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Today Collaboration,
Tomorrow the Social Web
             Bryan House
      Vice President, Marketing
                Acquia
Social worlds colliding within
        the enterprise
where cost and speed to
  market are both critical
factors, open source software
 can play a key role in helping
  organizations develop the
   capabilities they need to
        achieve high
  performance quickly
   and at reduced cost
Top Ten Strategic
                                           Technologies for 2011


                                   Social collaboration

                                   Social publishing


Source: Gartner Symposium/ITxpo, Top 10 Strategic Technology Trends for 2011, October 20, 2010
Social Agility Driving
         Business Value

                  Connecting diverse business
 Social          ecosystems across enterprise
  collaboration   boundaries

                  Consumerization of IT is
 Social          channeling the power of
  publishing      collective behavior
Community Powered. Innovation.
                    profiles /         content
                     friends

          (micro)                                 rich
         blogging                                media




   UGC
                    Social      Publishing           templates




                                                     workflow
  analytics




                                                taxonomy
          groups


                     social            share
                    tagging
Community Powered. Innovation.
                    profiles /            content
                     friends

          (micro)                                    rich
         blogging                                   media




   UGC
                    Social        Publishing            templates




                                                        workflow
  analytics




                                                   taxonomy
          groups


                     social              share


                                Drupal
                    tagging
who’s using Drupal?
Enterprise Collaboration -
   Beyond the Intranet
 Customer support communities

 Supplier portals

 Product development communities

 Ideation communities

 Fan / audience communities
Customer Support Communities
Supplier Portals & Communities
Product Development Communities
Ideation Communities
Fan / Audience Communities
Open architectures
increase enterprise agility
Consumerization of IT
Consumerization of IT
engaging experiences
loosely coupled
rapid iteration
Proprietary, enterprise
software model cannot
   maintain pace of
      innovation
Democratization of Development
Democratization of Development
          7.0    major releases ]	

                [	


        230+     countries around the globe ]	

                [	


        900+     core developers ]	

                [	


      8,000+     extensions and modules ]	

                [	


    500,000+     registered community members]	

                [	


   1,000,000+    active websites today ]	

                [
The Result:

Community Powered. Innovation.

         more capabilities
           higher quality
       faster time to market
How can you leverage
open source Drupal for
   enterprise social
    applications?
Drupal Commons
Open Source Alternative to Social Business Software




   Ready-to-use, packaged
   Drupal solution for
   community websites
Putting Open Innovation
     to Work for You

 Proven community best practices
 Open, extensible architecture
 Flexible platform
✓ Innovation
✓ Flexibility
✓ Engagement
✓ Value
Thank You
Bryan House | bryan@acquia.com | @bryanhouse

 sales@acquia.com | @acquia | +1.978.296.5250

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