1. How BOSS Can Secure and Retain Sponsors Presented by: Pierre Laxa Chief, FMWRC Corporate Partnerships

3. Who can solicit for sponsorship?

4. What sponsors want

5. Sponsors are partners

7. Army Family and MWR Sponsorship Mission The mission of the Army Sponsorship program is to support vital Family and MWR programs by obtaining private sector funding, services, or supplies in exchange for advertising and promotional opportunities within the Army community.

9. events are eligible for sponsorship

10. isattractive to companies targeting the the 18-26 year old demographic

11. mustprovide sponsors with a return on investment by helping them meet their goals

13. The MWR Sponsorship Manager will solicit on behalf of the BOSS program.

15. Introduce products, services or campaign to target audience

16. Demonstrate commitment to the community

17. Gain access and exposure to Army leadership and decision makers

18. Achieve return on investment and meet their goals

21. BOSS must treat sponsors as “partners”, not just a funding source

23. Meet quarterly with your sponsorship manager and submit requests a minimum 6 months prior to event

24. Recommend potential sponsors/partners. Keep partner’s goals in mind, not only BOSS’s goals

25. Do not cancel scheduled BOSS events

27. Take photographs and record what BOSS representatives have done to support partners

28. Produce event After Action Report or provide input to Sponsorship Manager for AARs