?
What’s In It For Me!!!!
Build brand awareness
Brand repositioning
Driving revenue
Enhancing internal relations
Showcase products and services
Retaining competitive advantage by keeping other sponsors
out
Demonstrating altruism (concern for the welfare of others)
8. EVENTS THAT SEEK SPONSORSHIP
According to Steve Jeweler and Julia Rutherford Silvers,
authors of Events Sponsorship for the George Washington
Event Management Certificate Program, the following are
among the types of events that seek sponsors:
Hallmark, civic, and annual events
Festivals and cultural events
Sports event
Meeting, conference, and educational events
Entertainment events, tours and attractions
Corporate cross – promotions
Trade shows and expositions
Cause – related events
9. TYPES OF SPONSORS YOU ARE
SEEKING
Title/Presenting – Underwrites a majority of the event
Host/ Supporting – Underwrites specific areas of an event
such as bars or food and beverage
Tiered – Monetary level determines the amount of exposure
of sponsors’ product, services and individual leaders
In Kind – Often overlooked, in kind sponsors provide their
goods or services at no cost to the event for the sponsorship
level related to the retail cost of the goods or services
provided
10. POTENTIAL SPONSORS MAY
INCLUDE:
Existing sponsors
Boards of directors, councils or other governing bodies
New sponsors
Government agencies investors
11. SPONSORSHIP PROPOSAL
How do you go about it?
Identify your possible sponsors; match them with your
product (brand affiliation/target audience)
Match with theme – What companies/Sponsors want
Recognize who they are: make a list of sponsors and send
out letters
Find a way to encourage them to spend their money with
you. (Research each Sponsor)
12. STEP 1
Contact info
Date the letter
Headline – must be short
1st paragraph – dedicated to the company
2nd paragraph – states who you are and why you are doing
this
3rd paragraph – describes the event
4th paragraph – sponsorship proposal & treatment is attached
Signature + contact info
13. STEP 2
Details of what you want them to sponsor
Proposal for sponsor
Objectives + aims of the event
Info about the organization
Details of project – performers , theme etc
Do not repeat
14. STEP 3
Create category of Sponsorship
Title sponsor – value 8 mil
Name on ….
Mentioned at the beginning and end of commercial
Branding
Booth
Size of logo on posters
Gold Sponsor – 5 mil
Smaller size logo
Mention in advertisements
Booth
branding
15. References
Crompton, J. (1994). Benefits and risks associated with the
sponsorship of major events, Festival Management
and Event Tourism, vol.2, issue 1, pp.65-74.
Getz, D. (1997). Event Management and Event Tourism,
Cognizant Communication Corporation, New York.
Grant, A. (2015). Producing Culture: Music Events and Festival.
UWI Mona WJC.
Grey, A. & Skildum-Reid, K. (2003). The Sponsorship
Seekers Toolkit, McGraw-Hill, Sydney.
McDonnell, I., & Moir, M. (2014). Event Sponsorship.
Routledge Taylor & Francis Group London & New York.