This document discusses sponsorship for BOSS programs and securing sponsors. It defines sponsorship as a cash or in-kind exchange for exposure and promotion opportunities. Only designated individuals can solicit sponsors. Sponsors want exposure to the target 18-26 demographic through BOSS events. Successful partnerships treat sponsors as partners by helping them meet goals. The checklist recommends planning appealing events 6 months in advance, thanking sponsors, and providing feedback to improve partnerships. Contact information is provided for the Corporate Partnerships office.

1. How BOSS Can Secure and Retain SponsorsPresented by:Pierre LaxaChief, FMWRC Corporate Partnerships

2. What you will learn todayWhat is sponsorship?

3. Who can solicit for sponsorship?

4. What sponsors want

5. Sponsors are partners

6. Checklist for successful partnershipsSponsorship DefinedA cash and/or in-kind fee paid to a property in return for exposure and promotional opportunities.Sponsorship is an exchange of value.It is not a gift or donation.Sponsorship support is used to enhance MWR programs – it is not a means of underwriting the total cost of an MWR program.* source: IEG Sponsorship Report

7. Army Family and MWR Sponsorship Mission The mission of the Army Sponsorship program is to support vital Family and MWR programs by obtaining private sector funding, services, or supplies in exchange for advertising and promotional opportunities within the Army community.

8. isa vital Family and MWR program

9. events are eligible for sponsorship

10. isattractive to companies targeting the the 18-26 year old demographic

11. mustprovide sponsors with a return on investment by helping them meet their goals