This document provides an overview of various fundraising strategies and tactics for non-profit organizations. It discusses different types of fundraising including individual donors, institutional supporters like foundations and corporations, membership programs, special events, and earned income. Specific fundraising tactics covered include direct mail, auctions, sales drives, and "athon" events. The document also provides tips for planning different fundraising activities and assessing potential sources of support. Overall, the document aims to educate non-profits on developing a comprehensive fundraising plan utilizing multiple strategies.
Start-up and entrepreneurship promotion is a clear priority for the Indian government to fuel economic growth and provide much needed jobs. However, as a recent study by the Planning Commission highlights, gaps remain in the Indian start-up eco-system: Apart from challenges in access to capital, the current support and incubation system is not sufficient to strengthen entrepreneurship in the country.
Currently, there are around 220 incubators in India. Looking
at the demand, incubation capacities need to increase to
1,000 incubators by the year 2020.
An Introduction about personal financial management for family and individual. This includes planning process, focus areas and the consumer activities in planning.
Start-up and entrepreneurship promotion is a clear priority for the Indian government to fuel economic growth and provide much needed jobs. However, as a recent study by the Planning Commission highlights, gaps remain in the Indian start-up eco-system: Apart from challenges in access to capital, the current support and incubation system is not sufficient to strengthen entrepreneurship in the country.
Currently, there are around 220 incubators in India. Looking
at the demand, incubation capacities need to increase to
1,000 incubators by the year 2020.
An Introduction about personal financial management for family and individual. This includes planning process, focus areas and the consumer activities in planning.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
a Presentation by Association of Bank Remittance Officers, Inc. (ABROI) at the BSP Regional Financial Literacy Campaign for OFWs in Cebu City, Philippines on February 28, 2006
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This intensive one-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.
What Will Students Learn?
Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
Keep your event on budget
Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
Create an atmosphere of service that delegates will remember
Select speakers and a master of ceremonies to add impact to your event
Create a diversity plan
Evaluate the process once it’s all wrapped up What Topics are Covered?
Event planning essentials
Budgeting basics and managing contracts
Using the committee approach
Connecting with partners and sponsors
Advertising and marketing
Selecting the venue
Feeding the masses and business etiquette
Celebrating diversity
Selecting speakers and a master of ceremonies
Adding the finishing touches
Event day roles
Closing the event and gathering feedback
For more details visit - http://www.globalexpertsystems.org/index.php/event/conference-and-event-management-training-workshop-2013/
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
An MBA is a globally accepted degree that benefits a lot of careers as it helps them gain additional knowledge and obtain a better pay package. Know more !
Diversify Your Fundraising, at introduction to fundraising planning. Worksheets that will help you to take stock of your strengths. An Assets Inventory from the Foundation Center Cleveland.
There seems to be a perception among volunteers, development staff, and leadership that raising money to support organizational operations is a bad thing and should not be done. This presentation offers evidence to the contra. Michele R. Berard, MBA, CFRE is an AFP Master Trainer and presents to AFP Chapters and other organizations throughout the east coast.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
a Presentation by Association of Bank Remittance Officers, Inc. (ABROI) at the BSP Regional Financial Literacy Campaign for OFWs in Cebu City, Philippines on February 28, 2006
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This intensive one-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.
What Will Students Learn?
Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
Keep your event on budget
Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
Create an atmosphere of service that delegates will remember
Select speakers and a master of ceremonies to add impact to your event
Create a diversity plan
Evaluate the process once it’s all wrapped up What Topics are Covered?
Event planning essentials
Budgeting basics and managing contracts
Using the committee approach
Connecting with partners and sponsors
Advertising and marketing
Selecting the venue
Feeding the masses and business etiquette
Celebrating diversity
Selecting speakers and a master of ceremonies
Adding the finishing touches
Event day roles
Closing the event and gathering feedback
For more details visit - http://www.globalexpertsystems.org/index.php/event/conference-and-event-management-training-workshop-2013/
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
An MBA is a globally accepted degree that benefits a lot of careers as it helps them gain additional knowledge and obtain a better pay package. Know more !
Diversify Your Fundraising, at introduction to fundraising planning. Worksheets that will help you to take stock of your strengths. An Assets Inventory from the Foundation Center Cleveland.
There seems to be a perception among volunteers, development staff, and leadership that raising money to support organizational operations is a bad thing and should not be done. This presentation offers evidence to the contra. Michele R. Berard, MBA, CFRE is an AFP Master Trainer and presents to AFP Chapters and other organizations throughout the east coast.
Funding Your Social Enterprise: Approaches & Resources for NonprofitsMargaret Stangl
Third in a series, this webinar focused on Funding Your Social Enterprise: Approaches & Resources for Nonprofits
If you were wondering how and where to get additional funding for your venture, the panel of fundraising experts and practitioners discussed:
1. Types of funding available to nonprofit social enterprises
2. What foundations support social enterprise and what they look for
3. Innovative approaches to fundraising
Social Finance and Impact Investing in CanadaKarim Harji
Presentation at OISE - November 21, 2012
• An overview of the state of social finance and impact investing across Canada
• An analysis of why Canada is well positioned to become a leader globally
• A participatory discussion on the key issues such as:
-- The perceived trade-offs between social impact vs. financial return;
--- How philanthropy can complement social finance;
--- Measurement of social value creation;
--- Legislation and public policy; and
--- Bridging silos between sectors and organizations.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
This is the http://CenterForGlobalInitiatives.org DropBox Library Table of Contents. Please email me DrChrisStout@gmail.com to gain access to our open source humanitarian tools. And for more, take a look at: http://www.slideshare.net/drchrisstout1/humanitarian-field-guide
2. Fundraise- to seek donations from various sources
for the support of an organization or a specific
project.
Fundraiser- a person, paid or volunteer, who
plans, manages, or participates in raising assets
and resources for an organization or cause.
Fundraising- the raising of assets and resources
from various sources for the support of an
organization or a specific project.
(Association of Funding Professionals,
http://www.afpnet.org/files/ContentDocuments/AFP_Dictionary_A-Z_final_6-9-03.pdf)
2
4. Financing Plan: Various ways that
nonprofits can bring in money.
1. Earned Income- fees for services and goods
that may be stable over time.
2. Governmental Funding-
3. Individual Donors- whom are the most loyal
in supporting your cause.
4. Private Funding- (i.e. Foundations,
corporations, etc) great seed money but not
reliable.
4
5. Preparing to Plan Stage: Click Here 1st
1. Mission Statement
2. Organization’s Strengths (An Assets Inventory )
3. Case Statement (Summary of Fundraising Strategy)
4. Fundraising Goals
5. Diversify Funding Click Here 2nd
Fundraising Tasks:
6. Raising Money from Individual Donors &
Institutions (Selecting Prospective Funding Partners)
7. Fundraising Plan & Calendar (The Gift Table)
8. Building Relationships
9. Monitoring and Evaluating Your Fundraising Effort
(Herbert, Caroline. Introduction to Fundraising Planning Webinar. The
Foundation Center. http://www.grantspace.org/Skills/Fundraising-
Planning)
5
6. Values, Vision, and Mission
1. What values do you hold that you associate with your organization?
2. How would the world be different on the day that you could say that
your mission is accomplished?
3. What is the mission of your organization?
Accomplishments
4. What are your ongoing core projects or programs and what are the
results or outcomes that you can point to as a result of these efforts?
Projects/Programs Results/Outcomes
a.
b.
c.
d.
5. What are the core competencies (e.g., skills and abilities) that enable
your organization to succeed in these efforts—personal or
organizational or both?
6. How do you endeavor to measure your effectiveness? (e.g., statistics,
letters of appreciation, testimonials, assessments by outside bodies,
awards and honors, etc.)
7. Do you attract any media visibility? If yes, in which media outlets?
(http://foundationcenter.org/course_materials/ifpwebinar/)
6
7. Individual Supporters
a. 20 Large contributions @ $250.00/each = $5,000.000
Institutional Supporters
a. Foundations $30,000.00
=
b. Cororations and businesses = $3,500.00
c. Government $4,000.00
=
d. Other: In-Kind Contributions from Organization = $15,000.00
Subtotal = $57,500.00
Membership Program
a. 50 Memberships @ $50.00/each $2,500.00
Other Fundraising Support
a. 3 Special events @ $1,000.00/each $3,000.00
Earned Income
a. 20 @ $250 Fees for Summer Camp $5,000.00
Total = $68,000.00
7
8. Annual Goal for the Organization:
◦ 150,000 Total Budget
◦ -50,000 Projected Earned Income
◦ 100,000 Annual Goal
Program goal
◦ It cost $X for someone to graduate, so your
donations can help 2 people graduate.
8
9. Assessing Chances of Support
Sources Very Good Possible Unlikely Unknown
1. Individuals:
a. New Donors
b. Renewing Donors
c. Upgrading Donors
Fundraising Strategies:
i. Face-to-face solicitation
ii. Personal letter
iii. Telephone
iv. Direct mail
v. Internet (e.g. Web site, electronic
newsletter)
vi. Special Events
d. Other: Memberships
2. Foundations
a. Community foundations
b. Local grantmakers
c. National foundations
3. Business and Corporations
a. Neighborhood stores
b. Banks, utility companies,
department stores, etc.
c. Corporations with headquarters or
facilities in your community
d. Large national corporations
e. Multinational companies
9
10. 1-2 gifts = 20% of the goal $20,000
2-4 gifts = 20% of the goal $20,000
5-10 gifts = 15% of the goal $15,000
10-20 gifts = 10% of the goal $10,000
20+ gifts = 35% of the goal $35,000
Total: $100,000
10
13. Types of Sales: Internet Sales, Door-to-Door Sales, Sales
Drives
The keys to having a successful selling fundraiser
are:
1.Selling an item that provides you with a high enough markup
to reach your goal.
2.Having a realistic sales campaign in a realistic time frame.
3.Making sure the buyer knows which group, school, or
organization you represent.
4.Staffing with convincing, but not pushy, sales people.
5.Being able to describe the value of your product to
consumers.
6.Keeping accurate records of sales and making sure buyers
receive their goods in a timely manner.
(Genn, A., The Everything Guide to Fundraising, p. 25)
13
14. Bike-athons, Walk-athons, Bowl-athons,
Dance-athons, etc
Planning “-ATHONS”:
1. Location
2. Legalities
3. Prizes
4. Address safety measures and organize a medical
team to be present, in advance.
5. Pledge Sheets
6. Need water, towels, healthy snacks, and rest
areas.
14
15. This involves mailing out requests for
donations from supporters before a
specified date. The bonus with this type of
fundraiser is that the funds received go
directly to the organization’s cause, than
having to pay for resources.
15
16. 1. Volunteers
2. Division of Work Responsibilities
i. Planning Stages
ii. Execution
iii. Post Activity Cleanup
iv. Evaluation
16
17. Fundraisers are Beneficial for
Nonprofits:
1.Itis a way to promote awareness of
its goals, mission, and cause
2.Distribute literature
3.Word of Mouth
4.Technology
17
18. Please listen to the audio provided by
clicking on the speaker icon for my
conclusion of this lecture.
18
19. Genn, A. (2009). The Everything Guide To Fundraising. Avon, MA:
Adams Media.
Mutz, J., & Murray, K. (2010). Fundraising for Dummies. Hoboken,
NJ: Wiley Publishing.
Herbert, Caroline. Introduction to Fundraising Planning Webinar.
The Foundation Center.
http://www.grantspace.org/Skills/Fundraising-Planning
Association of Funding Professionals,
http://www.afpnet.org/files/ContentDocuments/AFP_Dictionary_A-
Z_6-9-03.pdf
19
