ACI Design and Creativity Day05 2015
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Last day of the "Creativity and Design# module of the graduate program at the Institute for Asian Consumer Insights, NTU Singapore
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ACI Design and Creativity Day05 2015
- 1. Creativity and Design Day 5: Now what?
- 2. Steven Johnson: Where Good Ideas Come From http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
- 3. http://99u.com/articles/6167/battling-the-half-life-of-idea-execution “I think my love of idea generation has become an escape hatch for when I start to second guess myself in the midst of long- term execution. When things aren’t going as well as planned with a venture, new ideas appear more attractive. And so I quickly jump to something new” Creativity should be less about creating new ideas, and more about focusing and working on a few 48
- 4. Would you prefer…? a) A team that generates 100 ideas with 10 of them being great b) A team that generates 10 ideas with 2 of them being great
- 5. http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf ... and hundreds more
- 8. Creative ideas are nothing like “light bulbs”, they are more like clusters of old ideas connected in new ways 49
- 21. The best solutions… Are difficult and take time Are original rather than novel Respond to new problems Challenge the status-quo Address causes, not symptoms Apply technology appropriately Reveal new ways of thinking about problems Consider a wide variety of stakeholders Are persuasively communicated
- 23. “It then took me 5,127 prototypes to develop the final machine, each failed prototype informing the next one. There is always room for improvement and we have been iteratively improving the machine ever since.”
- 25. “I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did. I became obsessed. It took five years of doing nothing but making and testing prototypes. My wife supported us by teaching art. She was wonderful. But most other people thought I was mad.” http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
- 33. (Probably not relevant criteria?) (Interesting) Evaluation Criteria ImportanceRating Benchmark(Datum) Newideatype1 Newideatype2 Newideatype3 Existingproduct1 Existingproduct2 Criteria 1 3 S + + - - Criteria 2 2 - S + + + Criteria 3 3 + - + S S Criteria 4 1 S + + - + Criteria 5 3 - S S + S Criteria 6 3 - - - - - Criteria 7 3 + + + + + Criteria 8 2 S S S S S Criteria 9 1 - + - - - Criteria 10 2 + - + + + Pugh Matrix Template Solution Alternatives Concept Selection Legend Better + Same S Worse -
- 36. http://99u.com/articles/7224/why-fighting-for-our-ideas-makes-them-better “People buy into the leader before they buy into the vision” -- John C. Maxwell “IKEA effect”: consumers place a disproportionately high value on products they partially created http://en.wikipedia.org/wiki/IKEA_effect Beware the objective and subjective aspects of creative ideation 50
- 39. Creativity requires clear feedback Insincere support is poison “Learn to say 'no' to the good so you can say 'yes' to the best.” John C. Maxwell Learn (when) to say ‘no’ to new ideas51
- 41. Top creativity traits: persistence and flexibility52 http://www.fastcompany.com/pivot http://www.fastcompany.com/1836238/how-eric-ries-coined-pivot-and-what-your-business-can-learn-it Greg Kinnear in Flash of Genius (2008) http://www.imdb.com
- 42. A modular new-generation global platform for future vehicles in the C & D segments (half of PSA Peugeot Citroën production). A single platform for a range of body styles: hatchback and saloon, coupé, cabriolet, estate, MPV and SUV http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article
- 46. Concept variation: more important than concept generation? 53
- 51. Youn-Kyung Lim, Erik Stolterman, and Josh Tenenberg. 2008. The anatomy of prototypes: Prototypes as filters, prototypes as manifestations of design ideas. ACM Trans. Comput.-Hum. Interact. 15, 2, Article 7 (July 2008), 27 pages. “Sketch models” or low-fidelity models are quick and inexpensive physical representations of ideas 54
- 54. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
- 55. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
- 56. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
- 57. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
- 58. Why prototype? • Reduce uncertainty • Make assumptions explicit • Learn a specific feature or property • Evaluate alternatives • Gather feedback and data • Communicate a key decision • Explore a range of values across variables • Safety and ergonomics • Test manufacturing and assemblies Prototyping: an essential creative practice55
- 61. http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/ http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/ http://www.robives.com/blog/swinging_legs_experiment Low-Fidelity Prototyping (Quick and Dirty): Immediate and sketchy physical representations using paper, cardboard and any available parts
- 66. Interactive Toy: 3 day tutorial http://www.youtube.com/watch?v=mt4V5kojU8E
- 73. minecraft.net
- 74. Keurig individual serving coffee brewer 100 dpi 100 dpi http://www.keurig.com/
- 76. 0 2 4 6 8 10 12 14 16 18 20 0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14 Radius of Hole (cm) Bitterness(cm*min) orTime(min) 0 0.2 0.4 0.6 0.8 1 1.2 PercentofTea Saturated Bitterness Time % Saturation Tea brewer liquid containment electrical supply electrical conversion thermal energyfilter, tea containment ice/tea containment electricity water water thermal energy tea thermal energy ice tea thermal energy 18 in. 9 in.
- 81. Key Q’s Functionality being tested? Scales, assemblies and materials? Structural behaviour and costs? Physical or virtual prototype? Decisions to build model/prototype: materials, processes, time, modifications… Single plan or replan? Parallel or serial prototypes? Simultaneous or iterative?
- 82. Important Good investment: plan resources & time Make your goals and questions explicit Learn from your models and prototypes: test, measure, modify them Document, record and analyse evidence “Fail Early, Fail Fast and Fail Often” http://www.lunar.com/failure-is-always-an-option/ http://www.fastcodesign.com/1663968/wanna-create-a-great-product-fail-early-fail-fast-fail-often
- 86. “The future is already here … it's just not evenly distributed” 56
- 89. http://dowser.org/wp-content/uploads/2012/04/triple-bottom-line-environment-2-mar11.jpg The future of design is sustainable design57
- 90. http://storyofstuff.org/movies/the-story-of-solutions/ “The real potential for reducing overall resource use and pollution comes from reducing what we use (make stuff last longer, borrow stuff instead of buying it, turn to community rather than stuff for meaning and entertainment, etc.) and re-using (repair, upcycle, share, buy used, donate rather than dispose of stuff)”
- 92. Hybrid cars and fuel efficient engines are incremental improvements Car sharing, personal vehicles and massive public transport are game- changing solutions
- 96. The goal of design is to make the world better58
- 100. The Ten Year ‘Miracle’ of the poster child for design and innovation NASDAQ AAPL: Jobs returned to Apple in 1997. iMac was introduced in 1998, iPod in 2001, iPhone in 2007 Study ‘successful’ cases59
- 103. “Whirlpool Corporation's Global Consumer Design Studios are based in four locations - North America, Mexico, Europe and Asia - reflecting strong connections with the Company’s global vision “Every Home, Everywhere” and its truly global approach to design” Design is “glocal” and cross-disciplinary60
- 104. “No longer is a product designed, produced and sold in a single country or even a single region” http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=25260 “The 787 has faced a lot of problems [that] can be traced to the difficulties of managing a globally outsourced supply chain”
- 105. http://www.adobe.com/fr/enterprise/plm_popup.html "PLM or Product Life cycle Management is a process or system to manage the data and design process associated with the life of a product from its conception and envisioning through its manufacture, to its retirement and disposal. PLM manages data, people, business processes, manufacturing processes, and anything else pertaining to a product” Aras
- 115. Future design is open, collaborative, accessible61
- 118. Massimo Banzi: How Arduino is open-sourcing imagination http://www.ted.com/talks/massimo_banzi_how_arduino_is_open_sourcing_imagination.html
- 119. http://maketools.com/ Dale Dougherty: We are makers http://www.ted.com/talks/dale_dougherty_we_are_makers.html
- 133. What if money didn't matter ? - Alan Watts http://www.youtube.com/watch?v=3MxRIn-C4zU
- 138. http://www.asknature.org/ Nature has already solved many of the problems we are grappling with 62
- 141. Example: Based on the ‘golf ball problem’, we ask Nature ‘how to locate an object?’: www.asknature.org/search?category=default& query=Locate+an+object
- 142. Reference
- 143. Design for, by, with robots Robots as target users, robots for evaluation of spaces, robots as decision-making tools https://www.flickr.com/photos/snazzyguy/ The future is technology + design63
- 144. Robots-environment incompatibility https://www.flickr.com/photos/13963375@N00/ ‘Robot-in-the-loop’ process: robot interacts with the built environment to assess design features and inductively build insights
- 145. Design heuristics extracted with Roomba - Furniture corners - Furniture legs number and configuration - Room layout - Contrast light/dark materials
- 146. Spatial arrangements and furniture characteristics
- 147. Analysis of Roomba-inclusive solutions
- 148. Analysis of Roomba-inclusive solutions Furniture leg shape effects
- 149. Next Robot-inclusive
- 159. Be creative, use creativity tools64
- 167. Put it in action!65